STAAH

SEPTEMBER 19, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy. In hotel marketing, SEO is crucial for several reasons.

Hotel Marketing 82

Hotel Marketing Market Marketing Marketing Strategy 82

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 98

Hotel Marketing Market Marketing Marketing Strategy 98

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s.

Hotel Marketing 74

Hotel Marketing Market Marketing Hotels 74

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. In the hotel industry, this encompasses expenses on advertising, promotional activities, staff salaries, and technology costs associated with marketing.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Secure your exclusive, free consultation with our luxury marketing experts today.

Digital Marketing 93

Digital Marketing Services Market Marketing 93

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. What is a marketing plan for hotels?

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Travelboom Marketing

MARCH 11, 2024

An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. What Is Experiential Marketing? This marketing style is known as event, engagement, on-ground, and live marketing.

Market 98

Market Marketing Events Hotels 98

Intelity

MAY 11, 2023

3 key reasons your hotel marketing plan should include your new guest technology There are several functions of a successful hotel marketing plan, and a lot of them revolve around your property’s digital footprint. Looking for additional hotel technology marketing strategies to attract customers to your property?

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

MediaBoom

MARCH 6, 2024

Are you using content marketing for hotels? Marketing resource HubSpot reports that only 29 percent of marketers in 2024 rely on this source of traffic acquisition, an alarmingly low number. Your hotel could miss out on web traffic, leads, conversions, and bookings without a definable content strategy.

Market 98

Market Marketing Hotels Marketing Strategy 98

gcommerce

FEBRUARY 13, 2024

While this may be the reality as we all strive to prioritize our time, we strongly believe that taking a moment to reassess your metasearch marketing can lead to extraordinary and unexpected results in 2024. Discover our top 5 reasons to reevaluate your metasearch marketing strategies, here.

Market 52

Market Marketing Marketing Strategy Email Marketing 52

eZee Absolute

FEBRUARY 15, 2024

That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. These platforms not only make your hotel more visible to people worldwide but also bring you more chances for direct bookings, all while keeping your costs in check!

Market 52

Market Marketing Email Marketing Marketing Strategy 52

gcommerce

NOVEMBER 9, 2023

With the holidays quickly approaching, it’s that time of year again to focus on your marketing, offers, services, and extras you will provide to potential customers. It’s easy to get stuck when trying to figure out new marketing strategies to stand out. It will help others decide to stay at your hotel during the holidays.

Market 52

Market Marketing Hotels Email Marketing 52

gcommerce

SEPTEMBER 29, 2023

In today's rapidly evolving digital landscape, the field of marketing has undergone significant transformations. Among these changes, performance marketing has emerged as a dominant force. However, performance marketing itself is not immune to change.

Market 59

Market Marketing Digital Marketing Consumer 59

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

Digital Marketing 91

Digital Marketing Marketing Strategy OTA Email Marketing 91

gcommerce

JANUARY 24, 2024

Our digital marketing experts sat down to discuss what they predict will be the digital marketing trends for 2024 in the hospitality space. The post [E-Book] 2024 Hotel Digital Marketing Trends and Predictions appeared first on GCommerce Solutions. Learn more about their findings in our E-Book here.

Digital Marketing 59

Digital Marketing Market Marketing Hotels 59

Inn Quest

MARCH 2, 2023

In this blog post, we will be discussing six essential steps to successful hotel management: Successfully manage their properties Increase revenue Provide a positive experience for guests Understand Your Customers The first step to successful hotel management is understanding your customers.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

Lure Agency

MARCH 7, 2023

That’s where relationship marketing comes in. On the InnSync Show, Cory Falter and Teresa Winfield of Pan Pacific Seattle recently discussed how hotel sales teams could ensure better leads through relationship marketing strategies. What is Relationship Marketing? This can be accomplished through content.

Market 52

Market Marketing Marketing Strategy Sales 52

gcommerce

MARCH 25, 2024

Run targeted ad campaigns to reach potential guests and promote direct bookings by highlighting the advantages of booking through your hotel’s website. Implement a Robust Hotel Email Marketing Strategy Build and maintain a database of past and potential guests, and leverage email marketing to stay connected with them.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

SiteMinder

OCTOBER 11, 2022

Video marketing should be an integral part of any hotel’s marketing plan and is largely becoming the most important aspect of content marketing. When done well, video marketing can be an effective way of promoting your hotel, building your brand awareness and driving bookings. Table of contents.

Market 52

Market Marketing Consumer Hotels 52

MediaBoom

FEBRUARY 23, 2024

Are your marketing efforts effectively connecting with affluent customers? This article will discuss the characteristics and preferences of this unique market segment. Identifying key demographics in the luxury market, like income and location. Do you know what your luxury brand’s target audience truly desires?

Consumer 98

Consumer Branding Market Research Market 98

Travelboom Marketing

DECEMBER 15, 2022

Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season.

Sales 52

Sales Occupancy Marketing Strategy Hotels 52

Travelboom Marketing

DECEMBER 16, 2022

Without a hotel opening marketing plan, you cannot effectively communicate your message to your audience. Create A Website For Your New Hotel Creating a website is the first step in your hotel opening marketing plan. Plus, you can take social media marketing strategy to the next level through paid ads.

OTA 52

OTA Hotels Branding Market 52

Q4Launch

FEBRUARY 3, 2022

While these vacation planning stages may all sound drastically different on the surface, to a marketer, they all share one thing in common: They’re all part of the guest life cycle. Read on to learn more about the guest life cycle in hotels! Read on to learn more about the guest life cycle in hotels!

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property.

Market 59

Market Marketing Hotels ROI 59

Cloudbeds

FEBRUARY 16, 2024

A customer relationship management (CRM) system can be a fantastic tool to take your hotel marketing strategy to the next level. With CRM, hotels can gather and store guest data to ultimately save time, streamline operations , and build customer loyalty. What is a hotel CRM? Automation of workflows.

Upsell 52

Upsell Hotels Sales Market 52

Up Hotel

MARCH 11, 2022

Benefits of tracking conversion events: Measure the results of all their digital marketing activities- Was your campaign successful? A typical website and its core marketing strategy may have a range of different conversion actions i.e. room bookings, afternoon tea bookings, meetings rooms bookings, wedding bookings etc.

Events 52

Events Digital Marketing ROI Market 52

eZee Absolute

SEPTEMBER 21, 2023

By showcasing your USPs, amenities, and ambiance through virtual tours, hotels are better equipped to capture the attention and loyalty of these travelers, ultimately gaining a competitive edge in the market. Marketing and Brand Building Virtual tours have emerged as a game-changer in elevating your brand image.

Market 52

Market Marketing Travel Branding 52

Hotel Speak

MAY 9, 2023

When we talk about cost control in the hotel industry, we typically refer to the management of expenses and the optimization of resources. By diligently managing costs, hotels can ensure profitability and financial sustainability. That kind of personalization can make or break the success of an email campaign.

Upsell 59

Upsell Hotels Revenue Operations 59

gcommerce

APRIL 11, 2024

Diversity, Equity, and Inclusion (DEI) covers a variety of topics and tactics related to the fair treatment of all people. In the workplace, this means creating a space where all employees feel safe and welcome. More and more businesses are starting to implement DEI programs, but there’s no real standard, given the broadness of the topic.

Business 59

Business Email Marketing Digital Marketing Marketing Strategy 59

Travel Media Group

MARCH 1, 2023

Join Suite Spot Host and Marketing Director Ryan Embree as he sits down with TMG Chief Technology Officer, Jason Lee, to discuss the new integration of Instagram Reels into the OneView platform. Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing.

Hotels 52

Hotels Travel Market Marketing 52