Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.

Market 97

Market Marketing Cost Per Click Email Marketing 97

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Find out more here.

Hotel Marketing 73

Hotel Marketing Market Marketing Hotels 73

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, with changing trends, the effects of seasonality and fierce competition, having a solid digital marketing hotel strategy in place is essential for success. One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. In the hotel industry, this encompasses expenses on advertising, promotional activities, staff salaries, and technology costs associated with marketing.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. What is a marketing plan for hotels?

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

Travelboom Marketing

MARCH 11, 2024

An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. Millennials now outnumber everyone else; this crowd loves to travel, and they place a high value on experiences. What Is Experiential Marketing?

Market 98

Market Marketing Events Hotels 98

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Let Mediaboom guide you. Schedule Your Free Consultation 3.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

Intelity

MAY 11, 2023

3 key reasons your hotel marketing plan should include your new guest technology There are several functions of a successful hotel marketing plan, and a lot of them revolve around your property’s digital footprint. In today’s digital age, hotel guests are no strangers to new tech integrations and offerings.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

MediaBoom

MARCH 6, 2024

Are you using content marketing for hotels? Marketing resource HubSpot reports that only 29 percent of marketers in 2024 rely on this source of traffic acquisition, an alarmingly low number. Your hotel could miss out on web traffic, leads, conversions, and bookings without a definable content strategy.

Market 90

Market Marketing Hotels Marketing Strategy 90

eZee Absolute

FEBRUARY 15, 2024

That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. These platforms not only make your hotel more visible to people worldwide but also bring you more chances for direct bookings, all while keeping your costs in check!

Market 52

Market Marketing Email Marketing Marketing Strategy 52

Travelboom Marketing

APRIL 9, 2024

April 1, 2024 — TravelBoom , the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, is thrilled to announce Mackenzie Livernois as its newest Business Development Specialist. Myrtle Beach, S.C., We are excited to welcome Mackenzie to TravelBoom,” said Pete DiMaio, COO of TravelBoom.

Business 98

Business Digital Marketing Email Marketing Market 98

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Does call tracking matter for hotel marketing?

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Hotel Brand Protection 4.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

Digital Marketing 90

Digital Marketing Marketing Strategy OTA Email Marketing 90

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

SiteMinder

OCTOBER 11, 2022

Travellers love to find inspiration through video-based content. Video marketing should be an integral part of any hotel’s marketing plan and is largely becoming the most important aspect of content marketing. What is video marketing for hotels? Video marketing for your hotel can make a large impact.

Market 52

Market Marketing Consumer Hotels 52

Hotelier Magazine

SEPTEMBER 12, 2023

By Diego Gomila Artificial Intelligence (AI) has been steadily weaving its way through digital marketing for some time now, from analytics and measurement to chatbots. But while there’s been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market. Hospitality marketing is a resource-heavy task.

Digital Marketing 52

Digital Marketing Scale Email Marketing Market 52

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Run targeted ad campaigns to reach potential guests and promote direct bookings by highlighting the advantages of booking through your hotel’s website.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

Inn Quest

MARCH 2, 2023

This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA 98

OTA Revenue Hotels Travel 98

Travel Media Group

DECEMBER 12, 2018

In this episode of Suite Spot, we prepare hoteliers for the upcoming holiday season, which is historically slower for hotels. Ryan counts down the top 5 ways to market your hotel during this year’s winter months. Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending and hotel marketing.

Market 52

Market Marketing ROI Occupancy 52

Cloudbeds

MAY 15, 2024

On the one hand, it makes it easier for hotels to manage their pricing strategy, preventing dumping and price wars. But it also makes it more challenging to get travelers to book direct. Pros and cons of rate parity Rate parity is regulated by contractual agreements between hotels, OTAs, and other booking platforms.

OTA 52

OTA Hotels Revenue Management Revenue 52

Travel Media Group

JUNE 3, 2021

On this special edition of the Suite Spot, we are joined by AD1 Global’s Director of Marketing and e-Commerce, Jon McMillian. Host Ryan Embree interviews Jon and gets his thoughts on the state of the hotel industry today and where we are headed. That is Jon McMillian, Corporate Director of Marketing and E-commerce at AD1 Global.

Email Marketing 52

Email Marketing Digital Marketing Market Marketing 52

Hotelier Magazine

JULY 11, 2023

Artificial intelligence (AI) has been steadily weaving its way through digital marketing for a while now, from analytics and measurement to chat bots. But while there has been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market.

Digital Marketing 40

Digital Marketing Scale Market Marketing 40

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property.

Hotels 59

Hotels Market Marketing ROI 59

MediaBoom

MARCH 23, 2023

The hotel industry is one of the most profitable segments in hospitality , with over $1.2 This is the main reason why hotels need to up their game with digital marketing. As a hotel owner, your number one question should be how to generate more leads for your hotel and increase your bottom line.

Digital Marketing 52

Digital Marketing Hotels Market Marketing 52

MediaBoom

FEBRUARY 23, 2024

Are your marketing efforts effectively connecting with affluent customers? This article will discuss the characteristics and preferences of this unique market segment. Identifying key demographics in the luxury market, like income and location. Do you know what your luxury brand’s target audience truly desires?

Consumer 85

Consumer Branding Market Research Market 85

eZee Absolute

SEPTEMBER 21, 2023

These Visual storytelling for hotels often feature interactive navigation, rich media integration, and user-friendly access through websites, mobile apps, or virtual reality headsets. Why are Virtual Tours for Hotels Effective in Attracting More Guests?

Market 52

Market Marketing Travel Branding 52

gcommerce

MAY 3, 2024

How to Adjust Your Metasearch Bids for Maximum Direct Bookings Metasearch serves as a powerful tool for hotels, wielding considerable influence within the online travel sphere. Established giants like Expedia, TripAdvisor, and Booking.com have long leveraged this platform to funnel bookings towards hotels.

Minimum Length of Stay 52

Minimum Length of Stay Market Marketing Email Marketing 52

eZee Absolute

OCTOBER 16, 2023

.” It is when a hotel offers additional services or packages to enhance a guest’s stay. For example; providing exclusive conference room packages, spa services, or even collaborating with local travel agencies for city tours. Competitive Advantage In the crowded hotel industry, standing out is essential.

Ancillary Revenue 59

Ancillary Revenue Revenue Events Services 59

Travelboom Marketing

DECEMBER 16, 2022

Without a hotel opening marketing plan, you cannot effectively communicate your message to your audience. Create A Website For Your New Hotel Creating a website is the first step in your hotel opening marketing plan. Plus, you can take social media marketing strategy to the next level through paid ads.

OTA 52

OTA Hotels Branding Market 52

Travel Media Group

MARCH 1, 2023

Join Suite Spot Host and Marketing Director Ryan Embree as he sits down with TMG Chief Technology Officer, Jason Lee, to discuss the new integration of Instagram Reels into the OneView platform. Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing.

Hotels 52

Hotels Travel Market Marketing 52

Social Tables

SEPTEMBER 22, 2017

Big data is a way to identify what these hotels do best and market those strengths more powerfully. Big data for hotels is a way to identify what these hotels do best and market those strengths more powerfully. Improving Occupancy Rates Using Big Data for Hotels. Naturally, hotels can’t please everyone.

Upsell 68

Upsell Cancellation Hotels Email Marketing 68