Anthony Cole Training
AUGUST 29, 2017
I doubt that you, in public, have a group of producers that you call ‘old farts’ or some other term of endearment. But what I really wonder is this; Do you have a group that you consider ‘ Sales Legends ’. My guess is that the answer is no. There are reasons for this.
Social Tables
AUGUST 30, 2017
Hotels occupy an exciting place in the tech world. While hoteliers cannot chase every shiny object or trend, there are some new hotel tech ideas worth exploring. Here are five hotel tech trends that hold the most immediate promise for improving profitability, vacancy rates, and the overall guest experience. These hotel tech trends can improve profitability, vacancy rates, and the overall guest experience.
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Experience Hotel
AUGUST 28, 2017
AirBnB a-t-il réellement un impact négatif sur la commercialisation des hôtels ? Et doit-on vraiment lui imputer tous les torts dont on le blâme aujourd’hui ? Lors de nos rendez-vous avec des hôteliers, nous entendons bien trop souvent des phrases comme : “ AirBnB nous volent tous nos clients ! ” “ C’est de la concurrence déloyale ! ” “ Ils n’ont pas les mêmes charges que les hôtels !
eTourism
AUGUST 31, 2017
Setting up a business profile for your hotel on social media is ridiculously quick and simple.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
A Sales Guy
AUGUST 28, 2017
Yeah, I get it. Most of you think the CRM is a waste of time. Most of you think the CRM just slows you down and that it’s a pain in the ass. You see it as something that benefits management, and you get sick and tired of the sales manager asking, is it in the CRM? I feel you. The problem, however, isn’t the CRM. It’s you and how you use it.
Social Tables
AUGUST 31, 2017
Venue managers and staff all have a duty to their attendees to provide a level of crowd management. This is first and foremost vital for guest and staff safety as well as minimizing complaints that may lead to a poor event review. As part of the planning process, be sure to exercise these three best practices for crowd management at your next large scale event.
Hotel Sales Focus brings together the best content for hotel sales and marketing professionals from the widest variety of industry thought leaders.
Social Tables
AUGUST 29, 2017
Room blocks are an often-overlooked yet essential piece to the event-planning puzzle. Reserving a room block, or a set amount of rooms for guests is not only a convenient solution for accommodations but is also a courtesy for busy guests who are planning to travel for an event. Whether it’s a wedding, a business conference, or a large reunion, guests appreciate the ease of booking a room that is already reserved for the group.
Social Tables
SEPTEMBER 1, 2017
So, you have aspirations to be an event planner and you’ve turned in a job application. You got a call back for an interview, congrats! Now you have to undergo the interview part where you’ll be in the hot seat and grilled by an interviewer. Your answers, conduct, demeanor, and body language will determine if you land the job (or not). Here are five steps to knock your event management job interview out of the park.
Social Tables
SEPTEMBER 1, 2017
Hotel search marketing is an important tool in attracting new guests and event planners to your property. Google and other search engines now employ sophisticated algorithms that determine search engine rankings. And with websites who make it onto the first page of results receiving nearly 95% of all search traffic, you’ll want your hotel to get on that page.
Social Tables
AUGUST 31, 2017
Fun fact: Dallas is the ninth biggest city in the United States. And it’s quickly becoming one of the top destinations for conferences and conventions. If you are going to hold a great event, you need a great venue. Here are ten of the best Dallas event venues that even your pickiest clients will love. Dallas is the 9th biggest city in the US and is a top city for conferences and events.
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
Social Tables
AUGUST 31, 2017
Some of the best sources of revenues for hotels are events, meetings, and conventions. We have our list of our favorite (and successful!) hotel marketing tactics you can start using today that will impress event planners and make your hotel an easy choice for future events. Create an Event Planner Package to price out rack rates and offer a bundled price.
Social Tables
AUGUST 31, 2017
Social media at events can be leveraged to make it your most successful one yet. But trust: these efforts go way beyond just posting a few pictures after the event’s end or live streaming on social media. Here are four ways you may not be using social media at events. Social media at events goes way beyond posting a few pictures or live streaming.
Social Tables
SEPTEMBER 1, 2017
Few marketing channels are as low-cost as email, making it a popular vehicle for hotel owners and operators. However, this also means email is one of the most common and likely to be immediately deleted by recipients. Don’t let your email find its way to the spam folder with these five basics in email marketing for hotels. If your email isn’t mobile-friendly, you risk your email being deleted right off the bat.
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