article thumbnail

Consumers want more than low prices

Hospitality Today

These MVP brands are growing their share of consumer spending through quality, trust, and service—not just price cuts. consumers exhibit value-seeking behavior, cutting costs and hunting for deals across sectors from travel to grocery. Key takeaways Value-seeking is now mainstream : 4 in 10 U.S. billion annually per grocery chain.

article thumbnail

Beyond bookings: How OTAs became strategic partners for hotels

Hospitality Today

Hotels must market based on traveler intent, not just their own priorities. Jul 4, 2025 • Hospitality JOIN 34,000+ HOTELIERS Get our Daily Brief in your inbox Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences. weve got you covered.

OTA 45
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 OTA Mistakes That Could Be Hurting Your Hotel Revenue (and How to Fix Them)

STAAH

Use STAAH to assign and control rate visibility by channel , keeping your pricing structure clean and intentional. This allows you to continue offering strategic B2B partnerships — without risking price leakage into consumer-facing platforms.

OTA 81
article thumbnail

10 Types of Tourists You Could Attract to Your Hotel

Hotel Speak

To earn more bookings from these adrenaline-hungry adventurers, you need to make an intentional effort to communicate the activities available around your hotel, and, ideally, that your team can handle all of their excursion bookings and arrange their itineraries.

Travel 57
article thumbnail

Beyond Vanity Metrics: How Hoteliers Can Measure Social Media Impact

BCV

Consumers are also more discerning, looking for authenticity and relevance rather than mass marketing. For hotels, this means shifting from vanity metrics to data that reflects real interactions, guest intent, and conversions. The digital landscape is evolving, and algorithms now prioritize engagement over sheer numbers.

article thumbnail

SURVEY: 70% of American Travelers Want to Skip the Front Desk

Hospitality Tech

VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent.

Travel 52
article thumbnail

10 Digital Marketing Mistakes Hotels Often Make (and How to Fix Them)

STAAH

According to a BrightLocal survey, 87% of consumers read online reviews before making a booking decision. A study by Epsilon found that 80% of consumers are more likely to book with brands that offer personalized experiences. Diversify your marketing efforts to maximize exposure and engagement.