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Beyond bookings: How OTAs became strategic partners for hotels

Hospitality Today

Hotels must market based on traveler intent, not just their own priorities. Jul 4, 2025 • Hospitality JOIN 34,000+ HOTELIERS Get our Daily Brief in your inbox Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences. weve got you covered.

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5 OTA Mistakes That Could Be Hurting Your Hotel Revenue (and How to Fix Them)

STAAH

How to fix it: Hire a professional photographer. Use STAAH to assign and control rate visibility by channel , keeping your pricing structure clean and intentional. This allows you to continue offering strategic B2B partnerships — without risking price leakage into consumer-facing platforms.

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5 OTA Mistakes That Could Be Hurting Your Hotel Revenue (and How to Fix Them)

STAAH

How to fix it: Hire a professional photographer. Use STAAH to assign and control rate visibility by channel , keeping your pricing structure clean and intentional. This allows you to continue offering strategic B2B partnerships — without risking price leakage into consumer-facing platforms.

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Wellness Residential growth lessons for hotels from THE WELL Founders

eHotelier

Martin: We recognized the increasing consumer focus on health and wellness as an integral part of their living spaces, backed by trends in luxury real estate and wellness spending. What sort of feasibility did you conduct to justify the extra investment and go against the grain of focusing purely on cost efficiencies?

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Purpose-driven leadership: What every leader can learn from the hospitality industry

Hotel Business

The gesture wasn’t grand or scripted, but it was intentional and personal. It shapes how employees are hired, trained and empowered. It’s sustained not by intention alone, but by structured, lived behaviors. New hires didn’t just learn the steps of service. The server greeted him by name and asked how the graduation went.

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DoorDash Acquires Ad Tech Platform,

Hospitality Tech

Today, more than 150,000 advertisers — from global CPG leaders and Fortune 500 retailers to local restaurants — use the platform to reach high-intent customers, drive incremental sales, and grow their businesses. Hiring Assistant uses AI to automate and accelerate every step of the process and recommend best-fit candidates faster.

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Virgin Australia and Qatar Airways investment deal gets Government approval

Hotel Management

This follows the Australian Competition and Consumer Commissions (ACCC) Draft Determination on 18 February indicating its intention to authorise the airlines integrated alliance, with final approval expected in March or April 2025.

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