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From predictive pricing to generative content, AI is driving a new wave of digitalmarketing innovation that can directly impact a hotel’s bottom line. Enhance Online Visibility with Content Creation and SEO In the realm of content marketing and SEO, AI is also revolutionizing workflows. Tools like ChatGPT and Jasper.ai
The world of hotel digitalmarketing is evolving rapidly. Let’s explore the top trends shaping hotel digitalmarketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?
Here’s how wedding venues can turn online interest into real-world bookings with smarter, more intentional digitalmarketing. If your website feels more like a digital brochure than a conversion machine, it’s time for a redesign with strategy at the center. To stand out and book out, you need more than a pretty website.
What are Google Business posts? Google Business Posts can cover a variety of topics, with post types including “Events,” “Offers,” and the open-ended “Update.” These posts appear as part of your hotel’s Google Business Profile listing, showing in both Maps and the standard Google results page.
LONDON – 4 November 2024 – Sojern , the leading digitalmarketing platform built for travel, and Cloudbeds , the premier hospitality management software platform, have today announced a new partnership to bring two leaders together within the hotel technology space, just ahead of the World Travel Market in London.
In an industry where follow-ups make or break bookings and where client experience isnt just a buzzword but the whole business model, the tools you use matter. Yet, many in-house marketers in the hospitality industry are still forcing generic systems to do a very specific job. Marketing Metrics That Matter Another overlooked win?
Ovolo Hotels is set to harness the power of artificial intelligence to elevate marketing efforts through a strategic partnership with innovative marketing group Nodal. A trailblazer in the digitalmarketing landscape, Nodal brings expertise in AI optimisation, utilising advanced data analytics and machine learning algorithms.
As we step into 2025, it brings us immense pride to share that eZee Absolute , our flagship cloud hotel property management system, has been honored with multiple accolades from Gartner DigitalMarkets , encompassing Capterra , Software Advice , and GetApp. ” Raj Singh, Head of Marketing, Yanolja Cloud Solution. .”
The European Commissions DigitalMarkets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. This is now the only way for users to be able to expand business information and see reviews from multiple sources.
With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. Avid travelers want consistency and great service.
For 2025, digitalmarketing for hotels is no longer just about personalisation. As a marketer working in a hotel or hospitality business, if you want to stay ahead, you need to keep up with the shift. 6 The post Beyond the Basics: 6 DigitalMarketing Trends for Hotels in 2025 appeared first on Revfine.com.
This makes it a constant challenge for the travel industry to keep up with evolving digital channels and traveler behaviors. To keep up with these ongoing changes and be able to increase bookings and visitors throughout the year, travel businesses need to implement smart marketing strategies. Thats where we come in.
During her time at Accor, Couton has held several senior roles across loyalty, digitalmarketing, distribution and commercial B2B, most recently serving as Managing Director, Asia Pacific, at D-EDGE, a distribution, technology and digitalmarketing platform for the hotel industry. “I’m
Sojern, the leading digitalmarketing platform built for travel, and Cloudbeds, the premier hospitality management software platform, announce a new partnership to bring the two leaders together within the hotel technology space. For more information about the partnership, click here. For more information, visit www.cloudbeds.com.
These enhancements aim to offer marketers a clearer understanding of how their campaigns are performing on the platform. Google Search introduces "Ask for Me" feature for personalized answers This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when its available. Discover now.
Recognizing the power of digitalmarketing early on, Laura invested heavily in SEO just as it was emerging, which quickly paid off, securing the companys first hotel contract for glass splashbacks. This growth led to a 3,000-key refurbishment program that cemented the company as a preferred supplier within the hospitality industry.
Your hotel’s reputation isn’t just part of your business — it’s the foundation of your success. Increase Direct Bookings Get Your Free Hotel Marketing Audit Maximize direct bookings, grow your revenue, and boost your online presence — with a free custom audit. Let Mediaboom guide you. Schedule Your Free Consultation 2.
They have big budgets and entire teams dedicated to marketing, making it tough to stand out. The Online Marketing Maze Picture this: You're running a small welcoming hotel that guests love. Here's what many independent hotel owners worry about: Not enough money for big marketing campaigns. What’s the problem?
Data is a pivotal point in digitalmarketing. For a digitalmarketing agency like ours specializing in luxury hotels and resorts, data holds the key to success. In this blog post, we'll explore these data categories and their significance in your marketing strategy. What is first-party data?
These lesser-known platformsâoften fed by wholesalers or affiliate networksâare increasingly undercutting hotelsâ direct rates, eroding price parity and digitalmarketing effectiveness. For independent and boutique hotels without big-brand muscle, the problem is particularly acute.
[CLIC] Connect Podcast Hosted by Craig Sullivan, the [CLIC] Connect Podcast focuses on the California hospitality industry, featuring interviews with industry leaders discussing market trends, investment opportunities, and operational insights. Who’s it for? Episodes cover topics like social media strategies, SEO, and direct booking tactics.
Welcome to the modern marketing illusion: lots of engagement, very little impact. If your luxury hotel is outsourcing its brand presence without tying it to results, you’re not marketing—you’re gambling. Luxury marketing without conversion metrics is just theater. And yet, your bookings barely budged. Visibility is Vanity.
It was a busy week for Google. Along with Google Marketing Live on Wednesday, Google I/O took place this week, and between the two, they announced an incredible list of updates (100+ between the two events!). Generative AI platforms are pushing change across the industry, and it has big implications for hotel organic search marketing.
“We’re excited to introduce these new leaders who will enable our business to scale and deliver the best possible experience for our owners and guests. He has worked with brands like Ritz-Carlton, Marriott and Hilton, as well as with large family-owned businesses such as Southern Glazer’s Wine and Spirits.
Increase Direct Bookings Get Your Free Hotel Marketing Audit Maximize direct bookings, grow your revenue, and boost your online presence — with a free custom audit. Get My Free Audit Why storytelling is so important for hotel marketing Storytelling isn’t just decoration, it’s the heart of how travelers connect with your hotel brand.
Business travelers are looking for more technology in their pursuit of efficiency , with 71% of business travelers interested in a form of online or self-service check-in. 82% of business travelers and 66% of leisure travelers said they would like to explore a destination before arrival with a virtual tour.
Some inboxes may even be designed specifically for accommodation businesses and be able to unify different types of communications such as email, sms, and messaging apps. A hotel is a busy place and a challenge to manage even at the best of times. Table of contents Why is it important for property management to have a unified inbox?
A hotel franchise is a business model where an independent hotel owner operates under the brand and management system of an established hotel chain. In exchange for fees, the franchisor provides access to brand recognition, marketing resources, reservation systems, and operational support.
For customers : Reviews on platforms like Google Business Profile (GMB), TripAdvisor, or others provide consumers with valuable insights into what they can expect from a hotel. While some platforms prioritize these metrics more than others, all incorporate reviews into their ranking algorithms.
For leaders in the industry, understanding and adapting to this shift isn’t just a perk for employees—it’s becoming a business imperative. Remote-Ready Roles: Marketing, revenue management, HR, and reservations teams are increasingly operating in hybrid or fully remote models.
Rate parity is a term you’ll often hear in the hotel business. Additionally, the EU’s DigitalMarkets Act has given hotels more opportunities to compete with OTAs on pricing, leading to a shift in the competitive landscape. Even with these developments, rate parity remains common in many markets.
Images and videos with appropriate keywords, alt text, and metadata can boost your ranking on search engines and digital listings such as Trip Advisor and Google My Business. Include influencer marketing for a different perspective and the reach new markets. Ready to transform your visual storytelling?
This shift demands that hotels rethink digitalmarketing strategies, as brand loyalty continues to erode and authenticity becomes a key driver of trust. Trust is peer-led: Authentic peer content on social platforms holds more influence than brand marketing or AI tools.
What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketing strategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.
Business Intelligence Agents: Forecasting with Real-Time and Historical Data Hotel forecasting has historically relied on manual reporting, static historical data, and siloed systems. AI-powered business intelligence agents now allow operators to synthesize data from the PMS, revenue management systems, and market sources in real time.
These insights underscore the importance of a diversified marketing approach that reflects both generational and cultural preferences. Personal stories and reviews also carry weight – especially among business travelers (57%), who value firsthand experiences even more than their leisure counterparts (49%).
The companys growth has allowed it to attract a more resilient and higher income customer, including more business travellers who now represent 40 per cent of all stays. In Q4 2024, group business revenue jumped 45 per cent year-over-year, and transient business revenue in upper midscale rose 20 per cent.
Every hotelier dreams of high occupancy, steady revenue, and a thriving business year-round. In this article, well break down what demand generation really is, the common challenges hotels face in getting it right, and most importantly, how to make it work for your business. Lets dive in!
Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. We have seen it over the last decade of personalization and just the rise of obviously digitalmarketing and social media. You can change into your leisure clothes or your business clothes.
Think of it as one piece of a broader digital strategy; one that works best when integrated with your booking engine, pricing tools, and property management system. In this blog, we’ll show you the hows and whys of ads in the hotel industry, and practical ways for your business to master it.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. So the three that you mentioned, hospitality, travel, and wellness, are the markets that I have the privilege of running. I mean, the market’s in an interesting spot. I’m your host, Ryan Embree.
They’re good for getting bookings, but this dependence might limit your business in a very competitive market. It’s about building a stronger and more diversified business that doesn’t rely on just one or two platforms. It’s risky, and it limits your options as well as your market. More money stays with you.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. I really wanted to leverage the experience that I had in helping businesses grow, which is essentially what I had done for the previous 30 years of my career. Tune in now. I’m your host, Ryan Embree.
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