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Consumers want more than low prices

Hospitality Today

These MVP brands are growing their share of consumer spending through quality, trust, and service—not just price cuts. consumers exhibit value-seeking behavior, cutting costs and hunting for deals across sectors from travel to grocery. Key takeaways Value-seeking is now mainstream : 4 in 10 U.S. billion annually per grocery chain.

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IRIS and Alliants Partner to Elevate Digital Hospitality Services

Hospitality Tech

For hotel staff, the combined power of IRIS’s intuitive mobile ordering and the Alliants Experience Platform - including its Concierge and Messaging modules - streamlines the management of guest requests, reduces administrative workload, and eliminates time-consuming manual processes. A Demo of VAIA can be viewed here.

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5 OTA Mistakes That Could Be Hurting Your Hotel Revenue (and How to Fix Them)

STAAH

Why it’s a problem: Slow response times signal poor service and can push your listing lower in OTA search results. STAAH’s ReviewMinder AI is free of charge for all subscribers to the service. Use STAAH to assign and control rate visibility by channel , keeping your pricing structure clean and intentional.

OTA 83
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SURVEY: 70% of American Travelers Want to Skip the Front Desk

Hospitality Tech

Among 2,000 American travelers surveyed, 70% say they’d prefer to use a hotel app or self-service kiosk over a traditional front desk. Analysis: What This Means for Hotel IT Roadmaps This data validates a growing imperative: self-service is not a luxury feature—it’s the new baseline. A Demo of VAIA can be viewed here.

Travel 52
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10 Types of Tourists You Could Attract to Your Hotel

Hotel Speak

To earn more bookings from these adrenaline-hungry adventurers, you need to make an intentional effort to communicate the activities available around your hotel, and, ideally, that your team can handle all of their excursion bookings and arrange their itineraries.

Travel 57
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Beyond Vanity Metrics: How Hoteliers Can Measure Social Media Impact

BCV

Consumers are also more discerning, looking for authenticity and relevance rather than mass marketing. For hotels, this means shifting from vanity metrics to data that reflects real interactions, guest intent, and conversions. Identify trends in guest feedback to refine services and marketing.

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10 Digital Marketing Mistakes Hotels Often Make (and How to Fix Them)

STAAH

According to a BrightLocal survey, 87% of consumers read online reviews before making a booking decision. A study by Epsilon found that 80% of consumers are more likely to book with brands that offer personalized experiences. Diversify your marketing efforts to maximize exposure and engagement.