Inn Quest

SEPTEMBER 5, 2023

At a glance: What is Hotel Inventory Management? Managing your hotel’s inventory efficiently can significantly impact your bottom line, guest satisfaction and overall operational effectiveness. Firstly, What is Hotel Inventory Management? These are managed as inventory and must be scheduled and priced accordingly.

Management 87

Management Overbooking Revenue Hotels 87

Up Hotel

APRIL 25, 2024

In Part 1 of our exploration into the power of social media in the hotel and hospitality industry, we delved into the myriad ways in which platforms like Facebook , Instagram , Twitter , and LinkedIn can revolutionise the way hotels connect with their guests, build brand loyalty, and drive bookings.

Hospitality 52

Hospitality Target Marketing Digital Marketing Hotels 52

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities.

Operations 52

Operations Management OTA Hotels 52

Catala Consulting

DECEMBER 28, 2023

In the hospitality industry, hoteliers are constantly seeking innovative strategies to enhance guest satisfaction, optimize operations, and boost revenue. In recent years, the hospitality industry has seen rapid changes in guest expectations, largely driven by technological advancements and changing consumer values.

Management 52

Management Revenue Management Revenue Hotels 52

Hotelier Magazine

JANUARY 24, 2024

It could also be said that to manage an unforgettable relationship with your customers, it wouldn’t hurt to strive for all three. That’s not always humanly possible, however, that is where a little technical help — such as a customer relationship management system, or CRM — comes in.

Business 59

Business Hospitality Email Marketing Management 59

Refine

OCTOBER 9, 2023

Hospitality is awash with data. From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? What to Do with the Hotel Data?

Target Marketing 85

Target Marketing Occupancy Hotels Market 85

Little Hotelier

FEBRUARY 11, 2024

Inspired by Japanese architecture and Indonesian culture, the gorgeous villa is expertly run by General Manager Wan Fikrie. Little Hotelier spoke with Wan about the property’s goals and the need to utilise market-leading software. Often guest expectations are exceeded and they are always impressed by the dedication to hospitality.

Revenue 98

Revenue Target Marketing General Manager Dining 98

STAAH

DECEMBER 12, 2023

Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry. This strategy not only secures bookings but also helps in revenue forecasting and inventory management.

Target Marketing 78

Target Marketing Cancellation Forecasting Revenue 78

eZee Absolute

SEPTEMBER 13, 2023

Running a hotel is a fantastic journey, but it also requires you to stay on your toes as the hospitality landscape continuously evolves. Alternative Accommodations Changing consumer behaviour in choosing alternative accommodations in the hospitality industry is marked by a significant shift away from traditional hotels.

Consumer 59

Consumer Hospitality Accommodation Hotels 59

Hotel Business

MARCH 1, 2024

Knowland , provider of data-as-a-service insights on meetings and events for hospitality, reported a significant increase of 50% in convention and conference center platform usage in 2023. Leveraging data to capture event demand: Successful conference and convention centers are leveraging data to capture event demand.

Events 64

Events Target Marketing Scale Market 64

Hotel Business

NOVEMBER 9, 2023

The CoreSelect solution caters specifically to hotel owners, operators and management companies managing portfolios of one to five hotels, the company reports. The initial target market for M3 CoreSelect is hotel portfolios currently relying on manual solutions or off-the-shelf products that are not hospitality specific.”

Target Marketing 59

Target Marketing Services Management Market 59

Xotels

MAY 27, 2022

The hospitality industry has undergone a seismic transformation since 2020. As a hotel management company with clients around the world, we have seen these trends in the tourism and hospitality industry take shape and evolve. This article about Hospitality Trends includes: Total guest experience. Health and wellbeing.

Hospitality 52

Hospitality Business Market Marketing 52

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

STAAH

MARCH 19, 2024

In the competitive hospitality industry, securing direct bookings is vital for hotel success. They enable personalized experiences, data collection, and targeted marketing efforts. Therefore, developing effective strategies to boost direct bookings is paramount for long-term success in the hospitality industry.

Target Marketing 84

Target Marketing Accommodation Market Marketing 84

gcommerce

DECEMBER 4, 2023

Leverage GA4’s Audience Insights for Targeted Marketing GA4's audience insights feature offers a wealth of information about your hotel's website visitors. To integrate Google Analytics 4 (GA4) with a Property Management System for hotels, follow these steps: First, ensure administrative access to both GA4 and the PMS.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

Hotel Business

APRIL 4, 2024

” Trivedi noted that AI-driven platforms like Google’s new search experience gives hoteliers the opportunity to “know your guest up close and personal, and you can do targeted marketing.” The panelists were asked what the most significant industry disruptors are. .”

Target Marketing 111

Target Marketing OTA Scale Resorts 111

Intelity

JULY 6, 2023

AI is The Hot Topic With Open AI’s ChatGPT coming up on its one-year anniversary this fall, AI is still fresh on the minds of nearly everyone — including hoteliers, hotel managers, and operators. Additionally, panelists discussed the important factors to consider when transitioning from a legacy system to the latest platform.

ROI 52

ROI Target Marketing Revenue Hospitality 52

Inn Quest

JUNE 13, 2023

Or enhance brand visibility in your target market? Craft a Compelling Message: Thereafter, to capture your audience’s attention, your hotel marketing campaign needs a compelling message. Book a demonstration of our award-winning hotel management software here. Improve occupancy rates during the low season?

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Social Hospitality

MARCH 27, 2023

Once you’ve gathered these insights, you can reference them directly while marketing your products to your ideal customers, creating a more personalized message and increasing the likelihood of customers converting. Suppose you sell a beauty product.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Hotel Management

DECEMBER 20, 2023

Then there’s a couple of shops on either side of our lobby which are intended for hospitality operators. A lot of the target [market] was around project-focused corporate opportunity. There is a small meeting space or boardroom, and we have a separate lobby and a separate entry point for the residents as well. It is a mix.

Construction 267

Construction Shopping Pipeline Occupancy 267

Cloudbeds

JUNE 23, 2023

They are also a great resource to streamline processes and a valuable solution for the ever-going staffing crisis in the hospitality industry. This article will discuss why chatbots are crucial in the hospitality sector, the benefits of implementing this technology, and the essential features to consider when selecting a provider.

Upsell 98

Upsell Services Hotels Target Marketing 98

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. Understanding your target audience: Different hotels cater to different markets, and different OTAs cater to different regions and audiences. This task is done with the help of a channel manager. across all OTAs.

OTA 107

OTA Overbooking ROI Hotels 107

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 88

Hotels Accommodation Target Marketing Business 88

Little Hotelier

NOVEMBER 20, 2023

A hotel CRM is a customer relationship management system, which helps hotels manage their relationships with guests. It can be used to track guest information, preferences, and interactions, as well as to automate marketing and sales communications. Learn more 2.

Upsell 59

Upsell Hotels Occupancy Revenue 59

MediaBoom

MAY 3, 2024

Market Analysis Market analysis is an assessment of your business’s target market and competition. To stand out in the luxury industry, brand managers will project the success to expect when introducing your brand and its products. It includes quantitative data such as the actual size of the market.

Branding 52

Branding Consumer Market Research Target Marketing 52

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. What are the benefits of creating an Airbnb management business plan? Industry analysis The industry analysis will look close at the tourism and hospitality industry. What types of guests do you want to target and hope to win bookings from?

Business 52

Business Target Marketing Consumer Accommodation 52

Hotelier Magazine

MAY 4, 2023

The independent hotel industry is often accused of being slow to adopt technology,” says Tymen van Dyl, founder and CEO of hotel-management software provider RoomRaccoon. Employee pushback is another challenge to implementing technology in hotels says Greg Staley, general manager, E-Pro Bot Inc.

Operations 105

Operations Hotels Services Upsell 105

Hotelogix

OCTOBER 18, 2023

  As technology continues to reshape the hospitality landscape, the importance of an effective reservation system cannot be overstated—it's the key to unlocking efficiency and excellence in modern hotel management. This leads to better utilization of room inventory and maximizes occupancy rates.

Business 40

Business Global Distribution System Cancellation Hotels 40

Travel Media Group

AUGUST 21, 2019

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. I think one of the things that makes it so unique is that everyone can come from really any place in hospitality.

Market 52

Market Marketing Sales Hotel Sales 52

MediaBoom

MARCH 27, 2023

Luxury marketing is different from mass marketing because it is focused on a very select group of consumers who are seeking rare, personalized and extraordinary experiences. When you are creating your luxury resort marketing plan, you must choose words and images carefully to attract this discerning group.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Boutique Hotel News

NOVEMBER 8, 2022

BHN speaks to two hospitality professionals who graduated from the General Managers Program (GMP) at Cornell University a decade ago, to understand their career progression and how the industry has evolved in that time. . It’s been 10 years since you enrolled on the General Managers Program at Cornell University.

General Manager 52

General Manager Business OTA Services 52

MediaBoom

MARCH 14, 2024

This includes claiming your Google My Business listing, managing online reviews, and ensuring your hotel’s name, address, and phone number (NAP) are consistent across the web. Let’s explore why content marketing is a game-changer in the hospitality industry. Dear Sarah Smith,” “Hi Sarah!”)

Digital Marketing 64

Digital Marketing Services Market Marketing 64

MediaBoom

JULY 5, 2023

Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence. On the other hand, if you manage a budget-friendly, family-oriented hotel, your focus may shift toward different demographics.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

SiteMinder

OCTOBER 11, 2022

Technology in the hotel industry continues to advance at a rapid pace and hotel property management software (PMS) remains essential for hoteliers looking to improve how they run their business. The key to reaping the benefits of an effective hotel management software system is to select the right one for your property.

Hotels 52

Hotels Management Revenue Management Revenue 52

Little Hotelier

AUGUST 29, 2023

To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door. Word-of-mouth Word-of-mouth has long been one of the most powerful bed and breakfast marketing channels for those in the hospitality industry.

Market 95

Market Marketing Target Marketing Marketing Strategy 95