Anthony Cole Training
FEBRUARY 24, 2016
It’s an oldie, but a goodie from the late Steven Covey. In his ground breaking book, 7 Habits of Highly Effective People, he states that highly successful people start with where they want to be – “the end” - and then work to get there. That’s great advice for managers attempting to lead for results, manage activity and coach behaviors.
A Sales Guy
FEBRUARY 18, 2016
I’ve gotta get this s**t of my chest. I fuckin’ love all the opportunity that is out there today. It has NEVER been a better time to start a business, to go out on your own, to pave your own path. Never! But to the majority of you running around calling yourself an entrepreneur, while you have a full-time job, collecting a paycheck from someone else, stop!
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eTourism
FEBRUARY 9, 2016
As you're probably aware, SEO is far from dead. In fact, it's still absolutely crucial if you want to get your property discovered by your guests and drive lots of bookings online.
Experience Hotel
FEBRUARY 8, 2016
La plupart des articles que j’ai écrits et publiés répétaient souvent ce leitmotiv : « Comment augmenter vos réservations en direct au détriment des OTA ? ». Il est évident que j’étais et suis toujours influencé par 15 années d’expérience de terrain où j’ai aidé de nombreux hôteliers à mieux réussir ce challenge. Une approche pragmatique similaire m’a conduit à des constatations complémentaires importantes.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Anthony Cole Training
FEBRUARY 2, 2016
Start focusing on helping people get more of what they want: I don’t remember the time or place but I remember the message; “If you help more people get what they want you’ll get more of what you want.” Ralph Waldo Emerson in his essay on compensation alludes to the law of the universe. The law of the universe fundamentally means that you can neither add nor take from the whole of the universe.
A Sales Guy
FEBRUARY 8, 2016
What’s the difference between selling a product and selling a service? I get this question a lot. Here’s the answer and I’ll make it as simple and as clear as possible. I think it’s important, very important, people understand the difference between selling a product and selling a service. Knowing the difference can affect how you sell AND how one hires, evaluates and assess salespeople.
Hotel Sales Focus brings together the best content for hotel sales and marketing professionals from the widest variety of industry thought leaders.
A Sales Guy
FEBRUARY 1, 2016
If you sell enterprise wide, large, million dollar deals, you get how complex and difficult it can be. Even if you’ve been killing it for years, and are highly successful, you know that complex selling has changed considerably. Over the past few years, selling big deals, million dollar deals, has become increasingly harder than it’s ever been.
A Sales Guy
FEBRUARY 17, 2016
What do you think of when you think of Apple? What do you think of when you think of Coke? What do you think of when you think of Starbucks, Dunkin’ Donuts, Google, Yahoo, Vail Ski Resort, St Moritz or Chevrolet and Porsche? Whatever it is you think, that’s their brand. Period! Now flip it. What do people think of when they think of you?
A Sales Guy
FEBRUARY 11, 2016
People just don’t think enough today. I’m a bit biased, ’cause the lack of thinking in the world is a pet peeve of mine. But the truth of the matter is most people don’t think. You like to think you do, but the fact is you don’t. Thomas Edison said so eloquently; Five percent of people think, ten percent of people think they think and the other eighty five percent would rather die than think.
A Sales Guy
FEBRUARY 4, 2016
Change is inevitable, YET all of us, at varying points in our lives, fight it. As humans, we don’t like change very much. We resist it. We avoid it. Change, by definition, means different, and when things are different, we freak out. But, without change, there is not growth. There is no innovation. There is no advancement. In Not Taught, I identify three types of people when it comes to change.
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
eTourism
FEBRUARY 28, 2016
Almost 90% of businesses say that video is now part of their social media mix, but succeeding at this relatively new form of online marketing comes with its own set of challenges.
eTourism
FEBRUARY 16, 2016
With the number of social media users now at 1.82 billion worldwide, it goes without saying that maintaining an active presence on the most popular networks is an essential component of your hotel's marketing plan.
eTourism
FEBRUARY 2, 2016
If you regularly check in on your Google Analytics data to see how your resort's website is performing (as you should), you're probably keeping an eye on your Bounce Rate.
eTourism
FEBRUARY 24, 2016
Online Travel Agencies can get your property's name in front of a huge market of travellers, drive last minute bookings and fill rooms that might otherwise go empty.
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eTourism
FEBRUARY 29, 2016
Email marketing allows you to deliver targeted messaging to countless guests all over the world at a low cost, and at a time that suits both you and them.
eTourism
FEBRUARY 17, 2016
Blogging is one of the most reliable ways to drive a steady flow of organic traffic to your hotel's website.
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