Webrezpro

MARCH 21, 2024

From OTA fees to online ads, digital marketing can eat up a chunk of the budget for independent hoteliers. But hey, good news—there’s a bunch of nifty free digital marketing tools out there for hotel marketers!

Digital Marketing 91

Digital Marketing Market Marketing OTA 91

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Hospitality Net

FEBRUARY 26, 2024

The research by Morning Consult for the American Hotel and Lodging Association reveals a significant dominance of Online Travel Agencies (OTAs) in the U.S. hotel market, controlling 90% of online bookings and receiving over $50 billion annually from hotels.

OTA 135

OTA Hotel Marketing Hotels Market 135

Hospitality Net

JUNE 20, 2023

OTA Insight, the global leader in cloud-based business intelligence, today announced Benchmark Insight, which will be available as a free beta solution globally.

OTA 100

OTA Revenue Management Market Share Revenue 100

STAAH

APRIL 11, 2023

STAAH and OTA Insight customers will now be able to access and visualise OTA Insight’s data directly in STAAH solutions for streamlined decision-making. OTA Insight’s team of international experts supports more than 60,000 properties in 185 countries.

OTA 85

OTA Shopping Market Marketing 85

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

SiteMinder

SEPTEMBER 26, 2022

Some differences between hotel guests are obvious, and others are as small as their booking channel preferences or tendency to spend additional money on-site. Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. What is hotel market segmentation?

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, with changing trends, the effects of seasonality and fierce competition, having a solid digital marketing hotel strategy in place is essential for success. One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Webrezpro

JANUARY 10, 2024

Hotel website, automated emails, reviews, OTAs, digital ads, social media, Google. There’s no shortage of ways to market your hotel. With so many marketing channels and blogs with bright ideas, it can get confusing about which shiny new […] Source

Market 100

Market Marketing OTA Business 100

Belza

DECEMBER 10, 2023

Surprising Facts Hotel Owners May Not Know About OTA Guests | Hotel Marketing

OTA 52

OTA Hotel Marketing Hotels Market 52

Travelboom Marketing

MARCH 21, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. A hotel can opt to use manual or automated adjustments to increase efficiency and maximize profits.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Travelboom Marketing

APRIL 5, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. The OTAs are aggressively bidding and displaying a nightly rate for your property. If not, they would be seceding ground to the OTAs and giving up easy direct bookings.

Market 52

Market Marketing OTA Hotels 52

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Content marketing.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

Hotel Speak

APRIL 10, 2024

Feeling the pinch of OTA commissions? One way to drive direct business at a generally lower acquisition cost is through affiliate marketing, a powerful alternative to reclaim direct bookings and build stronger guest relationships. Make use of affiliate marketing platforms that provide detailed analytics and reporting.

Market 88

Market Marketing OTA Hotels 88

gcommerce

JANUARY 24, 2024

Those budgets likely feature big revenue goals with marginal increases in marketing dollars (if you're lucky). Property owners tend to require herculean feats of performance - meaningful growth in RevPar while starving any marketing channel that could help achieve the goal. But what have you allocated to Metasearch marketing?

Market 52

Market Marketing Revenue OTA 52

Hotel News Resource

AUGUST 8, 2023

The OTAs have come out with some fantastic loyalty programs to take your guests. Do you have a solution? We do and on today’s podcast we dig into Expedia and VRBO’s new One Key loyalty program, the 2023 travel study, and what you need to do to keep your guests loyal to you.

OTA 52

OTA Hotel Marketing Market Marketing 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

Cloudbeds

MAY 15, 2024

With rate parity in the hotel industry, if you sell a room on Booking.com for $100 per night, you will have to set the same rate on all other booking platforms, whether it’s other online travel agencies (OTAs) , metasearch engines, brick-and-mortar travel agents or your own website.

OTA 52

OTA Hotels Revenue Management Revenue 52

Demand Calendar

AUGUST 28, 2023

In the highly competitive hotel market, automated pricing systems have involuntarily joined forces with the OTAs to drive down the price, leading to the commoditization of overnight accommodation.

OTA 70

OTA Accommodation Hotel Marketing Hotels 70

eZee Absolute

FEBRUARY 15, 2024

That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. These platforms not only make your hotel more visible to people worldwide but also bring you more chances for direct bookings, all while keeping your costs in check!

Market 52

Market Marketing Email Marketing Marketing Strategy 52

Travelboom Marketing

APRIL 29, 2024

TravelBoom’s 2024 Hotelier Study takes an insightful look at the current market and industry hurdles and offers solutions for overcoming these challenges. The study surveyed more than 50 hoteliers operating a variety of transient hotels, resorts, bed and breakfasts, and independent boutique properties.

OTA 52

OTA Travel Hiring Market 52

Webrezpro

MARCH 7, 2024

Add in OTA commissions, transaction fees, and even your marketing personnel and your Customer Acquisition Costs (CAC) could go through the roof. Digital ads, social media, website, email campaigns…hoteliers do (and spend) a lot to attract guests.

OTA 94

OTA Market Marketing Revenue Management 94

eTourism

AUGUST 27, 2019

OTAs can remove the intimacy now highly sought-after by accommodation shopping customers, a In addition to hunting for value, more holidaymakers are seeking personalised and individually catered experiences when taking the steps to book their next escape.

Hotel Marketing 52

Hotel Marketing OTA Shopping Market 52

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

gcommerce

APRIL 1, 2024

As you read this, you're likely content with your hotel marketing and distribution strategy. Missing in that analysis is the amount of potential business they are ceding to OTA's or, worse yet, their competitors. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger.

OTA 52

OTA Revenue Market Share Market 52

Hotel Speak

MARCH 29, 2023

GuestRadar is an innovative and powerful market intelligence tool that provides hoteliers with predictive travel trends and comprehensive information about travelers visiting their destinations. You will immediately see the ADR, median hotel budget, and median length of stay for your selected month.

Market 59

Market Marketing Travel Digital Marketing 59

Webrezpro

JULY 20, 2023

The internet is a big place filled with office memes, cat videos, and competitor hotels. In addition to a (mobile-friendly) website, your hotel needs to be on the right OTAs and social media channels. And while you don’t have to be everywhere, you do have to be where your target audience is. An estimated 4.9 […] Source

OTA 63

OTA Market Marketing Hotels 63

Travelboom Marketing

MAY 3, 2024

Commission-based bidding will be sunsetted in late 2024, leaving hotel marketers with only the options above for hotel ad bidding. This is where having lower rates than the OTAs, or at least staying within parity of OTA rates, is crucial for hotels for better ad visibility. There’s no other way around it.

OTA 52

OTA Hotels Branding Real Estate 52

gcommerce

AUGUST 21, 2023

On the surface, hotel metasearch may seem like yet another distribution channel, but it's vital to any successful hotel marketing strategy. Metasearch can improve the guest experience, help you beat online travel agencies (OTAs) to recapture direct bookings, and effectively target "bottom of the funnel" guests.

OTA 52

OTA Hotels Market Marketing 52

Webrezpro

OCTOBER 4, 2023

OTA commissions, transaction fees, loyalty programs, advertising campaigns, and sales and marketing personnel all contribute to the cost of acquiring new customers. Customer acquisition costs (CAC) are more or less what they sound like—how much money it costs to bring in a new guest.

OTA 88

OTA Sales Market Marketing 88

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time. That’s hotel marketing 101!

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

gcommerce

APRIL 11, 2024

How Does Hotel Metasearch Help With 1st Party Data Collection Chances are, you’ve come across articles and information about hotel metaearch before. It’s emerged over the years as a hybrid marketing and distribution channel, with Google Hotel Ads as the frontrunner. Hotel Metasearch. What does this mean?

OTA 52

OTA Consumer Hotels Market 52

SiteMinder

FEBRUARY 8, 2024

According to Statista research , revenue in the Travel & Tourism market is projected to reach US$184.50bn in 2024. Meanwhile, the largest Travel & Tourism market is the Hotels market with a projected market volume of US$93.62bn in 2024. This provides a steady flow of potential guests year-round.

Travel 52

Travel Market Marketing Tourism 52

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

Digital Marketing 90

Digital Marketing Marketing Strategy OTA Email Marketing 90

eTourism

MAY 21, 2019

While the OTAs will pull in your hotel's broader audience - yes, a worthwhile strategy if you want to maintain a busy occupancy - it's still no reason to put your feet up and ignore the greater benefits of convincing customers to book direct. Maximising r

OTA 52

OTA Occupancy Business Hotels 52

Webrezpro

MARCH 13, 2023

Online travel agencies (OTAs) like Expedia provide a reliable source of bookings, bringing more visibility to your property than you could reach alone. Expedia […] Source

OTA 86

OTA Travel Hotel Marketing Management 86