gcommerce

FEBRUARY 13, 2023

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. Right now, we are in a valley with CPCs at a 22.5% decrease YoY. Remember, #SMYKM.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

MediaBoom

OCTOBER 20, 2023

PPC Management Case Study #2 – VB Events Another successful example is VB Events , an Italian event-planning business that chose Mediaboom’s digital marketing services. Next, gauge the click volume by multiplying your average click-through rate (or your anticipated CTR) by impressions.

Management 90

Management Cost Per Click Hiring Services 90

MediaBoom

SEPTEMBER 5, 2023

These commonalities could be demographics or life events. Some common analytics people consider are cost per click or return on ad spend. Cost per click is a measurement of how much each click costs you on average. Sign up for a free consultation with one of our digital experts.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

Travelboom Marketing

JUNE 10, 2024

The improved decision-making and intuitive campaign adjustments ensure the hotel’s cost-per-click marketing is beneficial and cost-effective. If you want to see all the advances and trends for PPC ads for 2024, catch a recap of Google Ads’ Marketing Live event.

Cost Per Click 52

Cost Per Click Small Business Market Marketing 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Sales Travel 98

MediaBoom

AUGUST 18, 2023

Set a Budget and Bidding Strategy There are different bid types to help you meet your campaign goals: Cost per click (CPC) — set a maximum price for someone clicking on your ad. Cost-per-view (CPV) — you pay each time a user watches your video for at least 30 seconds.

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

Cloudbeds

FEBRUARY 15, 2023

She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel. Direct bookings are considered to be the least costly booking channel, but costs can climb quickly.

OTA 52

OTA Cost Per Click Revenue Market 52