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Playing the Same Game: How Revenue Managers and Sales Are Joining Forces

Lodging

Sales and revenue management are two departments that seemingly should be a match made in heaven but often find themselves at odds with differing goals for success.

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Grand Prix revs up occupancy and room rates across Marriott’s Melbourne hotels

Hotel Management

Marriott International, the preferred accommodation partner for the event, has reported high-level bookings over the next two weeks, with their eleven Melbourne hotels at 100% occupancy on April 1 – an incredible feat for its newly opened hotels, Le Méridien Melbourne and The Ritz-Carlton Melbourne.

Occupancy 130
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Exclusive: hoteliers reveal impact of Taylor tourism as Swiftsteria takes hold

Hotel Management

Occupancies are at unparalleled levels over the concert periods, and we have also seen a surge in regional demand as Swifties take the opportunity to travel further. For both the Melbourne and Sydney concerts we’ve seen a bump in hotel occupancy around the event dates, and our restaurants have also seen great reservation numbers.

Occupancy 290
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Boost Hotel Occupancy: Focus on Forecasting Destination Demand

Demand Calendar

It helps stakeholders make informed decisions about marketing-, sales-, revenue strategies, and overall business planning. This type of forecasting is essential for understanding the total demand for accommodation in a destination.

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Hotel forecasting: Methods for small hotels

Little Hotelier

Once your hotel has an idea of demand, you can make tweaks to your room and service prices that help maximise revenue and occupancy. Price and promote your property better with Little Hotelier Little Hotelier's Insights tool gives you more control, more support and more revenue.

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Top-line management - the key to financial success in hotels

Demand Calendar

Top-line management in a hotel refers to the strategies, actions, and decisions made by the hotel's management team to maximize the hotel's total revenue, which includes room sales, food and beverage sales, event space rentals, and any other income-generating activities.

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Hotel CEOs: It's Time to Shift Focus from Top-Line to Contribution

Demand Calendar

While comforting in its familiarity, traditional revenue management is akin to focusing on the tip of the iceberg, ignoring the vast potential lurking beneath the surface. It's time to dive deeper beyond the allure of high occupancy rates and RevPAR.