MediaBoom

APRIL 18, 2024

Luxury brands are catering to this trend by offering exclusive travel packages to exotic destinations, access to private events like fashion shows or art exhibits, and bespoke workshops where you can learn a new skill from a master artisan. That’s why one of the key luxury trends to watch in luxury travel is eco-conscious travel.

Consumer 93

Consumer Branding Shopping Retail 93

Social Tables

APRIL 22, 2021

This concept shapes everything from the type of music performed to the audience, venue, other event activities, and style of event decor and merchandise. If you can, speak to a few members of your target audience to double-check that the concept you’ve come up with is as exciting and engaging as you want it to be. Find the talent.

Events 200

Events Sales Services Revenue 200

Cloudbeds

MAY 8, 2023

You’ve spent countless hours creating a space where travelers can come and relax and escape the realities of their everyday life. Cloudbeds’ 2023 State of Independent Lodging Report found that the ways that people find travel inspiration are changing, and younger generations are leading the charge. Increase user engagement.

Branding 119

Branding Hotels Travel Shopping 119

Hotel Speak

JANUARY 11, 2024

It is important to develop a brand narrative that not only communicates these attributes but also captivates a wide audience by skilfully integrating them into the brand’s fabric.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

MediaBoom

FEBRUARY 28, 2024

This design approach goes beyond aesthetics, emphasizing the seamless integration of form and function to engage and captivate the discerning tastes of luxury audiences. Luxury Travel Websites Design : Immerse yourself in all those designs that set the gold standard for luxury travel online experiences. Very clever!

Branding 70

Branding Real Estate Shopping Digital Marketing 70

MediaBoom

MAY 9, 2023

million Instagram Profile: Link Category: Fashion/Luxury/Equestrian Best Deals: Shop Now 2. million Instagram Profile: Link Category: Fashion/Luxury Best Deals: Shop Now 3. million Instagram Profile: Link Category: Fashion/Luxury Best Deals: Shop Now 4. Brand Country: France Age of Foundation: 1837 Annual Revenue: $12.4

Branding 127

Branding Shopping Retail Digital Marketing 127

Hotelogix

OCTOBER 19, 2023

That's why segmenting guests into various categories is an instrumental approach to understanding them better. Focused marketing plan- Without a guest persona a hotelier would fail to understand the audience he is attempting to attract. Hotels welcome a multitude of guests every season. Not every guest is the same.

Marketing Strategy 52

Marketing Strategy Hotels Market Marketing 52

STAAH

SEPTEMBER 13, 2022

Start by entering what topic you would like to search for – travel, hotels or maybe something more specific to your guests such as spa, luxury, backpacking. Or if you’re looking for trending topics in a category, search by topic. As you can see in the example above, searches for travel requirements are trending.

Hotel Marketing 73

Hotel Marketing Market Marketing Market Share 73

BCV

OCTOBER 12, 2021

It’s wise to utilize these three networks to form the backbone of a social media strategy in order to tap into their ability to target a large volume of users and drive reach across massive global audiences. Pinterest’s niche audience sets and visual planning nature create a perfect fit for travel content.

Branding 52

Branding Consumer Market Marketing 52

MediaBoom

JUNE 27, 2023

By leveraging digital platforms, utilizing engaging storytelling, creating personalized experiences, and employing innovative promotional techniques, your hotel can set itself apart, captivating both the hearts and bookings of discerning travelers in a memorable way.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

Little Hotelier

AUGUST 7, 2023

Hopper is an app designed to help travellers find the best flight and accommodation deals. Established by two former Expedia Group executives, Hopper more or less functions as a metasearch engine , collating travel deals from across the internet and serving them up to users. What is Hopper? But how does hopper work for hotels?

OTA 52

OTA Hotels Travel Accommodation 52

MediaBoom

FEBRUARY 26, 2024

Gain insights into how luxury travel agencies utilize words to create an ambiance of sophistication, exclusivity, and opulence. Leverage this expertise to your benefit: Collaborate with skilled SEO copywriters who specialize in crafting a brand narrative that paints a vivid, compelling mental picture of your product for your audience.

Branding 82

Branding Market Marketing Digital Marketing 82

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. And it all starts with hotel market segmentation.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

STAAH

OCTOBER 3, 2023

Such integrations are in addition to other key APIs such as product or property API to quickly change room categories, products etc., This integration is invaluable for hotels given the prominence of Booking.com as an online channel, making updates to it seamless and instant.

Accommodation 80

Accommodation Management Global Distribution System OTA 80

SiteMinder

JULY 24, 2023

Whether they’re travelling for business or leisure, seeking luxury or travelling on a budget, each guest represents a unique opportunity to deliver tailored services and experiences. Business travellers Business travellers are individuals who journey across cities, countries, and continents for professional reasons.

Hotels 97

Hotels Travel Services Dining 97

BCV

MARCH 15, 2022

64th Annual HSMAI Adrian Awards Announced In a year of masks, swabs, and wipes for travelers, there were also tremendous challenges for marketers in the hospitality category. After making their selections, the advertisement recommends an itinerary that best aligns with the type of traveler the user is.

Cost Per Click 52

Cost Per Click Digital Marketing Travel Market 52

BCV

JANUARY 31, 2022

Paid Social Media + Organic Content It’s an exciting time in the paid media world, especially when buying media for the luxury hospitality category. They gathered details about audiences, behavior and content consumption. Brands competing for travel dollars must buy the chance to engage in meaningful ways once reserved for organic.

Hospitality 52

Hospitality Consumer Branding Travel 52

Social Tables

JUNE 29, 2023

Provide a budget outline that breaks the total down into specific categories like venue costs, presentation tech, F&B, entertainment, decorations, and security. Research audience demographics to help determine which platform your target audience is most likely to interact with. Want to test out event diagramming for free?

Events 78

Events Hiring Market Marketing 78

STAAH

NOVEMBER 29, 2022

Since the sales department typically provides a big chunk of room night production, and their booking window skews longer than transient guests (for the most part), nailing down estimates for corporate business (business travelers) and groups is a good place to start your financial plan. Get a handle on daily demand. Nothing is assumed.

Revenue 65

Revenue Management Hotels OTA 65

Little Hotelier

NOVEMBER 8, 2023

Travellers are a diverse bunch. Target market Hotels can be grouped by the sort of guest they target, such as families, business travellers, backpackers, couples, luxury travellers or military. Business hotel: Accommodation for corporate travellers, offering business amenities and focusing on shorter-term stays.

Motels 52

Motels Accommodation Hotels Services 52

SiteMinder

OCTOBER 20, 2022

In its early days around 2007, Airbnb appeared to be positioned in a niche for budget-conscious travellers, who did not mind sharing their accommodation with their hosts. Say hello to digital nomads or travellers who also work. Table of contents. What are the benefits of listing your hotel on Airbnb? HomeAway and Vrbo.

Average Length of Stay 52

Average Length of Stay Hotels Accommodation Management 52

Q4Launch

OCTOBER 25, 2021

Get Targeted With Your Audiences ‘Audiences’ in google ads are subsets of the population searching your keywords. These can be simple demographics like age, gender, income, marital status, and kids in the household; they can also be broader categories like Luxury Travelers, Skiing Enthusiasts, or Beachbound Families.

Cost Per Click 52

Cost Per Click Revenue Market Marketing 52

AskSuite

MARCH 11, 2024

Let’s imagine travelers trying to decide where to stay on their next trip. Where they’re staying is an important factor that impacts the entire travel experience , so they can’t afford to make a bad choice. They want to start dreaming about traveling. Keep in mind that the consumers’ expectations of service are changing.

Services 98

Services Hotels Travel Revenue 98

Social Tables

SEPTEMBER 25, 2017

For hotels and the tourism industry, you know that there are some visitors from countries that like to travel to your region more often than others. Go beyond the basic level of interests like “Travel” or “Luxury” and try to get down into the nitty-gritty details. Custom Audiences. Value Proposition.

Tourism 60

Tourism Travel Market Marketing 60

Hotel Speak

AUGUST 9, 2023

Its pricing strategies are meticulously guided by data, enabling strategic decisions that resonate with target audiences. Segmented Excellence: The practice enables hotels to curate pricing strategies for distinct guest categories, such as business travellers, leisure tourists, and group visitors.

Revenue Management 52

Revenue Management Revenue Management Upsell 52

MediaBoom

OCTOBER 4, 2023

Content marketing is the process of creating and presenting attractive information about your business to your target audience without marketing products directly to them for the purposes of engagement. This information can be visual, like video content, or written, like blogs. The final result was a 400% increase in traffic to the website.

Market 87

Market Marketing Marketing Strategy Email Marketing 87

MediaBoom

JUNE 15, 2023

Furthermore, location-based advertising can showcase ads that align with a user’s location, even when they travel to a different country. How to Run Location-Based Advertising Identify your target audience and identify the areas they will visit frequently. How Many Types of Location Based Advertising Exist?

Shopping 87

Shopping Consumer Retail Business 87

eZee Absolute

DECEMBER 17, 2023

Up to 90% of travellers will use online resources to research a hotel or destination before booking. Once travellers find the information they need, they should have the convenience of completing everything in one central location. You could lose traffic if using the site becomes a hassle for audiences. Do check it out.

Hotels 52

Hotels Travel Management Market 52

Hotelogix

NOVEMBER 13, 2023

To be noted here, your forecast would also depend on the increase or decrease in travelers coming to your locality or an increase or decrease in your competitors in your segment. #3 When we talk about competition, consider hotels that come in your segment and star category.

Revenue 52

Revenue Occupancy Forecasting Minimum Length of Stay 52

Xotels

JUNE 2, 2023

Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond. Making reservations at hotels via online travel agencies has become insanely popular nowadays. Provide the travel planner with engaging and informative content!

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

SiteMinder

OCTOBER 10, 2023

Segment market Market segmentation involves categorising your target audience based on various criteria like demographics, booking channels, or purpose of visit. In your forecast report, this may include local and global economic conditions, local events, competitor activities, and emerging travel trends. Market segments. Booking pace.

Forecasting 52

Forecasting Revenue Average Daily Rate Occupancy 52

BCV

MARCH 22, 2023

The broad categories such as profile, admins, etc. Areas to improve upon for engagement Ways to grow your following Opportunities to use new social platform features Audit Categories Social Profile Presence Your presence refers to the visibility of your brand and reflects your hotel’s digital footprint.

Hotel Marketing 40

Hotel Marketing Market Marketing Real Estate 40

Social Tables

DECEMBER 16, 2021

From establishing the event’s theme and marketing objectives to discussing travel options, major event details should be clearly established first. . Engaged audiences = better events. A Rutgers University study found that there are two primary categories that social media users can be separated into: “Informers” and “meformers.”

Events 78

Events Market Marketing Online Marketing 78

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers. Alternate operations in hospitality often rely on the success of the travel and tourism sector.

Operations 59

Operations Management OTA Hotels 59

Xotels

JUNE 16, 2021

With smart positioning, they’re able to get their hands on a slice of the demand pie from different audiences. They have converted two monumental churches into the perfect place for travellers to gather. The perfect fit for the affluent traveller looking for a high-end romantic getaway to the city of romance. .

Hotels 52

Hotels Services Travel Market 52

Travel Media Group

MARCH 1, 2023

This episode details how hoteliers can use the OneView platform to easily create Instagram Reels and upload them directly to their social media sites with just one click for their followers to interact, engage with, and reach new travelers. So the things that are produced are seen, and it’s not just seen by your audience.

Hotels 52

Hotels Travel Market Marketing 52

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers. Alternate operations in hospitality often rely on the success of the travel and tourism sector.

Operations 52

Operations Management OTA Hotels 52