Hospitality Today

JULY 15, 2025

Hospitality.today™ Topics Subscribe Topics › Hospitality › Products & Services What’s behind the rise in hotel guest satisfaction From smart TVs to better beds, targeted investments are turning higher rates into higher perceived value across all hotel segments Jul 16, 2025 In 2024, U.S. According to the 2025 J.D.

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Average Daily Rate OTA Digital Marketing Hotels 45

Little Hotelier

JULY 15, 2025

Rate parity, or price parity, is a contractual agreement between a hotel or B&B and its distribution agents that its room rates will remain the same across all booking channels — including the property’s own website. Learn more What is rate parity in the hotel industry? Why is hotel rate parity important?

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OTA Hotels Revenue Management 52

eHotelier

MAY 5, 2025

Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are catching their breath, a new revolution is well underway.

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Marketing Market Hotel Marketing Digital Marketing 78

Hotel News Resource

APRIL 15, 2025

Marcus Sheridan of iMPACT discusses the significant shift in digital marketing strategies due to the advent of zero&click searches and the rise of AI, where consumers get immediate answers without clicking on websites.

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Hospitality Today

JULY 15, 2025

Few winners in AI results: Just 20 sites dominate AI search for flights; Marriott is the only hotel brand in the top 20. Invest in awareness marketing: Travelers still view 185+ pages before booking—CTV, video, and native ads help stay visible. weve got you covered.

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Marketing Market Travel OTA 40

Hotelogix

FEBRUARY 13, 2025

Competing with large hotel chains can feel overwhelming. They have big budgets and entire teams dedicated to marketing, making it tough to stand out. Guests appreciate the personal attention and unique experience you can provide—things larger hotels often struggle to deliver. Many small hotel owners feel the same.

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Online Marketing Marketing Market Hotels 52

gcommerce

MARCH 14, 2025

Data is a pivotal point in digital marketing. For a digital marketing agency like ours specializing in luxury hotels and resorts, data holds the key to success. In this blog post, we'll explore these data categories and their significance in your marketing strategy. What is first-party data?

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Hotel Business

JANUARY 8, 2025

Jared Saft , an 18-year veteran of Westgate, has been promoted to chief business & strategy officer and will continue to lead marketing, hotel sales, product development and owner services, while also overseeing the company’s long-term growth strategy.

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Travel Media Group

JUNE 13, 2025

Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. Uh, like I said, it was just an incredible couple days up in New York and really gave some perspective on how hotels are performing almost at the midway point of 2025, and what we have to look forward to. Hello everyone.

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Hospitality Today

JULY 7, 2025

The solution, while technically fulfilling DMA requirements, may shift the balance—favoring aggregator platforms instead of empowering direct sellers like independent hotels. However, aggregators such as Booking.com dominate the supplier box—boosting their exposure over direct hotel links. weve got you covered.

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Travel Media Group

APRIL 30, 2025

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. The hotel wins both with that intrinsic value, but also sometimes financially too, right? Our core offering, the eco rating program, assesses and certifies hotel properties operational processes and practices.

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Travel Media Group

MARCH 12, 2025

Alex and Samantha give viewers an inside look at the propertys signature restaurant, The Sand Bar, and why this hotel needs to be the next destination on all traveler lists. Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. I’m your host, Ryan Embree.

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Travel Media Group

JULY 2, 2025

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. It was an exterior corridor hotel. Oh boy, you talk about starwoods, hotels and reports at that time. And then I had a director of sales and marketing at that point. Tune in now. Hello everyone.

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Hospitality Digital Marketing Market Marketing 52

Catala Consulting

NOVEMBER 3, 2024

From boutique hotels to large resort chains, businesses are up against shifting market demands, changing guest expectations, and technological advancements. For those aiming to stay ahead, navigating these complexities alone can be challenging and time-consuming. This is where industry consultants and coaches come into play.

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Hiring Hospitality Operations Services 52

Hospitality Today

JUNE 24, 2025

Key takeaways Google Hotels erodes in EU market share : DMA-driven changes and AI Overviews have eroded Google’s dominance—at least marginally—opening opportunities for OTAs to recapture traffic. Jun 25, 2025 • Hospitality U.S. weve got you covered.

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OTA Occupancy Digital Marketing Market Share 40

Hotel Management

FEBRUARY 28, 2025

Over 650 delegates gathered at Pan Pacific Singapore this week for the return of the Asia Hotel Industry Conference and Exhibition (AHICE) South East Asia. AHICE South East Asia drew support from over 60 sponsors in 2025, including Agilysys, Hilton, IHG, Marriott International, Pan Pacific Hotels Group and Travel + Leisure Co.

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Events Resorts Hospitality Branding 130

gcommerce

DECEMBER 11, 2024

As we enter 2025, the digital marketing landscape continues to evolve at a breakneck pace, driven by technological advancements and shifting consumer behaviors. Our eBook, 2025 Digital Marketing Trends and Predictions , is designed to equip you with the insights and strategies you need to stay ahead of the curve.

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Guest Centric

APRIL 12, 2024

Reading Time: 5 minutes Hotel digital marketing strategies are crucial to grow direct bookings reduce dependency on intermediaries. The post 5 Hotel Digital Marketing Strategies to Boost Direct Bookings appeared first on GuestCentric. Recent studies indicate that a significant majority of travelers.

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Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media.

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Digital Marketing Marketing Market Marketing Strategy 98

gcommerce

OCTOBER 7, 2024

The role of hotel metasearch in travel marketing For hotels and resorts, appearing on metasearch booking engines is more than just being present; it's about maximizing visibility.Dive into hotel metasearch and the crucial role it plays in travel marketing for your hotel. Find our update here. Read more here.

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Hotel Business

JUNE 22, 2023

Lomanno, and Dave Roberts The hotel industry faces disruption from dominant tech companies in the digital marketplace. Coupled with limited access to labor, rising costs, and changing consumer behavior, hoteliers must adapt to new demand profiles with fewer staff to improve profitability and grow asset value.

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Hotel Speak

SEPTEMBER 4, 2024

What is the Digital Markets Act (DMA)? The Digital Markets Act was introduced in 2022 in the European Union as set rules for those called ‘gatekeepers’ in the digital world. Data Sharing: They will need to allow hotels to access the data that they generate in their use of Booking.com.

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Digital Marketing Consumer Marketing Market 59

MediaBoom

FEBRUARY 23, 2024

These consumers seek out exclusivity, sophistication, and prestige in the products and services they choose to indulge in. This article will discuss the characteristics and preferences of this unique market segment. Key Takeaways: Highlighting luxury consumer preferences for exclusivity and personalization.

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Consumer Branding Market Research Marketing 98

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. However, modern travelers prioritize the experience they’ll have when booking a hotel.

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Digital Marketing Services Marketing Market 85

Social Tables

MARCH 14, 2024

As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever. Discover why digital marketing for events matters In this post, we’re exploring the ins and outs of digital marketing and its role in the modern events industry.

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Digital Marketing Events Marketing Market 78

gcommerce

APRIL 5, 2023

Now let's discuss the differences between the two areas of digital marketing. This process takes time, and even after all of that, it can still be hard to see results since there are so many outside factors to take into account, such as competition, property changes, consumer reviews, and more. This is because ads are instant.

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Digital Marketing Marketing Market Intent 98

SiteMinder

OCTOBER 16, 2024

What is the Digital Markets Act? The Digital Markets Act (DMA) is a regulation within the European Union (EU) that aims to make digital markets fairer and more competitive. In this blog we’ll give a full overview of the Digital Markets Act and how it might impact your hotel business.

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Digital Marketing Marketing Market OTA 52

Hotel Management

AUGUST 7, 2023

Ovolo Hotels restructures marketing operations Ovolo Hotels has announced a new marketing and communications structure that will see a number of leadership changes across the region. As previously reported by HM , Alexander Barnett has been appointed Marketing Communications Director for Australia.

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Up Hotel

JULY 5, 2023

The hospitality industry is a highly competitive market, with hotels fighting to attract guests and expand their customer base. Optimising your hotel digital marketing plays a vital role in gaining visibility and driving more customers to your website and, most importantly, completing a booking.

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Digital Marketing Services Marketing Market 52

Hotel Business

FEBRUARY 22, 2024

‘s AI Marketing Transformation Index, Part IV, 52% of U.S. digital marketing professionals list privacy as their top concern regarding the adoption of artificial intelligence (AI) for hotels. Privacy concerns often stem from how companies collect, store, and use consumer data for marketing purposes,” said Ho.

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Digital Marketing Consumer Marketing Strategy Marketing 121

eHotelier

APRIL 22, 2025

Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are catching their breath, a new revolution is well underway.

Marketing 71

Marketing Market Hotel Marketing Digital Marketing 71

gcommerce

MARCH 20, 2023

In my last article , I made what I hope is a compelling argument that we are entering a period of profound change in consumer behavior thanks to the emergence of GenZ and the degradation of third-party data. They’ll continue their marketing behaviors unchanged while wondering why they’re getting their butts kicked all of a sudden.

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Digital Marketing Marketing Market Business 66

MediaBoom

SEPTEMBER 28, 2023

In today’s digital marketing landscape, capturing and converting current and potential customers takes more than just a visually appealing website. Your entire digital presence must also be optimized to deliver the great user experience consumers today have come to know and expect. The key to accomplishing that?

Digital Marketing 52

Digital Marketing Marketing Market Marketing Strategy 52

Bookassist

MAY 15, 2024

Booking.com is now a gatekeeper In a significant development for the hotel industry and online booking landscape, this week the European Commission has officially designated Booking.com as a gatekeeper under the Digital Markets Act (DMA).

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Digital Marketing Consumer Marketing Market 106

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Focus on local SEO to attract nearby travelers.

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Digital Marketing Accommodation Marketing Market 52

gcommerce

JANUARY 7, 2025

The Path to Profitability in 2025: A Hotel Marketer's Guide In today's dynamic hospitality landscape, understanding consumer behavior is crucial for hotel marketers to thrive. The response from hotels has been tragically tepid. Check out our handpicked articles to help you kick off 2025 on the right note!

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OTA Digital Marketing Hotel Marketing Marketing 105

gcommerce

APRIL 16, 2024

We frequently get asked what are the most popular hotel offers. It doesn’t matter if you’re a 5-star luxury resort or a smaller 2-star boutique hotel; these offer types drive bookings. If your hotel has multiple entities or amenities on site, craft a package that entices the guests to enjoy them.

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