Sat.Oct 15, 2016 - Fri.Oct 21, 2016

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The Best of the Best, Sir!

Anthony Cole Training

In a scene from Men in Black, Will Smith’s character, Agent J, asks, “Why are we here?” (He is in a meeting room with the head of Men in Black , Agent Zed, along with several other recruits all from various branches of the military.) Agent Zed asks one of the recruits to answer the question. The young recruit stands and declares, “We are the best of the best, SIR!

Hiring 192
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Why The Perfect Sales Demo Never Includes the Word “If.”

A Sales Guy

Do you want a telltale sign that your demos aren’t very good? Listen to how many times you say “if.” Every time you say “if” deduct 10 points. If you collect 20 or more points, you’re doing a terrible job. That’s how bad it is if you’re using if more than once in your demos. I’m sure many of you are wondering, what does saying “if” have to do with delivering a good demo.

Sales 126
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5 Layout Questions Event Planners Should Ask Their AV Company

Social Tables

When I first started Endless in high school, we did not own all of our own equipment and I had to work with hundreds of AV companies and over time, I learned there was something massively wrong with the industry. There was lack of customer service in the AV industry. At Endless, we sought to change that, so we formed our own audio visual & event production company.

Events 121
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Keyword Research 101: How To Uncover New Key Search Terms For Your Hotel

eTourism

Choosing the right words to rank for can make or break the success of your hotel's PPC campaigns.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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HireBetterSalespeople.com

Anthony Cole Training

This is a blatant blog post boasting about our hiring deliverable - Hirebettersalespeople.com. I normally don’t do this in this forum in such an obvious fashion, but I cannot help it today. Allow me to explain…why this…why now.

Hiring 173
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5 Simple Steps To Building Meaningful Relationships With Event Sponsors

Social Tables

. After countless phone calls, emails, and written correspondences requesting sponsorship, at least one company agreed to give you the time of day to hear out your proposal. If you fail to make a strong impression after this, then all the work it took you to get to this point will be all for nil. Applying for sponsorship is just the first step; after that comes nurturing and cultivating the relationship so you have a sponsor that you can work with long-term and for subsequent projects.

Events 119

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4 Ways to Increase Your Event Sponsor ROI

Social Tables

As potential sponsors have more opportunities to invest their marketing budgets elsewhere and the number of inbound solicitations they get increases, it’s up to event professionals to find new and interesting ways to justify sponsors’ spend. Here are four unique ways that event professionals can increase sponsor ROI, and, in turn, increase sponsorship retention to secure their support for years to come.

ROI 87
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3 Steps to Measuring Event and Meeting Success

Social Tables

Measuring the return on investment of events isn’t an easy task. Ask most Chief Marketing Officers if they could confidently make a connection between event budget and leads, let alone sales, and you will often be met with an uncomfortable shrug. In my last post , I talked about the three different types of data a mobile app can reveal about your event : technical, behavioral and contextual.

Events 60
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The Top 5 Washington D.C. Event Venues

Social Tables

. Washington D.C. needs little introduction for visitors. There are so many options for incredible events , from the White House to the National Zoo, to the countless museums, monuments and memorials peppered throughout the city. Beyond the marble monuments, planners have a plethora of memorable venues to choose from. Here are 5 unique event venues you won’t want to miss: The United States Institute of Peace.

Events 60
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Event & Wedding Trends: Warehouse Venues 2

Social Tables

(Part 2 of 2). Last week I talked about the recent trend of warehouse venues for wedding and events in this post. Today I’ll be talking more specifically about things to consider when looking at warehouse spaces, propping elements and décor, and I’ll be sharing a few of my favorite unique warehouse venues from across the country. So let’s get started!

Events 60
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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It’s Time To Start Thinking About Your Christmas Social Campaigns

eTourism

It's approaching the end of October, which means Christmas will soon be snapping at our heels. As marketers, that means it's time to at least start to spare a thought towards this year's holiday campaigns.

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6 Steps to Perfect Product Launch Event Planning

Social Tables

No time? No problem. Fill out the form and we’ll email you a PDF version of this blog post to read anytime you want. A launch event is an excellent way to showcase your latest product, build hype around it, and even acquire some sales right at the event. The more you can get people talking about the product, both at the event and via social media, the better it’s going to do.

Events 84