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Marriott Settlement, OTA Buybacks and Hyatt-American Air Loyalty Play

Skift Blog

Skift Take: Today's podcast looks at Marriott's big settlement, the shaky 2025 OTA forecast, and new loyalty rules for Hyatt and American Airlines. Rashaad Jorden Read the Complete Story On Skift

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Will Hotel Direct Bookings Overtake OTAs? Digging Deeper Into Our Forecast

Skift Blog

Skift Take: With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites. Pranavi Agarwal and Seth Borko Read the Complete Story On Skift

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The hidden cost of rate disparity: OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)

Hotel Speak

Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.

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Hotels and OTAs are putting their customer data to good use

Hotelier Magazine

By Eric Alister It goes without saying that Artificial Intelligence (AI) has unveiled to hotel and online-travel agency (OTA) brands the hidden powers of customer data collection for increasing operational efficiency and revenue. The post Hotels and OTAs are putting their customer data to good use appeared first on Hotelier Magazine.

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STAAH unveils the top 10 booking channels for Southeast Asian region

STAAH

Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels from OTAs to hotel websites, wholesalers and global distribution systems. Expedia, Trip.com, local OTA MG Group and STAAH GDS also retained spots on the list.

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Maximizing Hotel Revenue: Advanced Channel Manager Strategies for 2025

STAAH

GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.

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Forecasts for Hotels and Online Travel Agencies Are Coming Down – Who’s Most at Risk?

Skift Blog

Skift Take: We expect to see cautious guidance from hotels and online travel agencies amid economic uncertainty, with varying levels of resilience across sectors. Pranavi Agarwal Read the Complete Story On Skift

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