Travel Media Group

AUGUST 11, 2021

In this episode of the Suite Spot, we take a trip down the traveler’s booking path and explore what role social media and reputation play in a guest's decision-making. Host Ryan Embree and VP of Product & Technology, Jason Lee share how to improve your hotel’s chances of guest conversion. Jason and Ryan start in the research stage, where they discuss what travelers are looking for on social media and online reputation sites.

Travel 52

Travel Accommodation Market Marketing 52

Social Tables

AUGUST 13, 2021

Wondering how to throw events that college students will actually want to attend? It’s time to shift your perspective. Whether you’re an event planner, a professor or faculty member, or anyone else involved in collegiate affairs, these 14 simple yet effective college event ideas are just what you need to boost attendance and engagement. Whether it seems like it or not, every college or university has students who are looking for active ways to participate in university life as well as the

Events 35

Events Business Dining Services 35

Xotels

AUGUST 9, 2021

Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing. From Hotel Finder to GHA. Exactly ten years ago, Google launched what Andrew McCarthy, at the time Software Engineer for the Mountain View’s company, described as an “experimental search tool des

Hotels 52

Hotels Market Share OTA Cancellation 52

Anthony Cole Training

AUGUST 12, 2021

Coaching has become the single most important competency for sales managers to learn and optimally, they should spend 50% of their time coaching their salespeople. It is also the single most difficult sales management competency to learn and master. In this post, we will review the skills that contribute to sales coaching effectiveness and introduce a sales coaching process any sales manager can implement immediately to coach sales behaviors.

Sales 317

Sales Management 317

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B