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The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.
As La Peer Hotel enters a new wave of modern, refined luxury with updated guestrooms, reimagined public spaces and curated lifestyle offerings, this strategic hire reinforces the hotel’s focus on innovation and market growth, further positioning it as one of the most sought-after destinations in West Hollywood.
Explore proven hotel marketing strategies for 2025 designed to boost direct bookings, reduce OTA reliance, and maximize revenue through digital and automated channels. In 2025, hotels must move beyond relying on OTAs and embrace direct sales through targeted hotel marketing. What is hotel marketing? According to STR , the U.S.
To strengthen margins, hotels should look to successful upselling models. By adopting a proactive upselling culture, hotels can bridge this gap, engage guests more effectively, and unlock a powerful incremental revenue stream. The result is untapped revenue and a missed opportunity to enhance the guest experience.
This is what hotel business intelligence software accomplishes. This guide will explore how hotel business intelligence operates, why it matters, and how it can boost your hotel management. Understanding Hotel Business Intelligence Hotels create vast amounts of data. Hotel business intelligence steps in to address this question.
Tools like personalized email marketing, dynamic content on booking engines, and tailored digital advertising can shift focus from pure rate competitiveness to relationship-building and brand engagement. Things like upselling, cross-selling ancillary services, and promoting on-site spend at restaurants, spas etc.,
A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. It aims to drive profitability and improve competitiveness in the market for a hotel business. What is a hotel commercial strategy?
What is sustainable business travel? Sustainable business travel is a hotel’s way of meeting corporate guests’ needs while actively cutting carbon emissions, preserving local resources, and supporting the communities that host those travellers. Global business-travel spending was forecast to reach US $1.48
This collaboration enables hotels using Infor HMS to drive incremental revenue and elevate guest personalization by seamlessly integrating Plusgradeâs proven upsell technology into the core guest journey. Hotels face growing pressure to do more with lessâdelivering tailored guest experiences while improving margins.
Markets are saturated. While occupancy is still a core metric, relying on it too heavily can leave your property management business vulnerable to seasonal swings, economic uncertainty, and a volatile demand environment. Revenue Stream #1: Upsells and Add-Ons for Guests Guests are willing to spend more if it enhances their experience.
30% of guests check-in via the Kiosk, cutting check-in time by a third and freeing up staff to really welcome their guests and provide remarkable experiences throughout their stay, not to mention the fact that Kiosks drive 25% higher upsells in our hotels today. “Since bringing Mews Kiosks to hotels in the U.S., of total U.S. between Apr.
Digitalizing the journey: Mobile keys, on-the-go check-in, and seamless check-out “ At Salto, we believe access to technology should be so convenient that guests actually enjoy using it,” said Nora Urquiza, Hospitality Solutions Business Lead at Salto Systems. “
Stale Pricing: The “Set-and-Forget” Trap The Mistake Too many hotels set prices based on historical data or market averages and then leave them unchanged for weeks. This is one of the most damaging hotel revenue management mistakes in today’s dynamic market. Front desk can upsell. Markets evolve.
This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between. Read also: Guide on Customer Retention in Hotel Industry Encourage Group Bookings: Offer discounts or packages for weddings, business events, or group travel bookings.
With the right tool, you can build automated segments in minutes instead of hours: – Business travellers vs leisure guests – OTA bookers vs direct bookers – First-time guest vs loyal returners From there, you can create tailored automation workflows for each segment — without repeating manual work every time.
Self-check-in isnât just popularâit also drives business results. Hotels using Mews Kiosks report that 30% of guests choose the kiosk, reducing check-in time by a third and boosting upsell conversion by 25%. Guests using kiosks generate 70% more upsell revenue per check-in than those checking in at the front desk.
Hotel Business has compiled a roundup of some of them. LG debuts Pro:Centric+ LG Electronics has introduced Pro:Centric+, the next generation of its Pro:Centric hotel TV platform that turns in-room displays into powerful business tools. At HITEC 2025 in Indianapolis, new products were showcased and new partnerships were formed.
Boosted revenues On top of the revenue boost that can be driven by an enhanced guest experience, a unified inbox can also drive direct revenue by allowing you to configure and send upsell offers through WhatsApp templates. How to set up a unified inbox for your accommodation business Ready to take your guest communication to the next level?
This enables hotels to trigger highly relevant, real-time campaigns, such as spa offers, late check-out promotions, restaurant upsells, or feedback requests, at exactly the right moment. In a market where guest expectations are rising and brand differentiation is crucial, app personalization becomes a powerful competitive edge.
Some inboxes may even be designed specifically for accommodation businesses and be able to unify different types of communications such as email, sms, and messaging apps. A hotel is a busy place and a challenge to manage even at the best of times. Table of contents Why is it important for property management to have a unified inbox?
Hoteliers are realizing the importance of investing in this technology not only for business performance but to be able to meet high guest expectations now and in the future. By using technology to optimize distribution and merchandising, hoteliers can better meet the evolving expectations of guests and stay competitive in the market.
With offerings tailored for both leisure and business travellers including well-appointed rooms, conference facilities, swimming pools and authentic culinary experiencesSentrim is more than a hotel group. Reacting quickly to market changes or demand was hard due to lack of automation. Thats where STAAH came in.
This makes it particularly relevant for businesses like hotels (but also restaurants, casinos, or airlines), which often face high rent expenses. Business intelligence software To improve EBITDAR, teams can use business intelligence software to collaborate, identify opportunities to reduce costs, and find ways to increase revenue.
Today, creating Instagram-worthy settings isn’t just nice to look at—it’s necessary for your hospitality business. Weddings, corporate functions, themed events and private celebrations draw crowds and offer excellent opportunities for upselling tickets, beverages and VIP packages. Sean West is VP, sales at Deckology.
The days of generic, one-size-fits-all travel marketing are over. billion dollar market is by partnering with local adventure activity providers. An article by researchers at Łódź University found that the post-COVID wellness tourism sector represents one of the fastest-growing tourism market segments globally.
For their direct channel, hotels typically allocate a yearly budget for their team, marketing, and technology costs. Direct bookings, on the other hand, involve a combination of fixed costs (such as people, technology, and brand marketing) and variable costs (such as performance marketing and paid media).
In this context, SABA Hospitality stands out as a leading provider of innovative technology that empowers hospitality businesses to achieve operational excellence and drive sustainable growth. Operational efficiency involves minimizing waste, maximizing productivity, and ensuring that every aspect of the business operates smoothly.
Social Connect: Enables AI-powered guest engagement across popular social platforms including Facebook, Instagram, Messenger, and WhatsApp Business. This feature helps improve response speed, booking efficiency, and reduces staff workload. Receive daily leadership insights and stay ahead of the competition.
In a maturing market, the old rules often don’t apply. Here’s what it really means to be a data-driven PMC in a saturated market—and how to use that mindset to stay ahead. Shift from reactive to proactive Saturated markets favor operators who move quickly and strategically. What does it mean to be data-driven?
The engine is fed data through multiple sources, whilst relying on its own intelligence based on market. The channel manager integration allows RMS-generated rates go live across OTAs in real time, allowing you to react faster to market shifts and booking patterns. 7) Drive More Revenue with Upsell Tools Why stop at the room?
In this context, SABA Hospitality stands out as a leading provider of innovative technology that empowers hospitality businesses to achieve operational excellence and drive sustainable growth. Operational efficiency involves minimizing waste, maximizing productivity, and ensuring that every aspect of the business operates smoothly.
Itâs a major step forward that will make a big difference for both our teams and our guests,â said Jon McMillian, Vice President of Marketing and Ecommerce, AD1 Hospitality Hotels that implement VAIA experience a significant reduction in front desk workload, allowing staff to focus on in-person guest interactions and other high value tasks.
Whether you’re looking for creative hotel marketing ideas for holidays , planning your hotel marketing calendar for 2025, or simply need fresh ways to attract guests during holiday periods, this guide is here to support your next move. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
Itâs a major step forward that will make a big difference for both our teams and our guests,â said Jon McMillian, Vice President of Marketing and Ecommerce, AD1 Hospitality Hotels that implement VAIA experience a significant reduction in front desk workload, allowing staff to focus on in-person guest interactions and other high value tasks.
Itâs a major step forward that will make a big difference for both our teams and our guests,â said Jon McMillian, Vice President of Marketing and Ecommerce, AD1 Hospitality Hotels that implement VAIA experience a significant reduction in front desk workload, allowing staff to focus on in-person guest interactions and other high value tasks.
They are trusted advisors, powerful influencers, and key revenue partners for hoteliers and destination marketers. Nearly one in five travelers are booking through retail travel sellers, with usage even higher in markets like France and among older demographics. Travel sellers are not just intermediaries. Ready to take action?
Whether they’re traveling for business or leisure, they crave convenience, personalization and real-time engagement. Mobile tech helps hotels of all sizes deliver standout service, streamline operations and differentiate themselves in competitive markets. What’s the biggest shift you’ve seen in guest expectations over the years?
This strategic appointment marks a significant step in reinforcing the Group’s leadership structure, as it continues to expand its presence and partnerships across both national and international markets. Her leadership has contributed to the hotel’s emergence as a leading destination within Rome’s competitive luxury market.
SiteMinder is proud to partner with Pablo, a true pioneer in hospitality revenue strategies, to help properties thrive in this ever-evolving market. Its designed not just for large hotel chains but also smaller properties and boutique businesses looking to make the most of their existing assets.
Just like in retail, every interaction is a chance to upsell, cross-sell, and reinforce brand loyalty, Kalan said. Dr. Ashan Ponnusamy brought strategic precision to the program, unpacking two critical drivers of accelerated business growth: human capital and execution velocity.
Centrally located in the Omani capital’s Al Mouj Muscat neighbourhood, a vibrant waterfront development known for its luxury residences, yacht marina, championship golf course, and high-end retail offerings, the new resort will cater to both leisure and business travellers.
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