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These enhancements aim to offer marketers a clearer understanding of how their campaigns are performing on the platform. The post Flywheel News | January 2025 Hotel DigitalMarketing News | GCommerce appeared first on GCommerce Solutions. Discover now. Learn more here.
While resort and leisure-focused markets began to stabilize, urban markets saw a notable uptick in demand. They help identify and document traffic spikes or declines, marketing campaign launches, product rollouts, and other significant changes. Demand surged to 4.8 rise in revenue per available room (RevPAR).
Where ultrarunning and hotel marketing collide Read the latest post from GCommerce’s Morgan Tuohy and leave feeling inspired, as he navigates similarities between ultrarunning and delivering award winning hotel marketing campaigns. Could ads be coming to Threads next year? Our team is ready and stands by to start testing. We sure are.
Exciting new Connected TV updates from Google Marketing Platform Google Marketing Platform has recently added a host of new innovations and features to their Connected TV (CTV) offering aimed at driving more efficient, measurable, and personalized campaigns. Learn more here. Learn more here. More about ads on Threads here.
The 2024-25 ski season is approaching, and with a weaker La Niña pattern expected, ski resorts and hotels near the slopes are in for an unpredictable winter. But don't worry, whether it’s powder or sunny days, we’ve got ski hotel digitalmarketing strategies to keep your property top of mind.
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What Apple’s latest iOS18 updates means for your hotel’s email marketing Apple released their next big software update and includes a myriad of enhancements and updates to everyone’s favorite Apple products. Our team breaks down the best approaches to successfully market luxury hotels on these social media platforms. Read more here.
May 13, 2025 – In a competitive hospitality landscape, Singapore based Millennium Hotels and Resorts , with more than 80 destinations spread across four continents, has selected Amadeus digital media solution to increase brand awareness and bookings at its properties.
Westgate Resorts has made a series of leadership appointments and executive promotions as part of a broader plan to position the company for future growth in 2025 and beyond. “This year will be a year marked by growth and strategic investments,” said Jim Gissy, CEO, Westgate Resorts.
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Hospitality industry veteran Wendy Hoekwater has formed Net Growth Marketing LLC , a marketing and sales consulting firm specializing in scaling small- to mid-sized companies in hospitality, travel and tourism. I’ve gained a deep understanding of what drives success in this competitive market,” said Hoekwater.
Job seekers who invest in tools like property management systems, digitalmarketing, or AI-driven customer service will stand out for their potential to enhance operational efficiency and innovation. Build a Personal Brand In today’s job market, personal branding is critical. Looking for an extra edge?
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In the fast-paced landscape of digitalmarketing, staying ahead of the curve is crucial, especially for businesses in the travel industry. One powerful tool that has transformed the way hotels and resorts attract guests is hotel metasearch.
Ovolo Hotels restructures marketing operations Ovolo Hotels has announced a new marketing and communications structure that will see a number of leadership changes across the region. As previously reported by HM , Alexander Barnett has been appointed Marketing Communications Director for Australia.
Businesses tend to achieve success because of these hotel marketing strategies. Talking about the hospitality sector, there has been a lot of competition between hotels and resorts. The way competition is increasing, digitization has come along with innovation and growth in these businesses.
What is the DigitalMarkets Act? The DigitalMarkets Act (DMA) is a regulation within the European Union (EU) that aims to make digitalmarkets fairer and more competitive. In this blog we’ll give a full overview of the DigitalMarkets Act and how it might impact your hotel business.
As the year comes to a close, hotels and resorts are presented with a unique opportunity to boost their bookings and revenue. With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies. Identify successful campaigns and allocate resources accordingly.
September 7, 2023 — TravelBoom, the premier data-driven digitalmarketing agency for hotels, resorts, and vacation rental companies, is pleased to announce its upcoming one-day workshop, “Supercharge Your Hotel’s DigitalMarketing.” DAYTONA BEACH, Fla.,
UVI), an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts , has named Tony Cortizas as chief marketing officer (CMO). “We are at an incredible moment in the story of all-inclusive hotels when the market is seeking clarity and resonance,” said Cortizas. “I Unique Vacations Inc.
Indeed we believe that this change presents a tremendous opportunity for smart hotels to gain market share and win new customers, in large part because many in our industry will be caught flat-footed. They’ll continue their marketing behaviors unchanged while wondering why they’re getting their butts kicked all of a sudden.
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Does Creativity Even Matter in B2B Hospitality Marketing? B2B hospitality marketing strategies that leverage creative approaches have been proven to increase customer engagement and boost sales. What to Know about Creativity in DigitalMarketing “Spray & Pray” No Longer Works At one time, media was very expensive.
New York, NY - Islamorada Resort Collection, a group of upscale resorts in the Florida Keys, has selected Tambourine to handle website and digitalmarketing efforts for its portfolio properties.
5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. decrease YoY.
April 14, 2023 — TravelBoom, the premier data-driven digitalmarketing agency for hotels, resorts, and vacation rental companies, is excited to announce Pete DiMaio will speak at the Rent Responsibly RR Summit on Tuesday, April 18, at 3:45 p.m. Myrtle Beach, S.C.,
According to the Trends Global Survey, 80% of global travelers surveyed feel it’s important to be able to book their trips entirely online , This makes digitalmarketing strategies for travel industry the game-changer that can elevate your visibility and directly connect you with travelers looking for their next experience.
New York, NY – SunStream Hotels & Resorts, a highly respected hotel management firm in the eastern United States, has selected Tambourine to handle website and digitalmarketing efforts for its portfolio properties.
New York, NY - OLS Hotels & Resorts, a leading hotel management firm, has selected Tambourine to handle website and digitalmarketing efforts for its portfolio properties. OLS’s portfolio of hotels are each unique with a great story to tell, which we will be promoting across all digital channels,” stated Brian Ferrell,
In this regard, having a solid marketing mix in place is crucial. This flexibility allows you to meet guests’ expectations while ensuring your prices remain competitive in today’s digitalmarket. Establishing a marketing database through guest sign-ups enables personalized communication.
Hyatt has selected Tambourine, the Fort Lauderdale headquartered digitalmarketing technology company serving hotels, resorts, and tourism destinations worldwide, to provide three marketing programs for Hyatt hotels and resorts in the Americas.
An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. What Is Experiential Marketing? This marketing style is known as event, engagement, on-ground, and live marketing.
But how do you boil down your lodge marketing and growth strategy to a formula that works? Lodge marketing , like B&B marketing or any other niche marketing, requires an expert who understands your needs. Our digitalmarketing strategy has proven effective for lodges with a combination of: SEO implementation.
May 19, 2023 — Dayton House Resort, an oceanfront destination on the Grand Strand, has expanded its marketing efforts with TravelBoom. The family-friendly resort was already a client of TravelBoom. Located on Myrtle Beach, Dayton House Resort amenities include an indoor and outdoor pools, on-site dining, and direct beach access.
April 1, 2024 — TravelBoom , the leading data-driven digitalmarketing agency for hotels, resorts, and vacation rental companies, is thrilled to announce Mackenzie Livernois as its newest Business Development Specialist. Myrtle Beach, S.C., We are excited to welcome Mackenzie to TravelBoom,” said Pete DiMaio, COO of TravelBoom.
Previously, just having a website or local business listing could get your hotel or resort bookings. The world is different to how it was even just 5 years ago. Now you may be finding out that the strategies that were working for you before are no longer
The new leaders will focus on continuing to elevate and enhance the guest experience across all properties and strengthening the company’s marketing and revenue operations. He brings more than 15 years of experience in marketing working in both hospitality and retail for brands like Hyatt, Target and Sears.
Following the top email marketing trends for 2024 provides the latest techniques for engaging guests and getting the most out of your email communications. As an essential part of digitalmarketing for hotels, emails have the power to nurture guest relationships, generate new leads, and drive repeat business.
Are you using content marketing for hotels? Marketing resource HubSpot reports that only 29 percent of marketers in 2024 rely on this source of traffic acquisition, an alarmingly low number. What exactly does hotel content marketing entail, and what tactics go into a successful campaign?
In this role, Jacobs is responsible for building an integrated approach to sales, digitalmarketing and revenue generation to enhance collaboration and develop synergies among these functions at the corporate and property levels. She has more than 25 years of hotel experience in direct selling, marketing and revenue management.
Podcast host and TMG Marketing Director, Ryan Embree sits down with Christopher to showcase the newly renovated Marriott: Cancun, an All-Inclusive Resort, and what exciting new amenities, views, dining options, and activities hotel guests can look forward to from the astounding 450-room property. I’m your host, Ryan Embree.
Our recent openings in top markets like Huntsville, Chandler and Temecula reinforce our first-mover advantage in the segment and the value of our proven extended-stay support system to developers and operators. ” The company recently launched a new digitalmarketing campaign to raise Everhome Suites’ brand awareness.
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