Remove Consumer Remove Scale Remove Target Marketing
article thumbnail

HB Exclusive: Reeco raises $15M for procure-to-pay platform

Hotel Business

The funds will be used for research and development; customer acquisition; scaling sales and marketing efforts; and launching new platform features. In todays competitive market, Reeco is essential. The Series A round was led by Aleph VC, with participation from Net Capital Ventures and Joule Ventures.

article thumbnail

AI has moved into utility mode for hotels

Hotelier Magazine

AI is being used to scale growth and outrank competitors faster and hotels are using AI to automate keyword research and provide analytics. High-quality content creation that ranks well takes time, but ChatGPT can create content at scale and hotels are using this to their advantage. Hospitality marketing is a resource-heavy task.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building customer relevance to grow market share

Boutique Hotel News

Remaining relevant to guests is key, and those that don’t are at risk of losing market share. As Dimitris Manikis, president and managing director EMEA of Wyndham Hotels and Resorts, said recently : “ You have to evolve with a business… consumers two-and-a-half years ago are different from today.”

article thumbnail

13 ways to attract more direct bookings for your hotel

Cloudbeds

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Ensure the booking process is limited to two or three steps and includes a rate checker so consumers can compare prices from your website to increase conversion rates. Mobile usability will maintain the competitiveness of your channel.

OTA 98
article thumbnail

5 Key Steps to Crafting Your Own Successful Luxury Brand

MediaBoom

It’s not just about entering a profitable segment; it’s about excelling in it by consistently providing exceptional value that aligns with the extravagant tastes and demands of luxury consumers. They often invest heavily in marketing, storytelling, and superior design to establish themselves as aspirational symbols.

article thumbnail

Hotel feasibility study: Full guide with examples and costs

SiteMinder

It will give you key details such as risks, development costs, potential revenue, preferred target markets, competitor analysis and more. This is a time consuming process and can often take weeks or months to complete. Are there templates and samples for hotel feasibility studies?

article thumbnail

Hotel Branding – 14 Strategies to Boost Your Brand Identity

MediaBoom

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. The ability to specialize in one field can help you attract more consumers by meeting their unique demands.