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Can Guest Experiences Serve as a Differentiating Hotel Marketing Strategy?

Hospitality Net

Amidst the prevailing focus on AI’s impact on marketing, I sought to steer one of our HSMAI Marketing Advisory Board discussions toward a core hospitality topic. How can we integrate enhanced guest experiences into our marketing strategies to stimulate demand and enrich the stay?

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Smart Hotel Marketing Strategies to Boost Bookings

Are Morch

Constructing and carrying out an efficient hotel marketing strategy can seem challenging given the recent explosion of new travel super apps. Moreover, Google and Expedia are modifying their ranking algorithms at a tremendous speed.

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15 Essential Hotel Marketing Strategies

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Hotel Marketing Strategies Hotel marketing strategies encompass various techniques hotels use to promote their services, facilities, and unique selling points to potential customers. These strategies are crucial for increasing visibility, attracting guests, and fostering loyalty.

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Evaluating the Cost Of Acquisition in Hotel Marketing Strategies

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Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?

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B2B Hotel Marketing Strategies for Building Brand Loyalty

Catala Consulting

As businesses increasingly seek partnerships that offer more than just a transactional relationship, hotels must innovate their marketing strategies to meet these evolving expectations. The cornerstone of effective B2B marketing lies in understanding the unique needs and decision-making processes of businesses.

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5 Essential Hotel Marketing Tips to Increase Bookings

Are Morch

Of course, many of these customers won’t just walk into your hotel; you’ll need to attract them. And to do that effectively, you’ll need to rely on the best marketing strategies. Sadly, many hoteliers lack insights into these strategies. If you are one of them, this post […].

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5 Boutique Hotel Marketing Strategies to Increase Revenue

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Boutique Hotel Boutique hotel marketing promotes the unique qualities and personalized experiences of smaller, often upscale hotels. It is crucial to differentiate these hotels in a competitive market, highlighting their distinctive style, intimate atmosphere, and tailored services.