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Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.
Company Analysis More detailed information on the USPs (unique selling points) of your hotel concept. Industry Analysis Information on the current industry trends and the current state of the market and how this will impact your hotel. This is needed as investors want to be sure you really understand the hotel industry.
An improvement in economic conditions is on the horizon with leisure and business tourism set to benefit, according to CBRE Director – Hotels and Leisure, Peter Hamilton. Following an initially strong recovery in demand following international border openings in mid-2022, demand growth slowed in most New Zealand hotelmarkets from early 2024.
Keen to understand more on how you can optimise your content to harness the power of organic search and market yourself better? To gain marketshare. If you rank for these keywords, you will have more search impressions or marketshare, i.e. your brand will be more visible on Google Search. Why use Google Trends?
While wireless Internet access became available in the late 1990s, it wasn't until a few years after the turn of the millennium did it resurfaced and gained traction and popularity. Devices like the Kindle e-reader, iPho.
Shaking up the mid-scale hotelmarket, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. Graduate Hotels, known for its youthful vibe and focus on local university connections, boasts 33 properties across the United States and United Kingdom.
Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?
When I look ahead to what’s to come in the next year, I’ve walked away from Inbound 2024 thinking there’s a lot going on in the marketing world that holds onto long established concepts like behavioral science and creative messaging - the “human-ness” of marketing, but now - to the power of AI.
For hotelmarketers, navigating this new landscape means ditching the rearview mirror and focusing on the winding road ahead – a road packed with trends that demand both agility and vision. Gone are the days of one-size-fits-all marketing. 2024 is a year of both challenges and opportunities for hotelmarketers.
Host Ryan Embree is joined by Director of Marketing Anne Sandoval to talk about how your bed and breakfast property can stay competitive with the rising threats of Airbnb and vacation rentals. Ryan and Anne give tips on how to modernize your B&B’s marketing strategy and optimize your property’s presence online. I wanted to talk to you.
5 Must-Have HotelMarketing Channels Last week, in “ HotelMarketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.
Indeed we believe that this change presents a tremendous opportunity for smart hotels to gain marketshare and win new customers, in large part because many in our industry will be caught flat-footed. They’ll continue their marketing behaviors unchanged while wondering why they’re getting their butts kicked all of a sudden.
Introducing Google’s Performance Max Performance Max allows you to span marketing efforts across all of Google's marketing channels, making it an appealing choice for businesses who could benefit from a broad marketing bandwidth. This enables businesses to approach their market in two distinct ways.
Successfully refinancing the Sheraton New York Times Square’s loan is a key component of our strategy to help the hotel capture additional marketshare and ensure it remains a premier destination on a long-term path for continued success,” said Andrew Farkas, managing member/chairman/CEO, Island. The hotel has 61,800 sq.
Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. The dynamic landscape of hotel distribution offers numerous opportunities for hotels to maximise their market presence and profitability.
According to Statista research , revenue in the Travel & Tourism market is projected to reach US$184.50bn in 2024. Meanwhile, the largest Travel & Tourism market is the Hotelsmarket with a projected market volume of US$93.62bn in 2024. This provides a steady flow of potential guests year-round.
Joanna] The primary thing is that it shows to Polish hotels that we are a verified, trusted partner for hotels on the market. What’s your view of the current state of play with hotels in your market? These are the main reasons why Bookassist decided to be active in the Polish market.
As you read this, you're likely content with your hotelmarketing and distribution strategy. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger. Marketing's purpose is to capture business that drives new and incremental bookings. An 11 to 1 return on investment.
Efficient routes and channels allow businesses to get products to market faster. Shared distribution centers with partners streamline operations. Expanded market reach & revenue growth: Unique distribution strategies help businesses access new geographical territories, demographics, and partnerships.
Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. I have to share with you a funny story to budgeting with you. I have to share with you a funny story to budgeting with you.
Host Ryan Embree discusses how hotels can position themselves to capture marketshare and secure bookings from both engaged couples and wedding guests. Suite Spot Podcast · 95 - How to Attract Weddings to Your Hotel Episode Transcript Our podcast is produced as an audio resource. Listen now! I'm your host, Ryan Embree.
Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotelmarketing. So happy to be here.
According to a Market Analysis Report by Grand View Research , the global wellness tourism market size was estimated at $814.6 Further, North America dominates this marketshare at nearly 40%. So, how can hoteliers tap into this colossal market? TravelBoom can help kick off your mindful marketing.
It encompasses everything from the hotel’s name, logo, and tagline to its overall atmosphere, service, and guest experience. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and marketshare. In addition, marketing to a niche market is generally very targeted.
The global luxury travel market is huge, not in the number of guests with substantial buying power but the astonishing level of buying power that these luxury travellers have. The global Luxury tourism market had an estimated total revenue of USD 1,308.15 billion in 2022, and is projected to be worth USD 3,023.78 billion by 2032.
It’s convenience meets spontaneity, wrapped up in a user-friendly interface that’s as inviting as your hotel’s lobby. For the hotel and travel market , smartphones present a captive audience looking to escape the mundane routine of the everyday. That’s the magic of mobile bookings. How do you pull ahead?
This is done by thoroughly understanding your property, its customers, and the market. Without a solid revenue management strategy, a hotel will just get lost in the pile of other hotels – being unable to reach satisfactory visibility and level of business to remain open. Article Summary What is Revenue Management?
Increase room ADR, sell more hotel rooms direct, increase you marketshare, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick.
Dana reviews some of the adjustments that Travel Media Group has made in response to the COVID-19 pandemic and its impact on the digital marketing landscape for hotels. Dana also shares what she is most excited about and hopeful for in 2021 as the hotel industry transitions into recovery. I'm your host, Ryan Embree.
Join Suite Spot Host and Marketing Director Ryan Embree as he sits down with TMG Chief Technology Officer, Jason Lee, to discuss the new integration of Instagram Reels into the OneView platform. Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotelmarketing.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotelmarketing. Not looking at your local competition to see, maybe there’s some opportunities there to talk about what might be opportunities for you to take more marketshare. I’m your host, Ryan Embree.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotelmarketing. We need to go after the marketing degrees, the business degrees and show that there is a real clear cut career path. Before republishing quotes, we ask that you reference the audio.
The luxury travel market was valued at a staggering $241.4 Download Our FREE Whitepaper 10 Hotel Website Must Haves to Drive Traffic & Generate New Leads Does your Hotel Website have all 10? Top 5 Luxury Hotel Brands Here’s a list of the most luxurious hotel brands for you to check out. billion in 2022.
Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotelmarketing. And some hotels that really didn’t embrace that technology, social media at that time, they were kind of left there going, realizing I don’t have those outlets. I’m your host, Ryan Embree.
By Nicole Di Tomasso According to Avison Young’s Canada HotelMarket Report, Canada’s hotel industry demonstrated a strong recovery in 2023, surpassing pre-pandemic levels in key performance indicators (KPIs) such as Average Daily Rate (ADR), Revenue Per Available Room (RevPAR) and occupancy.
A successful hotel advertising campaign will build brand awareness and encourage customer loyalty, whether you operate an international hotel chain or a single bed and breakfast. Ensure potential customers can easily find your hotel’s information with updated listing on Google Business Profile and accurate contact information.
Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. These core KPIs are basically the fundamental indicators of how profitable the hotel property is.
Conduct thorough market research to understand their preferences, needs, and pain points. What are they looking for in a hotel? Identify your competitor’s strengths and weaknesses to identify gaps in the market that your hotel can fill. Marketing Materials Think about brochures, emails, and social media posts.
Ryan Embree: Welcome to the Suite Spot where hoteliers check in and we check out what’s trending in hotelmarketing. You know, we started this podcast, this digital marketing podcast back in 2018. We covered a lot of topics when it comes to hotel digital marketing. I’m your host, Ryan Embree.
In this article, we explore the role of data analytics in the hotel industry, explain key terms, and showcase different ways to leverage data property-wide to improve performance. Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends.
If you’ve been a loyal Google paid search advertiser all these years and you’re not running Google Hotel Ads via metasearch advertising then you’re losing out on a very large portion of the Google hotel search ecosystem. One that could be driving a substantial amount of direct revenue for your hotel.
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