August, 2014

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Check Your Selling Gauges

Anthony Cole Training

'Back a few years ago, when I was teaching my daughter how to drive, I tried to teach her good driving habits. One critical habit that I tried to help her recognize was to read the gauges, or what they call in aviation, complete a radial scan. I explained to her that, prior to taking off in a car, you’ve got to make sure that there isn’t a light on telling you that your air pressure is low or that there’s an engine problem.

Closing 190
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Can VS Know

A Sales Guy

'There is a big difference between knowing what to do and being able to do it. You know you have to connect with the CEO to get the deal closed, but can you? You know you have to grow your pipeline by 30% in order to make quota, but can you? You know you have to spend more quality time with the kids and the family, but can you? You know you have to save more money for retirement, but can you?

Sales 132
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Who Needs Google? 5 Simple Ways To Generate Traffic Without Organic Search Results

eTourism

Who needs Google? Well, we all do. Ranking for important keywords is an undeniably powerful way to get your resort's name in front of your guests and drive streams of relevant traffic back to your website ready to make a booking.

Resorts 52
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Your "Sales Fail Tale" Can Lead To Sales Success

Anthony Cole Training

'The Tale of the Fail - I have to give credit to Ron S. for this phrase. Ron was a senior sales management executive for one of our clients. It was his responsibility to make sure that his sales people were always improving and it was his belief that sales people improved by reviewing their experiences and the experiences of others. So, when he conducted post-call debriefs with his sales people, he wanted to hear about 2 things - the Tale of the Sale AND the Tale of the Fail.

Sales 183
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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14 Lessons From My Dad, The Sales Manager

Anthony Cole Training

'In case you missed my previous blog post, I talked about words of wisdom I learned from my dad, Ray Cole Sr. In that post, I covered: He’ll only do that once. Even a blind squirrel finds an acorn now and again. He’s too dumb to pour p**s out of a boot even if the instructions are on the bottom. I started that post with the comment that I thought my dad could have been a good sales manager.

Sales 181
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What Can I Learn From A Sales Fail Tale?

Anthony Cole Training

'A guest blog by Walt Gerano, Sales Development Expert. Welcome to the final in the series, Tale of the Fail. Will Rogers said, “Even if you’re on the right track, you’ll get run over if you just sit there.”. Well, he was right. Welcome to my train wreck. If you have been following the last couple of blogs posts, you have seen Tony and Mark talk about the reasons we let one get away from time to time.

Sales 180

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Sales Fail Tales - Asking "Is It Over?" Can Lead To Sales Success

Anthony Cole Training

'A guest blog by Mark Trinkle, Sales Development Expert. As the quote says, “Those who cannot learn from history are doomed to repeat it.”. My blog post today is another in the series of posts about The Tale of the Fail – sales lessons we can all learn from sales that we have lost. One of the most distinguishing traits of successful sales people is that they always learn from the mistakes they make in selling.

Sales 171
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Tennis & Selling - What Do Your Top-Ranked Players Need?

Anthony Cole Training

'Early evening on Mondays, I play tennis with some guys who I also play league tennis with. I started playing with this group 3 years ago. At one of our matches recently, I was in the mens locker room getting ready when a player from the other team came into the room. We started chatting. I dont remember much of our conversation except for the parting comments - Good luck, have fun, and lets not forget that its old man tennis..

Sales 171
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Sorrow and Joy ??? Life and Selling

Anthony Cole Training

'This morning, I was sitting at our kitchen table reading some headlines to my son, Anthony, as he waited for the transportation van to take him to the Goodwill CARE program that he participates in every Monday, Wednesday and Friday. I said goodbye to him as he left for the day and then continued to browse through Sundays Cincinnati Enquirer. I forget who the comedian was, but I remember the line, I read the obituaries every day.

Sales 169
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We’ve All Been Duped

A Sales Guy

'If you missed Venture Beat’s post the other day on these stats you’ll want to go check it out, cause it appears we’ve ALL been duped. I’ve seen these numbers so many times I, like most people, have come to accept them as fact. Haven’t you? Although I don’t believe I’ve blogged about these numbers, I know I have verbally tossed them about with peers and customers.

Sales 125
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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The Lie, The Time Waster and the B t (A Lesson for SaaS Sales Teams)

A Sales Guy

'A Sales Guy Recruiting is in the market for a new ATS (applicant tracking system). We’ve reached out to several of the leaders in the space and I have to tell you, if their sales organizations and approaches are any indication of the type of company they are, I’m in a lose lose. One company in particularly, and ironically it’s the front runner, has been the most egregious in their incompetence.

Sales 125
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Creativity Strikes Again (On24 Kills it!)

A Sales Guy

'You know how much I love creative s**t. I could talk for hours about creativity AND how creativity is the difference between winning and losing. Creativity is the s**t and the cats over at On24 have lit up the creativity Christmas Tree with this funny and creative video. How to Webinar! Not only is it creative, but it’s not boring. Most companies are boring.

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Why You Want to Ignore GPA When Hiring Sales People (Or Anyone At That Matter)

A Sales Guy

'If GPA matters to you when hiring sales people, you are losing out on some of the best talent. GPA has no correlation to job success ( Google ) or success in general ( How Children Succeed, Paul Tough ). GPA is a useless measure when it comes to hiring and using it as a hiring criteria is only hurting you, your team, and your organization. “G.P.A.’s are worthless as a criteria for hiring, and test scores are worthless. … We found that they don’t predict anything.” — Laszlo Bock.

Hiring 120
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Why Missing Quota In Q3 Is What You Need

A Sales Guy

'When it comes to making quota there are a number of critical success factors, but the most critical and often undervalued is time. Time is without a doubt one of the most critical and important elements to making quota. The more time we have, the higher the probability we make quota. The less time, the lower the chances we have. Time is our best friend.

Pipeline 119
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Getting Better, It Never Stops

A Sales Guy

'I spent the end of this July at adult ski camp. Yes, I said “adult” ski camp, frickin’ cool uh? It’s my second year doing it. It’s a blast! We spend 6 days skiing moguls (or park and free style if you prefer that instead) learning from the best coaches in the world. This years coaches included Phillippe Marquis , 9th place finisher in moguls at the Sochi Olympics and James “Woodsy” Woods who finished 5th in slope style in Sochi.

B2B 117
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I’m Back

A Sales Guy

'OK, I’ve been gone too long, my bad. But, I’m back. After a long vacation, where I skied my ass off, but also partially collapsed a lunch and bruised my ribs, I’ve returned. (There is no video of my brutal crash, ’cause I’d share it if there was. It was a YouTube worth wipeout. It was nasty. ). Sorry for the dry spell all.

Sales 113
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5 Critical SEO Mistakes To Avoid

eTourism

Successful SEO is about much more than keyword rankings. If you want your resort's website to survive algorithm changes, avoid Google penalties, and get noticed on a web saturated with content, here are 5 critical SEO mistakes you need to avoid.

Resorts 52
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Google Pigeon Set To Overhaul Local Search

eTourism

At the end of July, Google introduced a major change to its local search algorithm, informally nicknamed 'Pigeon.

Closing 52
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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Subject Lines That Work For Sales Emails

A Sales Guy

'I thought this was an interesting infographic. As sales people, we spend an inordinate amount of time trying to communicate with our prospects and buyers. Therefore, it seems to me we might want to get it right. This infographic suggests nothing in the subject line get’s open the most. Well duh, any “Re:” suggests the recipient is responding to something they sent out earlier.

Sales 152