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Target Audience for Luxury Brands – Engaging Elite Consumers

MediaBoom

The target audience for luxury brands can be described as individuals who have a passion for high-end brands, appreciate quality and craftsmanship, and are willing to invest in luxury goods and experiences. These consumers seek out exclusivity, sophistication, and prestige in the products and services they choose to indulge in.

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Review: test driving AirAsia’s Superapp for business and leisure travellers

Hotel Management

Communication, travel, networking, education, e-commerce, news, finance and so much more. This reflects the growth of the company from simply an airline to “an investment holding company (CapitalA) with a portfolio of synergistic travel and lifestyle businesses that leverage data and technology”.

Business 130
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HotelREZ welcomes 86 new hotel members to its global network

eHotelier

These properties reflect the growing appeal of HotelREZ’s all-in-one solution to independent hoteliers looking to compete more effectively in today’s evolving travel landscape.

Hotels 52
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Beyond Traditional Hospitality: The Impact of Consumer Behavior on Hotels

eZee Absolute

As society undergoes profound changes, so does the behaviour of consumers, and this transformation has a significant impact on hotels. In today’s digital age, we all know that travellers are more likely to grab their smartphones and start searching for the perfect hotel online. So, what can you do to go green?

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12 Examples of Luxury Travel Ads for Wealthy Individuals

MediaBoom

With the global luxury travel market poised to rake in $1.48 trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads. What makes a travel ad “luxury? What makes a travel ad “luxury?” Here are some ways it’s been done.

Travel 95
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10 Types of Tourists You Could Attract to Your Hotel

Hotel Speak

The days of generic, one-size-fits-all travel marketing are over. In today’s evolving travel landscape, understanding the diverse needs and preferences of travellers is crucial for hotels to attract and retain loyal guests. billion dollar market is by partnering with local adventure activity providers.

Travel 58
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Win in 2024 with 16 Unique Travel Marketing Strategies

MediaBoom

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.