Remove Consumer Remove Digital Marketing Remove Sales
article thumbnail

Why are reviews and ratings important for hotel metasearch?

gcommerce

Here's why they matter: The bottom of the sales funnel Metasearch is positioned at the bottom of the sales funnel, meaning it’s often the final step before a guest makes a booking. At the bottom of the sales funnel, metasearch platforms are where guests make their final booking decisions.

article thumbnail

How secondary OTAs are disrupting hotel rate strategy

Hospitality Today

These lesser-known platforms—often fed by wholesalers or affiliate networks—are increasingly undercutting hotels’ direct rates, eroding price parity and digital marketing effectiveness. For independent and boutique hotels without big-brand muscle, the problem is particularly acute. weve got you covered.

OTA
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GenAI is rewriting the travel marketing playbook

Hospitality Today

Hospitality.today™ Topics Subscribe Topics › Hospitality › Sales & Marketing GenAI is rewriting the travel marketing playbook From search disruption to personalized targeting—how travel marketers can adapt and thrive in the age of AI-powered discovery Jul 16, 2025 GenAI is transforming how travelers plan and book trips.

article thumbnail

Westgate Resorts updates executive team

Hotel Business

Jared Saft , an 18-year veteran of Westgate, has been promoted to chief business & strategy officer and will continue to lead marketing, hotel sales, product development and owner services, while also overseeing the company’s long-term growth strategy.

article thumbnail

Google’s DMA search fix may boost Booking.com—not hotels

Hospitality Today

Jul 8, 2025 • Hospitality Sabre completes Hospitality Solutions sale - Backed by private equity and guided by new leadership and a major hotel operator, Hospitality Solutions embarks on a focused, independent path for growth. weve got you covered.

article thumbnail

160 – Suite Spot Road Trip: SpringHill Suites Jacksonville Beach Oceanfront

Travel Media Group

In this episode the Suite Spot takes a drive to SpringHill Suites Jacksonville Beach Oceanfront to meet with Area General Manager, Alex Reitter, and Area Director of Marketing & Sales, Samantha Pritchard. So then I left the CVB and went out as a director of sales. Alex Reitter: We’re happy to have you.

article thumbnail

172 – TMG Hospitality Trailblazers: Bryan Tubaugh

Travel Media Group

Sales Reporting Systems analyst. So I got to learn the reporting side, the sales side. And then I had a director of sales and marketing at that point. Say, the day you turn 21, I wanna take a chance on you in sales. And she put me in as a sales manager at a little Four Points in Tucson. And I was in sales.