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These MVP brands are growing their share of consumer spending through quality, trust, and serviceânot just price cuts. consumers exhibit value-seeking behavior, cutting costs and hunting for deals across sectors from travel to grocery. Key takeaways Value-seeking is now mainstream : 4 in 10 U.S. billion annually per grocery chain.
Hotels must market based on traveler intent, not just their own priorities. Jul 4, 2025 ⢠Hospitality JOIN 34,000+ HOTELIERS Get our Daily Brief in your inbox Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences. weve got you covered.
Use STAAH to assign and control rate visibility by channel , keeping your pricing structure clean and intentional. This allows you to continue offering strategic B2B partnerships — without risking price leakage into consumer-facing platforms.
To earn more bookings from these adrenaline-hungry adventurers, you need to make an intentional effort to communicate the activities available around your hotel, and, ideally, that your team can handle all of their excursion bookings and arrange their itineraries.
Consumers are also more discerning, looking for authenticity and relevance rather than mass marketing. For hotels, this means shifting from vanity metrics to data that reflects real interactions, guest intent, and conversions. The digital landscape is evolving, and algorithms now prioritize engagement over sheer numbers.
VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent.
According to a BrightLocal survey, 87% of consumers read online reviews before making a booking decision. A study by Epsilon found that 80% of consumers are more likely to book with brands that offer personalized experiences. Diversify your marketing efforts to maximize exposure and engagement.
Those who adapt and guide these tools with strategy and intention will unlock a powerful creative edge in the battle for attentionâand bookings. Boosting direct bookings through visuals: With consumers browsing quickly and visually, fresh and relevant imagery can make or break a booking. Test what worksâand repeat.
Marriott International has launched Marriott Media, signaling a change and a new chapter in how brands engage with consumers across the traveler journey, according to the company. Today’s travelers expect personalization and welcome thoughtful discovery,” said Peggy Roe, EVP/chief customer officer, Marriott International.
For hotel staff, the combined power of IRISâs intuitive mobile ordering and the Alliants Experience Platform - including its Concierge and Messaging modules - streamlines the management of guest requests, reduces administrative workload, and eliminates time-consuming manual processes.
travel consumers, the survey found that nearly 8 in 10 U.S. Americans intent to travel is reaching its highest level in almost four years, eclipsing even the spikes we saw in the immediate post-pandemic surge, said Simon Moriarty, VP, research and analytics, MMGY Travel Intelligence. trips per person. trips per person.
Yet without a robust attribution model, it’s difficult to quantify which touchpoints are actually driving direct bookings and which ones are simply consuming budget. This visibility drives more intentional coaching and faster iteration on sales strategies — especially when supported by tools like the Sales Performance Dashboard.
Yet without a robust attribution model, it’s difficult to quantify which touchpoints are actually driving direct bookings and which ones are simply consuming budget. This visibility drives more intentional coaching and faster iteration on sales strategies — especially when supported by tools like the Sales Performance Dashboard.
on Hotels.com) AI that acts on your behalf: Expedia is shifting from reactive search to proactive agents that understand user intent and can execute complex travel tasks â like rebooking flights or adjusting itineraries â inside a single interface. natural language search) Agentic AI for real-time problem-solving (e.g.
VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent.
VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent.
Developers who succeed in challenging markets are intentional about where they build and what they build. Consumer preferences continue to evolve, and travelers today are seeking more than just a place to sleep. In down markets, those who build often open into a recovery, with the newest and most compelling assets on the market.
Key takeaways High travel intent across age groups: Despite economic headwinds, travel remains a high priority. Even younger adults (18â24), though more constrained by time and finances, show strong intent at 66%. A remarkable 82% of Europeans aged 55+ intend to travel, closely followed by those aged 45â54 (79%) and 35â44 (78%).
AI-powered personalization tools handle tasks that used to consume staff time, such as sorting guest data or sending personalized offers. Google Ads for hyper-targeted campaigns : Hotels utilize Google Ads to target potential guests with tailored search ads, focusing on keywords that align withtravelers’ intent and location.
DMOs that adapt to shifting consumer behavior, invest in forward-looking data insights and meaningful content, and leverage the right technology partners will be best positioned to drive demand and long-term loyalty.
With the introduction of GroupSync Connect, these features can now be embedded directly into other event platforms, removing the need for external tools or time-consuming RFPs. For First Hospitality, the ideal guest experience blends seamless efficiency for the guest with genuine local connection.
With the introduction of GroupSync Connect, these features can now be embedded directly into other event platforms, removing the need for external tools or time-consuming RFPs. For First Hospitality, the ideal guest experience blends seamless efficiency for the guest with genuine local connection.
For hotel marketers, this marks a shift from transactional targeting to influencing high-intent users at the inspiration phase, with dynamic, visual-first content embedded in the search experience. AI reshapes when and how brands reach travelers: Ads are no longer reserved for bottom-funnel, booking-intent searches.
Tasks deemed suitable for AI include repetitive, data-intensive, or time-consuming duties such as summarizing policies, creating schedules, verifying paychecks, and approving time-off requests. This indicates a growing understanding and trust in AIs potential for improving efficiency and productivity.
It is important to us that we meet our ambitions of true net zero carbon, by producing more energy than we consume over an annual period. Our intentions are to meet the 2050 standards when they come out and at this stage we are confident that we will. “As
Brands, will succeed current Chief Executive Officer David Gibbs, who, in March 2025, informed the Board of Directors of his intention to retire in the next year after 37 years with the Company and a successful tenure as CEO. Turner, who currently serves as Chief Financial & Franchise Officer for Yum! Turner has served as Yum!
Whatâs being reclaimed isnât just volume â itâs high-intent reservations that were already in motion, simply interrupted. But it points to a clear trend: todayâs cautious traveler often needs a little extra reassurance to move from intent to action â and small, well-timed nudges are helping hosts recover significant revenue.
Brands, will succeed current Chief Executive Officer David Gibbs, who, in March 2025, informed the Board of Directors of his intention to retire in the next year after 37 years with the Company and a successful tenure as CEO. Turner, who currently serves as Chief Financial & Franchise Officer for Yum! Turner has served as Yum!
Martin: We recognized the increasing consumer focus on health and wellness as an integral part of their living spaces, backed by trends in luxury real estate and wellness spending. What sort of feasibility did you conduct to justify the extra investment and go against the grain of focusing purely on cost efficiencies?
Value: The Hapi team and our solutions create unparalleled value for hoteliers and hospitality technology providers by removing the time-consuming and often frustrating process of integrating divergent systems. This vision closely aligns with my drive for connecting technologies to ensure hoteliers gain the most out of their purchases.
With a small team, it is time-consuming to monitor multiple partners â this leads to failures and problems. Whatâs being reclaimed isnât just volume â itâs high-intent reservations that were already in motion, simply interrupted. So far this year, over 300 bookings have been recovered this way, totalling $1.2
Ryan Embree: And know, the conversations I’ve had, Brian, with these individuals, it’s also, you know, building something from the ground up, founding something, everything is intentional, right? From the logo, brand colors, even the name. So I’m curious, it always, what was the message behind the Aligned hotel management?
This marks a shift from static search to dynamic, intent-driven exploration. Jul 18, 2025 ⢠Hospitality JOIN 34,000+ HOTELIERS Get our Daily Brief in your inbox Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences. weve got you covered.
Whatâs being reclaimed isnât just volume â itâs high-intent reservations that were already in motion, simply interrupted. But it points to a clear trend: todayâs cautious traveler often needs a little extra reassurance to move from intent to action â and small, well-timed nudges are helping hosts recover significant revenue.
Whatâs being reclaimed isnât just volume â itâs high-intent reservations that were already in motion, simply interrupted. But it points to a clear trend: todayâs cautious traveler often needs a little extra reassurance to move from intent to action â and small, well-timed nudges are helping hosts recover significant revenue.
Today, more than 150,000 advertisers â from global CPG leaders and Fortune 500 retailers to local restaurants â use the platform to reach high-intent customers, drive incremental sales, and grow their businesses. âWeâre building the future of local commerce advertising,â said Toby Espinosa, VP of Ads at DoorDash.
Marriott has signed three deals across the UK and Türkiye as well as letters of intent for future Four Points Express hotels in markets such as Poland, Belgium and the UK. The post Marriott launches midscale brand for value-conscious consumers appeared first on Hotel Management.
Bangkok, Thailand – SiteMinder, the world’s leading open hotel commerce platform, has released the 2023 edition of the world’s largest consumer research on accommodation, which reveals that the global intent to travel over the next 12 months is highest among travellers from Asia and Latin America.
Consuming this content can disempower you and infect you with weak ideas and beliefs. Content Worth Consuming. The intention of the content you consume is a large part of how you know whether or not it is useful to you. Content Worth Avoiding. You need a careful diet of content that improves and strengthens your mindset.
Consuming this content can disempower you and infect you with weak ideas and beliefs. Content Worth Consuming. The intention of the content you consume is a large part of how you know whether or not it is useful to you. The post Being Intentional in What You Feed Your Mind appeared first on The Sales Blog.
The highest consumer sentiment we’ve seen in 18 months strongly suggests we’re nearly back to normal. While inflation remains the biggest factor affecting finances, fewer people are cutting back and spending intentions have consistently improved since June 2022.
This is especially true for the future luxury consumers, often referred to as the Millennials and Gen Z, or even more precisely HENRYs (‘High earners, not rich yet’). This younger group of would-be spenders are developing a different approach to the idea of what a luxury brand should entail compared to the older generations of consumers.
Article - Revenge Travel is Here to Stay, Visa Study Reveals - New Visa Global Travel Intentions study showcases consumer's hunger for travel in the post COVID economy, despite rising costs
Cities that focus on intentional tourism and leverage technology will garner long-term investor interest, with foreign capital likely to be the most acquisitive in 2024. As borders reopen, a surge in urban hotel performance is expected, benefiting both performance and liquidity.
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