Travel Boom Spurs Record Marketing Spending by OTAs in Q1
Hotel Speak
MAY 30, 2024
The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 Nonetheless, the OTAs are betting big and appear to remain hopeful for a bumper 2024.
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