Anthony Cole Training

NOVEMBER 28, 2018

I drive a Ford Explorer. Most of the people that ride with me, except my friend Jerry Barron, think I’m a good driver. Not only do I drive well, but I know my vehicle, how to maintain it and how to make adjustments to my driving and the vehicle when necessary. However, all the enhancements in the vehicle won’t keep me from crashing if I fail to turn into the slide instead of against it, or if I fail to ‘tap’ the breaks when I hit a sheet of ice on a frozen bridge.

137

137

A Sales Guy

NOVEMBER 7, 2018

Well, it’s finally arrived. Gap Selling is available for pre-order on Amazon. The most relevant, impactful and insightful sales book since The Challenger Sale: No blue suits, blue shirts, blue ties or blue sheets. No gimmicks or tricks. No 90’s selling tactics. No, not your dad’s sales book. Gap Selling is selling for the 21st century.

Sales 140

Sales 140

eTourism

NOVEMBER 30, 2018

As your guests start to plan their Christmas and New Year getaways, it's time to plan how your hotel can capitalise on the seasonal travel market and maximise revenue this holiday season.

Revenue 52

Revenue Market Marketing Travel 52

Travel Media Group

NOVEMBER 14, 2018

In this special edition of Suite Spot, we discuss a hospitality keynote presented at the 2018 Dreamforce Conference in San Francisco. The keynote, "The Future of Travel and Hospitality," was a fireside chat with Marriott International CEO Arne Sorenson. In this podcast episode, host Ryan Embree is joined by Anne Sandoval, Travel Media Group’s Marketing Director who attended the keynote.

Travel 52

Travel Hospitality Digital Marketing Market 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Vizlly

NOVEMBER 8, 2018

Terry Jones (Travelocity), Emily Drennen (Lancaster DoubleTree Resort) and Darlene Rondeau (Leonardo) discuss how mobile has changed the travel shopping experience, what visuals travel shoppers want to see, and what happened once the Lancaster DoubleTree Resort switched to an image-driven website.

Shopping 52

Shopping Resorts Travel Hotels 52

Anthony Cole Training

NOVEMBER 26, 2018

Today's blog turned vlog comes to you from our very own Walt Gerano, as he discusses the importance of being a great steward for your clients, and how these tactics will help you grow your business and relationships.

Business 137

Business Sales 137

Anthony Cole Training

NOVEMBER 15, 2018

Assuming for a second that when you think about hiring for a position in your organization, you are thinking about hiring the best, especially in the early rounds of looking for talent.

Hiring 137

Hiring Sales 137

Anthony Cole Training

NOVEMBER 12, 2018

I'm heading to a sales training session about 12 years ago. It's a client in downtown Cincinnati and I've been working with them for two years. They know me as a high energy, enthusiastic and entertaining sales trainer. In other words, I stand up, I move around, I'm engaged, I role play, we learn a lot and people make more sales.

Sales 137

Sales 137

Anthony Cole Training

NOVEMBER 12, 2018

In our sales training classes, we spend a great deal of time on the appropriate "attitude" required to be successful in selling. With the right attitude, you can count on consistently executing the required conduct and sales techniques to be successful. I once heard another sales development expert explain that "sales technique is just a change in language.

Sales 137

Sales 137

Anthony Cole Training

NOVEMBER 5, 2018

Today, I want to talk to you about time management vs self management. Now, here's one thing we know about time, it manages itself very, very well. In fact, you don't have to worry about time managing itself, what you do need to worry about, at least what we see around the country as we coach and train salespeople, is the concept of self-management.

Management 137

Management Sales Leadership Sales 137

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

Hospitality

Anthony Cole Training

NOVEMBER 12, 2018

In 2008, I posted two blogs covering 14 of the 21 core competencies identified by the Objective Management Group Sales Person Assessment. Between then and now, much has taken place that I've written about, and as I fly from Atlanta to Portland, Oregon, I have some time to write about the remaining 7 core competencies. I know that you've been waiting with baited breath.

Sales 136

Sales Management 136

A Sales Guy

NOVEMBER 19, 2018

It’s time we change the way we sell. The old, tired, product-centric, sales techniques and methods have had their time. Ask any buyer. They are fed up with the countless, lame, intrusive, valueless emails, cold calls and LinkedIn requests for 15-minutes of their time. They are tired of salespeople not understanding their business and pitching irrelevant solutions.

Sales 135

Sales Closing Management Business 135

Anthony Cole Training

NOVEMBER 22, 2018

Another day, another great resource available from us here at Anthony Cole Training Group.

Sales 150

Sales 150

Anthony Cole Training

NOVEMBER 12, 2018

From our 5 Keys to Coaching series:

Sales 137

Sales 137

Advertisement

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

Branding

Anthony Cole Training

NOVEMBER 8, 2018

I've got a fill in the blank for you.

Sales 137

Sales Management 137

eTourism

NOVEMBER 20, 2018

With just 6 weeks of 2018 remaining, it's definitely not too early to start looking ahead to the next year in marketing and the tactics you'll be using to rank highly in the search results pages and maximise traffic to your hotel's website in the coming m

Market 52

Market Marketing Hotels 52

eTourism

NOVEMBER 1, 2018

Despite the content is king mantra we're all sick of by now, SEO remains one of the most crucial factors when it comes to making sure your website ranks highly in the Google SERPs and gets clicked on by your guests.

Market 52

Market Marketing 52

eTourism

NOVEMBER 11, 2018

Are your email campaigns' click-through-rates underwhelming? If so, it's time for a rethink.

Email Marketing 52

Email Marketing Hotels Market Marketing 52

Advertiser: ALHI

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

Travel

eTourism

NOVEMBER 25, 2018

If there's one thing marketers love it's shortcuts or, as they've come to be known hacks.

Market 52

Market Marketing Consumer 52

Anthony Cole Training

NOVEMBER 1, 2018

Are you doing everything possible to make your salespeople successful?

Sales 27

Sales Management 27

Travel Media Group

NOVEMBER 28, 2018

In this special edition episode of Suite Spot, we discuss the recent 2018 Phocuswright conference in Los Angeles. Host Ryan Embree is joined by Patrick O’Brien, product manager and Phocuswright attendee veteran, who gives his take on the innovative technology conference. Hear from Patrick as he talks about the theme of this year’s conference and how it sets the stage for the future of the hotel industry.

OTA 52

OTA Digital Marketing Travel Management 52