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Hotels can effectively grow revenue today through applying revenue management strategies to the practice of upselling. By analysing guest data, using dynamic pricing strategies, leveraging pricing psychology, personalizing offers, and providing staff with the right tools and training, hotels can improve overall business performance.
To strengthen margins, hotels should look to successful upselling models. By adopting a proactive upselling culture, hotels can bridge this gap, engage guests more effectively, and unlock a powerful incremental revenue stream. The result is untapped revenue and a missed opportunity to enhance the guest experience.
What is hotel upselling? Hotel upselling is the practice of encouraging guests to purchase additional services or upgrades during their stay, beyond their initial booking. In this blog, you’ll learn all the tips you need to make upselling a success at your business. Table of contents Why is hotel upselling important?
Upsells are a simple, straightforward way to drive more revenue, increase engagement, and build customer loyalty. Implementing the right upsell strategy can improve the guest experience and your bottom line.
An effective strategy that can help is to upsell additional services or products relevant to customers. Therefore, upselling in hotels is not only influential but cost-efficient as well. What is Upselling? Upselling is a sales strategy that offers consumers additional services or add-ons to increase revenue.
This collaboration enables hotels using Infor HMS to drive incremental revenue and elevate guest personalization by seamlessly integrating Plusgradeâs proven upsell technology into the core guest journey. Hotels face growing pressure to do more with lessâdelivering tailored guest experiences while improving margins.
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. DI can also be more proactive and suggest upsells tailored to guest profiles and booking patterns.
Include add-ons and upsells on your property’s website to increase revenue and allow guests to customize their stay with you. Research shows that chatbots can increase booking conversion rates for hotels by up to 30% and lead to a 55% increase in upselling opportunities for hotels. Watch the full session from Passport 2024.
Just like in retail, every interaction is a chance to upsell, cross-sell, and reinforce brand loyalty, Kalan said. Dr. Ashan Ponnusamy brought strategic precision to the program, unpacking two critical drivers of accelerated business growth: human capital and execution velocity.
24/7 Availability Without Overloading Reservation Teams Travelers don’t operate on business hours, but your reservation team might. This removes the pressure from reservation teams, allowing them to focus on high-value tasks such as upselling, group bookings, and complex guest requests.
Substantial opportunities exist to upsell and cross-sell to capture more total revenue from this growing segment. A significant customer cohort that has yet to be fully embraced at both operational and marketing levels are guests with disabilities.
This is what hotel business intelligence software accomplishes. This guide will explore how hotel business intelligence operates, why it matters, and how it can boost your hotel management. Understanding Hotel Business Intelligence Hotels create vast amounts of data. Hotel business intelligence steps in to address this question.
Whether they’re traveling for business or leisure, they crave convenience, personalization and real-time engagement. Get that right, and the business benefits—like loyalty, upsells and stronger reviews—will follow. What’s the biggest shift you’ve seen in guest expectations over the years? The short answer?
Daily deals, upselling, promos and a number of other in-built capabilities allow Chokhi Dhani revenue managers to drive demand based dynamic pricing decisions. Thanks to STAAH, the group now also saves precious time which can be invested into nurturing business relationships and offering the best possible experience to customers.
For example, targeting people looking for a local getaway during shoulder seasons or offering special deals to business travelers for repeat bookings. Things like upselling, cross-selling ancillary services, and promoting on-site spend at restaurants, spas etc., These partnerships also have the added benefit of marketing your business.
7) Drive More Revenue with Upsell Tools Why stop at the room? Integration with upsell tools allows you to offer guests added services like late check-outs, room upgrades, spa packages, or dining experiences at the right time, and through the right channel.
With this seamless and end-to-end integration, Hotelogix aims to help hotels efficiently upsell and increase direct bookings for more revenue. It will, in turn, help hotels identify the guests’ spending patterns and present them with upselling opportunities.
Forced modifiers are just one way upselling in hotels can be maximized During a busy time of the year, like the start of the holiday season which we are quickly approaching, hotels are continually looking for strategies to drive non-room revenue. Train Staff Regularly Staff training is critical to the success of upselling in hotels.
With offerings tailored for both leisure and business travellers including well-appointed rooms, conference facilities, swimming pools and authentic culinary experiencesSentrim is more than a hotel group. Its a gateway to memorable adventures across Kenya. Thats where STAAH came in.
Imagine wedding guests seeing a personalized welcome message from the happy couple or business attendees accessing the days agenda with ease. Upsell groups by offering live streaming of keynotes, ceremonies or special presentations directly to in-room TVs within the specific group room block.
Digitalizing the journey: Mobile keys, on-the-go check-in, and seamless check-out “ At Salto, we believe access to technology should be so convenient that guests actually enjoy using it,” said Nora Urquiza, Hospitality Solutions Business Lead at Salto Systems. “
Business travelers bring their own set of priorities, favoring access to a business center (20%), flexible room rental options such as early check-in or short-stay bookings (19%), and loyalty programs (13%). For hotels and travel providers, understanding these factors is essential to presenting the right offer at the right time.
Technologies such as food delivery, ghost kitchen setups, and automated communications helped scores of restaurants remain business-worthy through the toughest times in recent history. And this seems to be just the beginning of a new era in the way food business owners operate. The Importance of Technology in Food Businesses.
To analyze revenue and costs effectively through the guest journey, you need Business Intelligence (BI) tools that empower hotel commercial teams and management by providing real-time data analytics, actionable insights, and predictive modeling.
A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. It aims to drive profitability and improve competitiveness in the market for a hotel business. What is a hotel commercial strategy?
Stayntouch , a cloud hotel property management system (PMS) and guest-centric technology company, has unveiled UpsellPRO, an advanced upselling tool designed to expand and maximize revenue opportunities for hotels, according to the company. What this allows, though, is a truly personalized version of upselling,” he said. “So,
Hotel Business has compiled a roundup of some of them. LG debuts Pro:Centric+ LG Electronics has introduced Pro:Centric+, the next generation of its Pro:Centric hotel TV platform that turns in-room displays into powerful business tools. Plusgrade brings a new level of sophistication to upselling.
Boosted revenues On top of the revenue boost that can be driven by an enhanced guest experience, a unified inbox can also drive direct revenue by allowing you to configure and send upsell offers through WhatsApp templates. How to set up a unified inbox for your accommodation business Ready to take your guest communication to the next level?
Hoteliers are realizing the importance of investing in this technology not only for business performance but to be able to meet high guest expectations now and in the future. By embracing these innovative solutions, hoteliers can gain a competitive edge, enhance their business strategies, and drive significant revenue growth.
The VAIA Performance Dashboard gives you the information needed to make business decisions with confidence through a level of visibility that allows hotels to meet guest expectations, leading to increased satisfaction, profitability and loyalty. A demo of VAIA conversational AI assistant can be viewed here. The result?
30% of guests check-in via the Kiosk, cutting check-in time by a third and freeing up staff to really welcome their guests and provide remarkable experiences throughout their stay, not to mention the fact that Kiosks drive 25% higher upsells in our hotels today. “Since bringing Mews Kiosks to hotels in the U.S., of total U.S.
Nearly half of all those surveyed (49%) said they hope AI will be able to help them to identify and offer upsell opportunities to travelers at all stages of the booking process. The study includes findings about personalization, AI technology and business intelligence tools.
His leadership will be instrumental in achieving business objectives and creating refreshed, strategic plans, ensuring the property is primed for continued success and long-term growth in a competitive market.
By Steven Moore Hospitality is a people business. Data creates shared purpose across roles It can be difficult for hotels to sustain alignment across different departments, especially during high turnover or busy seasons. This is a contributed piece to Hotel Business , authored by an industry professional.
Its designed not just for large hotel chains but also smaller properties and boutique businesses looking to make the most of their existing assets. Empowering staff for success Pablo emphasizes staff training to identify upselling opportunities.
The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023. Memorable experiences outweigh rising inflation. Domestic tourism is still going strong.
Degree in Business and a M.B.A. in Business Management. Throughout his career, he has been instrumental in the openings of several properties while beginning his career behind the Front Desk of the Grand Hyatt Union Square in San Francisco, CA. graduating with a B.S. Receive daily leadership insights and stay ahead of the competition.
Analyzing hotel data is a significant way to offer guests customized, revenue-driving recommendations If you aren’t tracking guest behaviors and using this hotel data to provide your guests with personalized, revenue-driving recommendations, you’re missing out on a major upsell opportunity. The following are a few ways this can be achieved.
Its designed not just for large hotel chains but also smaller properties and boutique businesses looking to make the most of their existing assets. Empowering staff for success Pablo emphasizes staff training to identify upselling opportunities.
Based on dynamic pricing , a pooled inventory system and armed with smart pricing features, it offers flexibility to create and upsell services directly—think spa treatments, transfers, or late check-out “The booking engine exceeded expectations. It offers a seamless guest experience and mobile-first design improve conversions.
After an early focus on legal studies, she complemented her education with advanced studies in Food & Beverage and Hospitality Management at LUISS University and Cornell University—two institutions at the forefront of business and hospitality education. Receive daily leadership insights and stay ahead of the competition.
While occupancy is still a core metric, relying on it too heavily can leave your property management business vulnerable to seasonal swings, economic uncertainty, and a volatile demand environment. Revenue Stream #1: Upsells and Add-Ons for Guests Guests are willing to spend more if it enhances their experience.
Today, creating Instagram-worthy settings isn’t just nice to look at—it’s necessary for your hospitality business. Weddings, corporate functions, themed events and private celebrations draw crowds and offer excellent opportunities for upselling tickets, beverages and VIP packages. Sean West is VP, sales at Deckology.
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