Skift Blog

APRIL 17, 2025

Skift Take: We expect to see cautious guidance from hotels and online travel agencies amid economic uncertainty, with varying levels of resilience across sectors. Pranavi Agarwal Read the Complete Story On Skift

Forecasting 162

Forecasting Travel Hotels OTA 162

Cloudbeds

DECEMBER 2, 2024

One of the main challenges for hotels is creating accurate forecasts in the short, medium, and long term. Accurate forecasting also benefits hotels’ bottom lines in other ways. But traditional forecasting models no longer cut it. Relying on historical data hinders performance since no season is ever identical to the last.

Forecasting 75

Forecasting Revenue Management Occupancy Revenue 75

Hotel Business

NOVEMBER 9, 2023

Global cloud-based market intelligence provider OTA Insight has rebranded to Lighthouse. “Our capabilities and vision have outgrown the OTA Insight name,” said Sean Fitzpatrick, CEO. The post OTA Insight rebrands as Lighthouse appeared first on hotelbusiness.com.

OTA 64

OTA Forecasting Marketing Strategy Revenue Management 64

Hotelogix

NOVEMBER 30, 2023

Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue. These statistics show why OTAs are essential for hotels.

OTA 59

OTA Hotels Online Sales Market 59

Hotel Speak

APRIL 18, 2025

But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. And hotels and resorts have definitely caught on to this, offering tons of discounts to get people to book.

Revenue 94

Revenue Average Daily Rate Revenue Management Hotels 94

Hotel Speak

JANUARY 28, 2025

Simplified Distribution: Managing room inventory across multiple Online Travel Agencies (OTAs) can be complex. Single-solution platforms harness AI to: Analyze booking trends and forecast demand. Adopting AI and Automation The future of hospitality lies in AI-driven tools that automate routine tasks and provide predictive insights.

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Management Hospitality Revenue Management Revenue 94

Hotelogix

OCTOBER 24, 2024

It analyses several factors including demand, season, occupancy forecast, and competitor pricing, etc. Channel Manager A channel manager is a software that helps you distribute/update your hotel’s rooms and rates on all the connected Online Travel Agencies (OTA). For example, you sell your rooms on 5 OTAs.

OTA 52

OTA Management Overbooking Cancellation 52

Hotel News Resource

MAY 2, 2023

Could short-term rental data play a vital role in being able to predict market demand before your competition? Find out in this article.

Forecasting 104

Forecasting Market Marketing Hotels 104

STAAH

APRIL 16, 2024

Integration with Distribution Channels: Seamless integration with distribution channels such as online travel agents (OTAs) , global distribution system (GDS) , and direct booking channels is essential for efficient inventory management and distribution.

Revenue Management 107

Revenue Management Revenue Management Forecasting 107

Hospitality Today

APRIL 8, 2025

Morningstar halves 2025 growth forecasts for Booking, Airbnb, Expedia, and Tripadvisor amid economic uncertainty

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OTA Forecasting 45

Hotel Speak

SEPTEMBER 26, 2024

Core Pricing Strategies for Hotel Trading Bots Programming effective hotel trading bots starts with identifying robust pricing strategies, including: Dynamic Rate Setting Bots analyze historical booking data, forecasted demand, local events, and other factors to set optimal daily rates aimed at maximizing RevPAR.

Revenue Management 105

Revenue Management OTA Revenue Forecasting 105

Hotelogix

JANUARY 19, 2025

Steps to Analyze Competitor Pricing: Track room rates across OTAs and direct websites. Historical Forecasts Historical data helps you predict future demand and optimize rates. How to Use Forecasting: Analyze past trends for high-demand and low-demand periods. Compare room types (standard, deluxe, suite) and amenities offered.

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Minimum Length of Stay Occupancy Forecasting Revenue 40

Xotels

MARCH 3, 2025

These tools use data-driven insights, automation, and forecasting to ensure youre charging the right price at the right time. Guest actions Who makes direct bookings versus through OTAs, and how can you influence them? Forecasting helps you prepare for the future, with the right pricing, staffing, and strategies already implemented.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

SiteMinder

JULY 13, 2024

Without it, your business is essentially forfeiting the ability to boost bookings, revenue and profit, offer competitive rates and promotions, and forecast effectively. That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? Some OTAs still use cached pricing.

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Revenue Management Revenue Management OTA 98

Little Hotelier

JANUARY 5, 2025

In the early stages of operations, poor mapping to online travel agents (OTAs) led to frequent issues like double bookings. The software allows for automatic reservation and inventory management without the risk of double bookings, which also makes it easier to forecast upcoming occupancy and make strategic decisions.

Operations 52

Operations OTA Occupancy Forecasting 52

Hotel Speak

FEBRUARY 1, 2024

The top five features listed by RMS users are: Automated pricing recommendations Real-time insights Quick and efficient forecasting Ease of use Market intelligence data Tech Investment Set to Continue Hotel tech spending continues to increase, with 60.7% of respondents saying they had spent more in 2023 compared to 2022, and 71.4%

Revenue Management 105

Revenue Management Revenue Management Forecasting 105

Little Hotelier

JANUARY 19, 2025

Net rate : This is the rate after subtracting any commissions or fees, often used in negotiations with online travel agencies (OTAs) or corporate bookings. Plus, OTAs and other industry partners will normally negotiate based on your rack rate, so you really need to have one if youre going to operate smoothly with other players.

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Rack Rate OTA Revenue Hotels 52

Hotel Speak

MAY 14, 2025

Predictive Demand Forecasting Predictive analytics utilizes historical data, market trends, and external factors to forecast future demand. Maintenance Forecasting : Use occupancy trends to schedule preventive maintenance before peak dates, avoiding unexpected breakdowns. Also Read: Is Your Hotel Ready for the Peak Season?

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Management Forecasting Occupancy Services 51

SiteMinder

MAY 6, 2025

It keeps everything in one place Trying to consolidate data from OTAs, the GDS, brick-and-mortar travel agencies, phone reservations, and more can be very tricky when done manually. The Central Reservation System ensures all this information is stored and accessible in one place, and always up-to-date.

OTA 52

OTA Hotels Management Forecasting 52

SiteMinder

JUNE 5, 2025

One common element of a hotel commercial strategy is a focus on direct revenue, which cuts out intermediaries like OTAs that can charge significant commission fees. Some RMSs feature forecasting tools that predict future booking trends and optimise your inventory well ahead of time.

Hotels 52

Hotels Revenue Management Revenue Upsell 52

STAAH

MAY 21, 2024

Decision: Should we increase or hold the retail pricing on online travel agents (OTAs) and the brand website? Forecast Accurately: Use forecasting to inform pricing, yield management , and channel management decisions. Consider the following scenarios to illustrate this point: 1.

Occupancy 114

Occupancy Retail Yield Management Forecasting 114

Cloudbeds

NOVEMBER 15, 2024

Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings. It’s equipped with forecasting, trend analysis, and automation capabilities and is built into the Cloudbeds platform, allowing users to make smarter, data-driven decisions directly across the system.

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Upsell Occupancy Revenue Management Revenue 105

STAAH

APRIL 16, 2025

With categorized reports and intuitive tooltips explaining each metric, it empowers teams to spot trends, correct inefficiencies, and forecast with confidence. are performing across OTAs and booking sources. Room Type Wise Booking : Analyze performance by room category to determine popularity and revenue contribution per room type.

Cancellation 68

Cancellation Average Daily Rate Revenue Market 68

Hospitality Today

JUNE 11, 2025

Marketplaces and alternative distribution rise: A new “Marketplace” section underscores the shift beyond OTAs, with hotels diversifying distribution through emerging platforms. hotel forecast - Second-quarter slowdown and macroeconomic headwinds weigh on RevPAR outlook, with modest recovery expected in the second half of the year.

Hospitality 40

Hospitality Upsell Revenue Forecasting 40

STAAH

MAY 27, 2025

In hospitality, every dollar earned reflects smart planning, sharp forecasting, and responsive pricing, all driven by the Hotel Revenue Manager. Heres what a future-ready revenue toolkit looks like and how STAAH supports each layer: 1) Channel Manager Managing multiple OTAs manually is time-consuming and error-prone.

Revenue Management 72

Revenue Management Revenue Management OTA 72

STAAH

AUGUST 22, 2023

Anticipating your demand The first step to optimise for low occupancy periods is to understand when they happen – forecasting demand is critical to manage it. However, a better picture can be drawn if you look outside into the real world for this data – competitor rates, airline prices and even economic forecasts are important to consider.

Occupancy 98

Occupancy Forecasting OTA Revenue 98

Hotel Business

DECEMBER 12, 2022

The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023.

Occupancy 115

Occupancy Ancillary Revenue Upsell Revenue 115

Hotel Speak

NOVEMBER 19, 2024

Forecasting High-worth customers are known for booking at the last minute. When casinos are armed with a forecast that predicts this type of demand, they can price accordingly. Having a system that can give you real-time pickup is highly valuable when you’re creating forecasts,” Reed says. “It

Casinos 79

Casinos Revenue Management Revenue Management 79

SiteMinder

AUGUST 11, 2024

Thanks to these solutions, today’s revenue manager can produce forecasts, distribute inventory and adjust rates with speed – a stark contrast to the manual and long drawn-out processes that defined the practice in the past. A richer data set will allow for a clearer picture of market conditions and improved forecasting.

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Revenue Management Revenue Management Forecasting 84

Hospitality Today

NOVEMBER 10, 2024

The OTA beat earnings estimates and raised its 2024 bookings forecast to 5%, driven by strong international travel demand

Forecasting 40

Forecasting OTA Travel 40

Hotelogix

FEBRUARY 27, 2025

How many direct bookings are you losing to OTAs due to poor integration? With a centralized HMS, revenue management tools can optimize pricing strategies, direct booking systems can reduce OTA dependency, and automated staffing solutions can ensure that operational costs remain under control.

Operations 40

Operations Services Hotels Revenue 40

STAAH

APRIL 23, 2024

Interactive dashboards and visual representations make it easier for revenue managers to make data-driven decisions, identifying revenue trends, tracking performance metrics, and accurately forecasting future demand.

Revenue Management 110

Revenue Management Revenue Ancillary Revenue Management 110

STAAH

MAY 16, 2023

3) Forecasting Forecasting is the lifeblood of revenue management. Forecasting in revenue management relies on setting prices based on what you expect the demand to be. For instance, corporate clients may spend more on services within the hotel and get more volume of bookings throughout the year.

Revenue Management 98

Revenue Management Occupancy Upsell Revenue 98

STAAH

MAY 22, 2024

Designed specifically for the hospitality industry, it offers easy channel management, rate distribution, and inventory control across multiple online travel agencies (OTAs) and booking channels. Additionally, IDEAS offers forecasting tools, allowing hotels to anticipate demand and adjust pricing accordingly.

Revenue 106

Revenue Revenue Management Management Market 106

SiteMinder

JUNE 12, 2024

Learn more Yield management vs revenue management The goal of yield management is not merely to increase room rates or occupancy; rather, it’s to maximise your hotel’s revenue by forecasting your room supply and demand across a variety of key factors. Informed Decision-Making : Yield management relies heavily on data analytics.

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Yield Management Management Revenue Management Revenue 98

Hospitality Tech

JUNE 9, 2025

With market forecasts pointing to AI in hospitality exceeding $1.4 Broadband supports lower-priority services like general browsing or OTA updates. billion globally by 2029, the push toward intelligent digital experiences are accelerating. Wireless (4GLTE/5G) provides mobile backup and overflow capacity.

Hospitality 59

Hospitality Services Closing Scale 59

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Metasearch advertising can be an effective way to reach these travelers, compete with OTAs, and generate direct bookings.

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OTA Digital Marketing Market Marketing 98