Q4Launch

OCTOBER 25, 2021

Don’t Forget To Set Seasonally Adjusted Budget Spending the same budget every month is illogical for most large travel advertisers because it disregards consistent consumer booking patterns – which naturally rise and fall depending on season and offerings.

Cost Per Click 52

Cost Per Click Revenue Market Marketing 52

Hotel Speak

JANUARY 25, 2024

Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5% In the travel arena, a metasearch engine pulls in data from lots of other websites to produce its own results for consumer queries. from $0.16

OTA 87

OTA Cost Per Click Hotels Cancellation 87

MediaBoom

AUGUST 18, 2023

How to Run Google Display Ads in 10 Steps Studies have shown a 59% boost in conversions when consumers conduct a search related to a display ad, which speaks to its potential to drive sales. This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue. Want to join their ranks?

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Hotels Travel 98