Hilton unveils Spark by Hilton
Hotel Business
JANUARY 11, 2023
Hilton has launched its 19th brand, Spark by Hilton, marking the company’s debut in the premium economy segment. Bill Duncan, global head, all suites and focused service brands, Hilton, told Hotel Business that the brand has been in the planning stage for about a year. “Hilton is always looking for opportunities to do two things: to work with customers potentially we haven’t worked with before and serve them no matter where they travel around the world, any trip occasion and any need; and also t
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