Travel Media Group

APRIL 30, 2025

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. We’re always looking at hoteliers for ROI and sure you have some incredible stories. Tune in now. I’m your host, Ryan Embree. Hello everyone. Welcome to another episode of The Suite Spot.

Business 52

Business Travel Consumer Hospitality 52

Travel Media Group

MAY 15, 2025

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. And I think when you look at that, that common question that we hear all the time, what’s the ROI of responding to reviews? I’m your host, Ryan Embree. Hello everyone.

Travel 52

Travel Digital Marketing Hospitality Scale 52

MediaBoom

MARCH 14, 2024

This includes claiming your Google My Business listing, managing online reviews, and ensuring your hotel’s name, address, and phone number (NAP) are consistent across the web. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing 85

Digital Marketing Services Market Marketing 85

Hotel News Resource

MARCH 4, 2025

Digital KPIs deliver measurable data that your hotel can use to assess the effectiveness of its digital marketing efforts. By tracking the right hotel marketing KPIs, you can identify areas for improvement, then optimize your ad targeting and messaging to drive better ROI.

Digital Marketing 45

Digital Marketing Market Marketing ROI 45

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. From marketing to operations to revenue management, your SWOT analysis should evaluate all aspects of your hotel.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

Tambourine

MARCH 16, 2023

New York, NY - Charlestowne Hotels, a leading hotel management firm, has selected Tambourine to handle website and digital marketing efforts for its portfolio properties.

Digital Marketing 40

Digital Marketing Market Marketing ROI 40

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. Do I need an all-rounder digital agency? This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Optimizing content for users is essential to success.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Up Hotel

DECEMBER 9, 2024

CPA <20%) This requires that hotels to take a different and more fluid approach to their hotel marketing budget allocation. Unfortunately, there is not really a magical digital wand so to do this effectively takes strategy, effort and planning. Why not spend uncapped while your CPA remains below that of an OTA.

ROI 40

ROI OTA Hotels Cost Per Click 40

Hotel Speak

OCTOBER 4, 2024

To help make the most of your time at the Independent Hotel Show London, we’ve compiled this quick list of must-visit hotel marketing and hotel technology exhibitors. Hoteliers, worry not – there’s still time to register for free here.

Revenue 116

Revenue Hotels Market Marketing 116

Hotel Speak

AUGUST 6, 2024

Imagine you’re a hotel marketer ready to launch your next big campaign. You have a budget to allocate across various channels, but without tracking technologies, you’re essentially watering your marketing garden blindly, hoping for growth.

Market 105

Market Marketing Hotels ROI 105

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Market 97

Market Marketing Cost Per Click Email Marketing 97

MediaBoom

JUNE 27, 2024

Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI). A good budget for PPC for luxury hotels varies, but typically ranges from $5,000 to $10,000 per month.

Intent 97

Intent Hotels ROI Branding 97

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Hotel Brand Protection 4.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

BCV

APRIL 11, 2023

Brands that are present 24/7 and ready to capture these high-intent customers will improve guest satisfaction, which translates into loyalty and in turn, produces higher ROI. Segmenting these into two separate buckets will create a more comprehensive strategy for business and help drive awareness and ROI simultaneously.

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

Amadeus Hospitality

MARCH 30, 2023

A proper email marketing and communication strategy will drastically improve your hotel’s ability to engage with customers, build guest loyalty, and drive direct repeat business, which will set you apart from your competitors. Before we dive in, be sure to visit our ultimate guides to hotel marketing and guest loyalty.

Email Marketing 83

Email Marketing Market Marketing Hotels 83

Up Hotel

MARCH 11, 2022

Benefits of tracking conversion events: Measure the results of all their digital marketing activities- Was your campaign successful? Monitor and Optimise – Our Digital Marketing team continuously monitors the conversion rate of the ads to optimise them accordingly.

Events 52

Events Digital Marketing ROI Market 52

gcommerce

NOVEMBER 17, 2023

This enables businesses to approach their market in two distinct ways. The first is to capture an entirely new market, who has not yet engaged with your brand. This approach will not offer an immediate ROI, but can cultivate a larger market share reach for your brand and may ultimately lead to a higher return in the long run.

Market 105

Market Marketing Branding Consumer 105

MediaBoom

AUGUST 5, 2024

Online advertising should be a cornerstone of your hotel advertising strategy, and all your digital marketing efforts should point your target audience to your hotel’s website. Worldwide, hotel and resort locations exceed 700,000 , and it’s up to you to give people a reason to choose yours for their trip.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

gcommerce

MAY 28, 2024

By Nikki Abrego, Marketing Strategist During the Google Live session, they introduced a game-changing feature, Power Pair. This feature combines search and performance campaigns to deliver the strongest data performance of ROI across all of Google, enhancing visual search.

Market 104

Market Marketing Consumer Intent 104

MediaBoom

FEBRUARY 23, 2024

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. This has profoundly transformed consumer engagement.

Consumer 98

Consumer Branding Market Research Market 98

Travel Media Group

MAY 15, 2019

Stephanie concludes the interview by offering tips to hoteliers on how to leverage website analytics and how she shows ROI to her customers. To learn more information about creating a hotel vanity website for your property or to submit a question for future episodes, call or text 407-984-7455. I'm your host. Ryan Embree.

Hotels 52

Hotels ROI Digital Marketing Travel 52

MediaBoom

AUGUST 15, 2023

Here are some hotel SEM metrics to review for a better ROI: Return on ad spend or ROAS, a measure of what you’re earning per ad campaign Customer lifetime value, which indicates the total amount a customer might spend in the sales funnel Cost per action or CPA, how much you spend to drive a lead or customer to do something (subscribe, purchase, etc.)

Market 98

Market Marketing Hotels Cost Per Click 98

Travelboom Marketing

APRIL 25, 2024

While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketer. Universal Analytics contains years of essential data that digital marketers reference to make informed decisions. Are you prepared for the impending Universal Analytics sunset?

Market 52

Market Marketing Revenue ROI 52

All Things Hospitality

SEPTEMBER 12, 2022

Understanding your marketing strategy starts with understanding your objective. Of course most businesses’ end goal is to make more sales; however, with digital marketing it’s important to understand that customers come through a marketing funnel. To book a complimentary marketing consultation click here.

Market 52

Market Marketing Marketing Strategy Branding 52

eZee Absolute

NOVEMBER 19, 2023

Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. On top of that, you can launch an online marketing campaign to attract bookings, since these strategies provide a quick ROI. Be consistent and patient with whatever tactics you apply.

Hotels 98

Hotels Hiring Services Business 98

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? Luxury hotel advertising includes elements of positioning, emotional engagement, and visual storytelling. Hotels can highlight special deals or packages, making them more attractive to potential guests.

Hotels 52

Hotels Branding Market Marketing 52

BCV

JULY 27, 2021

The reason behind this growth is especially relevant for hotel marketers focused on the upscale and luxury segments: it’s all about storytelling through high-quality, unique content that creates an emotional connection. Tracking Impact Measuring ROI is one of the most challenging aspects of influencer marketing.

Branding 52

Branding Market Marketing ROI 52

Up Hotel

JANUARY 20, 2025

As the hospitality industry continues to evolve, so do the digital and user experiences that shape how users discover, book, and interact with hotel websites.

Hotels 52

Hotels Online Sales Sales ROI 52

Cloudbeds

FEBRUARY 16, 2024

A customer relationship management (CRM) system can be a fantastic tool to take your hotel marketing strategy to the next level. With CRM, hotels can gather and store guest data to ultimately save time, streamline operations , and build customer loyalty.

Sales 52

Sales Hotels Upsell Market 52

Travel Media Group

OCTOBER 23, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in, and we check out what’s trending in hotel marketing. And guess what, you get some dividends with the OTAs for responding to all your reviews and other things on top of that, you know, you get three really powerful pieces of ROI out of review response.

KPI 52

KPI Digital Marketing Travel Marketing 52

Travel Media Group

MAY 1, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. Before republishing quotes, we ask that you reference the audio. I’m your host, Ryan Embee. Hello everyone, and welcome to another episode of The Suite Spot.

Hospitality 52

Hospitality Branding Market Marketing 52

Hotel Speak

MARCH 18, 2025

of our client’s advertising spend into over 156m of revenue, representing a mighty 16:1 ROI (up 11% year-on-year). Maintaining Premier Partner status is a continuous commitment to rigorous performance standards and staying at the absolute forefront of digital marketing innovation.

ROI 66

ROI Digital Marketing Revenue Market 66

Hotel Speak

MAY 21, 2025

Marketing and brand management The days when hotel marketing was limited to brochures and third-party listings are long gone. Todays hotel leaders must understand digital marketing, reputation management, and brand storytelling to drive visibility and loyalty.

Services 78

Services Business Forecasting Hotels 78