Hotel Business

JANUARY 27, 2023

His experience includes distribution channel management; labor management technology; customer loyalty and lifecycle management; digital marketing and e-commerce. At Hotel Effectiveness, he scaled the labor optimization business by more than 500% in his tenure, where he oversaw sales, marketing and customer success.

Scale 105

Scale Digital Marketing Revenue Forecasting 105

STAAH

FEBRUARY 7, 2023

4) Digital Marketing: Use digital marketing techniques such as search engine optimization (SEO) and paid advertising to increase visibility and reach potential corporate clients online. Having a connection with GDS can help you get weekly insightful data and reports to monitor your booking trends and for forecasting.

Global Distribution System 94

Global Distribution System Digital Marketing Events Hotels 94

Cloudbeds

MARCH 23, 2023

Why eCommerce is important for lodging operators According to Statista , 69% of total revenue from the global travel and tourism market is booked online, representing approximately $475 billion in revenue in 2022 and forecasted to surpass $521 billion in 2023.

OTA 98

OTA Digital Marketing Marketing Market 98

Catala Consulting

NOVEMBER 3, 2024

Here are a few key areas where they offer significant value: Revenue Management : Understanding the intricacies of demand forecasting, pricing strategies, and inventory control can significantly boost revenue. Improved Marketing and Brand Presence Marketing is a vital aspect of hospitality, but it’s also a fast-changing field.

Hiring 52

Hiring Hospitality Operations Services 52

Social Tables

JANUARY 14, 2022

2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. Attendees of this hospitality conference will receive recaps of valuable data from 2021 as well as forecast reporting on key must-know hospitality trends.

Hospitality 158

Hospitality Events Tourism Business 158

Travel Media Group

MARCH 16, 2022

Ryan Embree: So that's what this episode is all about: how to attract more weddings to your hotel and how to leverage your digital marketing and doing it. So this is according to the Knot, "wedding venues near me," search terms are up 200% since the thick of the pandemic and there are forecasted to be 2.6

Digital Marketing 52

Digital Marketing Market Share Hotels Occupancy 52

MediaBoom

APRIL 3, 2023

In the following, we’ll explore the various components of the luxury watch market, what to expect in upcoming months and years, how Gen Z and future generations respond, and much more. So read on to become an expert on the luxury watch market today! Who Is the Target Market for Luxury Watches? CAGR in the forecast period.

Marketing 52

Marketing Market Digital Marketing Sales 52

MediaBoom

OCTOBER 26, 2023

There’s been a shift towards artificial intelligence (note: explore the benefits of transforming your marketing with AI and Advertising ), electric vehicles (hello Porsche Taycan!), Contact our digital marketing agency for guidance. Sign up for a free consultation with one of our digital experts.

Branding 94

Branding Digital Marketing Marketing Market 94

SiteMinder

SEPTEMBER 10, 2023

Revenue forecasting Create a detailed revenue forecast that includes a month-by-month and quarter-by-quarter breakdown. This should be based on your historical data, market trends, and any planned marketing or sales initiatives. These could range from increasing RevPAR by 10% to reducing energy consumption by 15%.

Revenue 59

Revenue Revenue Management Hotels Average Daily Rate 59

Cloudbeds

NOVEMBER 13, 2024

Episodes discuss market performance, forecasting , and the impact of various factors in the hospitality industry. STR Data Lab is for hospitality professionals, analysts, and investors interested in data-centric discussions about market trends and performance metrics. Who’s it for? Who’s it for?

Hospitality 52

Hospitality Events Hotel Marketing Marketing 52

gcommerce

SEPTEMBER 18, 2024

So you might think, “How is this relevant to hotel marketing?” Example #1 - The rise of voice search Over the years in digital marketing, we’ve been faced with a few highly memorable changes in our space. This allowed retailers and marketers to target ads to local search users, even in specific geographic areas.

Digital Marketing 52

Digital Marketing Hotels Consumer Marketing 52

SiteMinder

JUNE 16, 2022

It’s been more than three years since the beginning of their collaboration, and this charming four-star property continues to go from strength to strength.

Revenue 52

Revenue Sales Revenue Management Digital Marketing 52

Up Hotel

MARCH 22, 2021

The digital marketing experts at UP Hotel Agency have put their heads together and come up with a few pointers to get you and your hotel started with a roadmap to success (despite the pandemic!) Ideal for hotel managers, hotel digital marketers, and hospitality sales professionals alike! Like what you see?

Digital Marketing 52

Digital Marketing Hotels OTA Business 52

Cloudbeds

APRIL 1, 2025

Demand forecasting PMax adjusts bids based on demand forecasting by analyzing signals such as historical booking patterns (like Charleston’s wedding season spikes), market trends (increased interest in historic districts), typical lead times, and external events (graduation weekends, corporate retreats) to predict occupancy.

Travel 52

Travel Intent OTA Forecasting 52

MediaBoom

MARCH 31, 2023

Here are 15 of best luxury travel website designs: Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

Travel 52

Travel Digital Marketing Resorts Marketing 52

Travel Media Group

JANUARY 3, 2024

With hotels and hotel management companies trying to grow their digital marketing efforts and reach more travelers, you will find out how Travel Media Group plans to help them achieve their hotel digital marketing strategy resolutions. Episode Transcript Our podcast is produced as an audio resource.

Digital Marketing 52

Digital Marketing Travel Market Marketing 52

Hotelogix

AUGUST 6, 2024

Utilize data analytics to forecast demand accurately and adjust prices in real-time. Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Targeted marketing campaigns: Run campaigns during off-peak periods to boost occupancy.

Revenue 52

Revenue Management Upsell Target Marketing 52

TravelNet

JUNE 26, 2023

Double down on marketing efforts Property management companies who thrive in a down-turn market tend to double down on marketing. Utilize as many platforms as possible to reach a wider audience. It is especially important that you understand where you stand with KPIs.

Revenue Management 52

Revenue Management Revenue Occupancy Marketing 52

Amadeus Hospitality

DECEMBER 20, 2022

To RevenueStrategy360™ , we added a first of its kind market forecasting model. The algorithm calculates historical actuals, pacing, and forward-looking booking data from Demand360 to produce a highly accurate look at short term hotel demand at the market level.

Shopping 52

Shopping Services Marketing Market 52

SiteMinder

AUGUST 1, 2024

Pricing strategy: Explain your approach to setting room rates , including factors like market competition, seasonality, and value-added services. Revenue projections: Estimate your projected revenue for each revenue stream based on your occupancy forecasts and average revenue per available room (RevPAR).

Business 95

Business Revenue Hotels Occupancy 95

Travel Media Group

MARCH 22, 2023

Rob Mangiarelli : Yeah, a lot to unpack there and I’ll preface it by saying we’ve, demonstrated our inability to forecast but what I, what I would say, let’s start with group, cause you mentioned group. So are you targeting those travelers differently? We’re a very group heavy company. The makeup of our hotels.

Hospitality 98

Hospitality Services Business Digital Marketing 98

Cloudbeds

JUNE 26, 2023

In this model, one technology company provides a core suite of fully integrated applications, which may include a PMS, booking engine, channel manager, revenue management system, payments solution, digital marketing solution , and guest engagement tools.

Operations 52

Operations Revenue Management Revenue Management 52

MediaBoom

NOVEMBER 14, 2023

In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns. With the right numbers, you can determine exactly whether or not the money you invest in your digital marketing strategy is well-spent.

Cost Per Click 52

Cost Per Click Marketing Strategy Real Estate Business 52

MediaBoom

JULY 12, 2023

Here are some types of video content you can use to capture the attention of your target audience : Educational videos on how to buy a house, what to expect at closing, real estate market forecasts in your city, etc. It will also increase your visibility in the digital marketing landscape.

Real Estate 98

Real Estate Sales Business Events 98

Cloudbeds

SEPTEMBER 3, 2024

Extends booking windows Another benefit of enabling your property with BNPL is longer booking windows for your visiting guests, making it easier to forecast future demand and manage room inventory and availability. Affirm offers merchants and hoteliers access to its premium network of over 12.7

Hotels 52

Hotels Travel Revenue Occupancy 52

Travelboom Marketing

JANUARY 31, 2023

Tripadvisor will provide forecasted monthly impressions and monthly clicks data based on your selection. Contact TravelBoom today for a complimentary digital marketing evaluation with customized recommendations on how to reduce reliance on third party bookings. And that’s that. Ready to increase direct bookings?

OTA 52

OTA Cost Per Click Closing Digital Marketing 52

Cloudbeds

MAY 31, 2023

Other helpful features include graphs to visualize rate trends relative to competitors, produce demand forecasts, automated reporting, and the ability to view rates by room type. This will help reduce the number of connected data points, technology silos, and vendor relationships. Additional features.

Shopping 52

Shopping Revenue Management Average Daily Rate Revenue 52

Catala Consulting

NOVEMBER 18, 2023

Hotels used historical data and simple forecasting methods to set room rates, often focusing on short-term gains. This strategy worked well in a stable market, but it lacked the flexibility and depth needed to navigate the complex and dynamic nature of today’s hospitality industry.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

Travel Media Group

DECEMBER 21, 2022

We do this once a year because it’s, we are in an industry and we work in digital marketing, which is constantly evolving in 2020, 2021, 2022. We are here for our TMGs year in review, and as I mentioned at the top of this episode, this is one of my favorite episodes of the year.

Events 52

Events Travel Market Marketing 52

Cloudbeds

MARCH 20, 2023

Revenue management system (RMS) to forecast occupancy and better understand booking patterns and profitability across different demographics. Guest engagement solution to collect information via digital registration cards and surveys, and send personalized communications across target audiences.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

MediaBoom

JUNE 13, 2023

It can give you good drafts but cannot make creative decisions or use analytical thinking to get out of a tight spot if the marketing gig goes wrong. As a result, you must use a combination of the two because, ultimately, humans are the epicenter of the complex field of marketing.

Market 97

Market Marketing Business Sales 97

Hotelogix

AUGUST 27, 2024

  No Marketing Costs: No need for digital marketing or advertising to acquire these guests. Cons: Unpredictable Revenue: Walk-ins are hard to forecast, leading to fluctuating occupancy rates. Walk-ins Pros:  Instant Revenue: Walk-ins generate immediate bookings resulting in increased revenue. 

Global Distribution System 52

Global Distribution System OTA Revenue Cost Per Click 52

gcommerce

MARCH 16, 2023

Leading Indicators *A leading indicator is a measurable set of data that may help to forecast future economic activity. Nothing gets a marketer more juiced than a quality leading indicator (I know…we’re super fun and interesting people). But first, what the heck am I talking about. Here’s a primer.

Digital Marketing 98

Digital Marketing Business Marketing Market 98

Hotel Speak

MARCH 18, 2025

Digital marketing can feel like an elusive game. By weaving data strategies into your digital marketing approach, youll facilitate short-term and long-term success with targeted high-value audiences. Hoteliers are thinking more about growth-oriented strategies, with larger hotel groups considering long-funnel marketing.

Digital Marketing 65

Digital Marketing Marketing Market ROI 65

Catala Consulting

JANUARY 5, 2025

Hotels, resorts, and travel companies must adopt new digital strategies to enhance guest experiences, increase direct bookings, and stay competitive. This article explores 10 key digital marketing trends that will define the future of hospitality in 2025 and help hospitality businesses grow their presence and revenues.

Digital Marketing 52

Digital Marketing Marketing Market Hospitality 52

Hotel Speak

MAY 21, 2025

From financial forecasting and data analytics to marketing strategy and supply chain management, modern hotel managers must master a wide range of business disciplines to deliver both great guest experiences and solid commercial results. Understanding KPIs like RevPAR, GOPPAR, ADR, TRevPAR, and occupancy rate is just the start.

Services 76

Services Business Forecasting Hotels 76

AskSuite

MARCH 26, 2025

Maximizing hotel occupancy during off seasons requires data-driven forecasting, personalized communication, AI-powered solutions, and strategic partnerships. These tools enable hotels to identify market trends, forecast demand more accurately, and customize offers to both returning and new guests.

Occupancy 52

Occupancy Revenue Forecasting Average Daily Rate 52