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Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. This is now the only way for users to be able to expand business information and see reviews from multiple sources. What is the impact on hotels?

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How secondary OTAs are disrupting hotel rate strategy

Hospitality Today

These lesser-known platforms—often fed by wholesalers or affiliate networks—are increasingly undercutting hotels’ direct rates, eroding price parity and digital marketing effectiveness. For independent and boutique hotels without big-brand muscle, the problem is particularly acute.

OTA
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SEO vs. SEM: What’s Best for Your Business’ Marketing Strategy?

Social Hospitality

With the online world evolving at lightspeed, entrepreneurs and businesses alike are pushing the pedal to the metal, racing to grab attention and drive traffic to their websites. Search Engine Optimization (SEO) and Search Engine Marketing (SEM). A greater Quality Score can lead to lower costs and better ad positions.

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How To Choose Marketing KPIs

gcommerce

Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?

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The Most Profitable Marketing Channels for Hotels

Travelboom Marketing

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.

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The Secrets to Running a High-Performing Amazon Advertising Campaign

Social Hospitality

Amazon advertising campaigns are a powerful tool for businesses to promote their products. Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors. Suppose you sell a beauty product.

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Real Estate Digital Marketing – 12 Tactics to Drive Leads

MediaBoom

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Mediaboom is here to help. Schedule Your Free Consultation 2.