MediaBoom

APRIL 24, 2023

The aim is to create an emotional connection with consumers that elevates the product beyond a mere mode of transportation, making it an aspirational symbol of status and success. So, excellent marketing strategies manage to not only reach their audience but also successfully find a way to emotionally appeal to them.

Marketing 52

Marketing Market Marketing Strategy Digital Marketing 52

Catala Consulting

DECEMBER 28, 2023

In recent years, the hospitality industry has seen rapid changes in guest expectations, largely driven by technological advancements and changing consumer values. The ability to quickly adapt and respond to market changes can set a hotel apart in a competitive market.

Management 52

Management Revenue Management Revenue Hotels 52

MediaBoom

AUGUST 23, 2023

With an increasing tech perceptive consumer base, having a great medical spa website design is a must, just like in any other industry. Today, most consumers feel more comfortable when they know that they are dealing with real people. Showing the team’s faces helps create a better connection with the consumers.

Services 84

Services Marketing Market Business 84

MediaBoom

MARCH 14, 2023

Identify your target audience Once you’ve done some market research, think about what kind of clients you’d like to work for. Do you want to focus on larger-scale projects or smaller ones? Make sure those in your target market find value in your story. Mediaboom is here to help.

Digital Marketing 94

Digital Marketing Construction Marketing Market 94

Cloudbeds

FEBRUARY 7, 2023

A metric derived from the guest survey question, “On a scale between 0 and 10, how likely are you to recommend us to a friend or colleague?” Guest loyalty and the modern traveler Given the massive memberships and marketing clout of these programs, how can independent hotels compete? Net Promoter Score™ (NPS).

Travel 52

Travel Hotels OTA Services 52

MediaBoom

MAY 27, 2024

If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention. When a consumer receives an email from you, it should feel personal and relevant.

Email Marketing 52

Email Marketing Marketing Market Digital Marketing 52

eZee Absolute

JUNE 27, 2024

Demonstrate the value proposition to guests before scaling up. Moreover, staying aware of evolving regulations is vital to avoid potential legal risks and ensure compliance with data protection and consumer rights laws. Market Understanding and Guest Education: Many of your guests are likely unfamiliar with NFTs.

Hotels 40

Hotels Target Marketing Hospitality Events 40

SiteMinder

OCTOBER 11, 2022

From collating data in one place to automation processes – these are key to ensuring time-consuming activities are completed quickly, boosting overall efficiency. Develop a better rapport with your target market segment. This will boost marketing efforts, allow you to share promotions, and encourage guest feedback.

Hotels 52

Hotels Management Revenue Management Revenue 52

Little Hotelier

JULY 5, 2023

How to start an Airbnb business Starting an Airbnb can definitely be quicker and easier than starting a full scale hotel or B&B business, but there is still significant time and effort involved in getting up and running successfully. Now we have all the context out of the way, it’s time to learn exactly how to start an Airbnb.

Accommodation 52

Accommodation Motels Business Occupancy 52

SiteMinder

OCTOBER 10, 2022

That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. The star rating system is widely recognised by consumers across the globe, and having that kind of accreditation could therefore be seen as a strong marketing tool.

Services 72

Services Hotels Accommodation Motels 72

SiteMinder

JANUARY 8, 2024

Placing yourself on a scale of personal growth is especially important for a hotel manager. This industry heavily relies on consumers having disposable income. Housekeeping management: Rostering housekeeping staff, and ensuring they know when and where to clean, can be a surprisingly tricky and time-consuming job.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. In particular, you should be looking to leverage the native capabilities of mobile and social platforms as a means of communicating with consumers, providing information and facilitating transactions – not just promoting last-minute deals.

Revenue 52

Revenue Hotels OTA Operations 52

MediaBoom

MARCH 14, 2024

A staggering 75% of consumers admit to judging a business’s credibility based on its website design. Video Marketing Video marketing stands out as a highly effective strategy for hotels, offering a vivid and immersive way to showcase their facilities, services, and the unique experiences they provide.

Digital Marketing 68

Digital Marketing Services Marketing Market 68

Hotelier Magazine

MARCH 11, 2024

Even in today’s economic climate, consumers globally are allocating a larger share of wallet to experiences over goods, including 48 per cent of Canadians who are prioritizing travel at the expense of other spending.​ In addition, we’ve been working hard to re-build international visits as well as the critical conventions and events sector.

Tourism 52

Tourism Business Market Marketing 52

SiteMinder

JANUARY 8, 2024

Placing yourself on a scale of personal growth is especially important for a hotel manager. This industry heavily relies on consumers having disposable income. Housekeeping management: Rostering housekeeping staff, and ensuring they know when and where to clean, can be a surprisingly tricky and time-consuming job.

Operations 52

Operations Management OTA Hotels 52

Hotelogix

APRIL 24, 2025

Hotelogix PMS Supports Seamless Loyalty Integration Managing a loyalty program manually is time-consuming and prone to error. Simplifies Targeted Marketing and Upselling Loyalty program data helps you segment your audience effectively—by stay frequency, spend level, preferences, and location.

OTA 52

OTA Upsell Hotels Target Marketing 52

Hotelogix

JANUARY 12, 2025

Instead, start with 3–5 well-chosen OTAs that cater to your target market and region. By listing your property on these region-specific OTAs, you can effectively target local guests who may not typically use global platforms As your hotel gains traction and you understand your audience better, you can expand to more OTAs.

OTA 52

OTA Hotels Travel Management 52