eZee Absolute

SEPTEMBER 13, 2023

As society undergoes profound changes, so does the behaviour of consumers, and this transformation has a significant impact on hotels. These changes have been influenced by a variety of factors, including advances in technology, socio-cultural shifts, and global events like the pandemic.

Consumer

STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Extend their appeal to smaller, off-peak celebrations such as Valentine’s Day, Mother’s Day, or even localized events.

Sales

Social Hospitality

JULY 5, 2022

Promote your goods/services or announce upcoming events, sales, and discounts to attract current and potential customers. Your reach may also be limited since today’s consumers prefer online versions of their favorite newspapers and magazines. Print handouts are mostly used for sales and event announcements.

Marketing

Intelity

MARCH 2, 2023

Offer Highly Targeted Marketing Opportunities All smartphones possess geolocation services. And while most people use these for GPS functionality or updating social media, did you know you can adapt them for your property to send out targeted promotions and special offers?

Casinos

Hotelier Magazine

FEBRUARY 11, 2025

market accounting for 22 per cent of tourism spending in the province, cross-border travel and trade remain essential to the industrys health. Shifts in immigration policies, tariffs and trade agreements will significantly impact travel patterns, consumer behaviour and operator costs. Lack of targeted marketing in key U.S.

Marketing

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing

STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Extend their appeal to smaller, off-peak celebrations such as Valentine’s Day, Mother’s Day, or even localized events.

Sales

MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. If consumers were looking for a lower-cost deal than booking through Royal Caribbean International, they’d have plenty of options. Here are some ways it’s been done.

Travel

MediaBoom

FEBRUARY 26, 2024

It’s not just about entering a profitable segment; it’s about excelling in it by consistently providing exceptional value that aligns with the extravagant tastes and demands of luxury consumers. They often invest heavily in marketing, storytelling, and superior design to establish themselves as aspirational symbols.

Branding

Hotel Business

MARCH 14, 2024

Social media platforms are also a great two-way communication tool, where the property can interact with consumers before, during, and after their stay. Considering the evolution of social media, how has Valor’s approach to marketing and customer engagement changed over the years, and how has it impacted the guest experience?

Hospitality

SiteMinder

JUNE 12, 2024

This includes offering tailored packages, suggesting room upgrades, promoting in-house dining experiences, and even curating special entertainment events. This data-driven approach allows hoteliers to make informed decisions about pricing, promotions, and packages based on historical data, market trends, and forecasts.

Yield Management

MediaBoom

AUGUST 11, 2023

How much overlap exists between their target audience and yours? You don’t want to repeat the same ad campaign your competitors have, as it will fail to have an impact on your target market. Find Your Target Audience Facebook ads for real estate agents must have a target audience. percent , reports LinkedIn.

Real Estate

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Ensure the booking process is limited to two or three steps and includes a rate checker so consumers can compare prices from your website to increase conversion rates. Mobile usability will maintain the competitiveness of your channel.

OTA

MediaBoom

JUNE 11, 2024

This strategy effectively communicates exclusivity and authenticity, appealing to luxury consumers. By offering sneak peeks or limited previews of upcoming collections, products, or events, brands can ignite curiosity and excitement among their audience. Starting in 2016, her authentic vlogging style captured a significant audience.

Branding

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing

SiteMinder

OCTOBER 10, 2023

Let’s delve into some of the pivotal considerations: Market trends Understanding market trends is crucial for setting prices that are both competitive and profitable. Demand fluctuations – Analyse room demand throughout the year, taking note of peak seasons, local events, and other factors that could drive demand up or down.

Target Marketing

SiteMinder

JULY 13, 2024

It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour. Many businesses where consumers spend money have varying prices based on demand, supply and shifts in costs. This can only be done by measuring and monitoring the demand of your hotel rooms.

Revenue Management

Xotels

AUGUST 15, 2022

Hotel Budgets: Where it All Starts… The basis of the target or budget lies in a detailed demand calendar. Map the events, conferences, expositions, trade fairs, concerts, holidays, vacations, long weekends, etc to the following year. What new online marketing initiatives will we launch next year?

Market

MediaBoom

MARCH 14, 2023

The best way to use video for marketing is to use it as an extension of your other digital marketing strategies. You can also use videos to announce special deals and events. Make sure those in your target market find value in your story. For example, you can use video to introduce new products and services.

Digital Marketing

Catala Consulting

JANUARY 8, 2024

This was the birth of the first RMS, which focused primarily on understanding and predicting consumer behaviour to optimize seat inventory and pricing. RMS began offering insights into customer preferences and behaviour, allowing for more nuanced and targeted marketing strategies.

Revenue Management

MediaBoom

APRIL 24, 2023

The aim is to create an emotional connection with consumers that elevates the product beyond a mere mode of transportation, making it an aspirational symbol of status and success. So, excellent marketing strategies manage to not only reach their audience but also successfully find a way to emotionally appeal to them.

Marketing

MediaBoom

AUGUST 23, 2024

Consumers look at these search engines to make more informed decisions, which is why it is important for you to consider advertising on them. If you want to market to younger consumers, you might consider heading over to Twitter or Instagram. Partner with travel influencers whose audience aligns with your target market.

Resorts

MediaBoom

APRIL 5, 2024

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Why It Matters Statistics reveal that a staggering 88% of online consumers are less likely to return to a site after a bad experience. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy

Xotels

APRIL 3, 2024

Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Revenue management starts by analysing the market and competition.

Revenue Management

SiteMinder

SEPTEMBER 14, 2022

Your blog gives you a lot of freedom and opportunity to cover a number of topics that will be of interest to travellers and guests including local area guides, listicles of best things to do, see, or eat, write-ups of local events or attractions, how to’s, guest blogs from professional travel writers, and more. Stay consistent.

Marketing

Hotelier Magazine

MARCH 11, 2024

Even in today’s economic climate, consumers globally are allocating a larger share of wallet to experiences over goods, including 48 per cent of Canadians who are prioritizing travel at the expense of other spending.​ While business events are slower to recover, we know that people and businesses are looking for [an] in-person connection.

Tourism

SiteMinder

JANUARY 8, 2024

The entertainment businesses can include attractions of special interest such as zoos and museums, or spectator events such as theatre performances or sports games. This industry heavily relies on consumers having disposable income. It’s important to make sure your packages offer a unique experience.

Operations

eZee Absolute

JULY 3, 2024

With Web3 marketing, they could receive a special digital pass that offers perks like early check-in, room upgrades, or exclusive event access. For hotels, this means access to more accurate and willingly shared data, which can be used to create highly targeted marketing campaigns.

Marketing

MediaBoom

MARCH 14, 2024

A staggering 75% of consumers admit to judging a business’s credibility based on its website design. It’s important to stay current on the latest industry trends , including what’s happening in your local market. This can be done as well as national and global events that affect travel demand.

Digital Marketing

SiteMinder

JANUARY 8, 2024

The entertainment businesses can include attractions of special interest such as zoos and museums, or spectator events such as theatre performances or sports games. This industry heavily relies on consumers having disposable income. It’s important to make sure your packages offer a unique experience.

Operations

eZee Absolute

JUNE 27, 2024

NFTs can represent exclusive memberships offering perks like priority access, room upgrades, or invitations to special events. NFTs can be used as tickets to special events, such as private concerts, culinary experiences, or art exhibitions in the hotel. In simple words, NFTs are hotel loyalty programs but with a twist.

Hotels

Xotels

JUNE 2, 2023

While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient. Unfortunately over the last years, consumers have developed a behavior they don’t even consider booking on a hotel’s website. Hotel Re-Marketing to Drive Conversion 6.

Marketing Strategy

MediaBoom

MARCH 6, 2024

Simply put, consumers do this as they assume that standard and competent businesses must have a website. Engage in Community Outreach and Education Community engagement is a powerful tool for expanding your cosmetic clinic’s reach and establishing trust within your target market. They want to be sure of your quality.

Marketing

Inn Quest

AUGUST 15, 2023

Understanding the Hotel Channel Management Landscape Managing hotel bookings and distribution across multiple online travel agencies (OTAs) and booking platforms is becoming an increasingly complex and time-consuming task for hoteliers. It enables targeted marketing initiatives and individualized visitor experiences.

Management

MediaBoom

SEPTEMBER 21, 2023

Content Marketing When your brand delivers high-quality and valuable content, it establishes trust with consumers. Consequently, your business can assume an authoritative position in the market, becoming the preferred choice for customers when they need to make decisions. Schedule Your Free Consultation 2.

Digital Marketing

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. Host events and functions Similar to the last point, if you have the space to host special events you should do so. While it may be tempting to get unique and custom designs done, the costs could outweigh the benefits.

Revenue

SiteMinder

OCTOBER 27, 2022

The best way to make your hotel will depend on your specific location, target market, brand, and resources. Rotate your menu often to align with seasonality, events, or special occasions. Here are some ideas for different areas of your business on how to innovate. Guest experience ideas.

Hotels