Hotel Speak

JUNE 20, 2025

This article explores some of the ways you might already be positioned to tap into the wellness travel market. If you want to make this segment a core target market, you can offer wellness retreats in-house or collaborate with local wellness experts to offer specialised treatments, workshops, or retreats from your property.

Travel

STAAH

MAY 20, 2025

Build Your Brand: A branded booking experience reinforces trust and professionalism. Custom Branding: Keep the look and feel consistent with your hotels website. Limited Insights: No data means missed chances for personalized service and targeted marketing. Anything less, and theyll bounce.

Upsell

Hotel Designs

MAY 22, 2025

With that in mind, in this latest roundtable discussion, hosted by Hotel Designs in collaboration with BoConcept, at the Scandi-brand’s recently refurbished showroom on Tottenham Court Road , a panel of leading designers and creatives explored what it truly means to create a ‘bespoke experience’ for hospitality guests.

Branding

Hotelogix

FEBRUARY 5, 2025

Hotels should pick OTAs that match their target market and give good terms. When a hotel brand figures out what these travelers want, it can come up with smart plans to stay on top in this booming market. Working with the Right OTAs Online Travel Agencies (OTAs) are key to leisure travel bookings.

Travel

Hotelogix

FEBRUARY 19, 2025

Share User-Generated Content Here are some ways to encourage guests to share content: Ask guests to post their experiences using a branded hashtag. This helped them streamline their marketing efforts, improve engagement, and build a strong online brand presence.  Special Offers: Promote discounts or packages.

Market

SiteMinder

MARCH 17, 2025

A clear strategy ensures your hotel stays competitive and appealing to your target market. Embrace operational oversight Stay on top of daily operations, from compliance with regulations to maintaining brand standards. Lead and mentor your team Strong leadership creates a positive workplace culture.

Hotels

Hotelogix

JANUARY 12, 2025

Website: Your Digital Storefront Your hotel’s website is the first step in building your brand’s presence. Instead, start with 3–5 well-chosen OTAs that cater to your target market and region. Deciding whether to use a GDS depends on your target market and goals. Should You Sign Up?

OTA

Hotel Business

MAY 6, 2025

Under the terms of the agreement, Caliber Hospitality Development (CHD) will receive exclusive development rights for future development of Hyatt Studios hotels in target market areas within Arizona, Colorado, Nevada, Texas and Louisiana. is lower today than it was in January of 2020.

Market

Hotelogix

APRIL 24, 2025

When thoughtfully designed and effectively managed, a loyalty program can directly boost revenue, enhance guest satisfaction , and strengthen your hotel’s brand. Encourages Guest Advocacy and Word-of-Mouth Referrals Happy loyalty members often become brand advocates.

OTA

Hotel Management

SEPTEMBER 25, 2024

TFE Hotels has signed a multi-property management agreement with New Zealand’s Heritage Hotels, which will see half of the Heritage portfolio refurbished and rebranded under the Adina and Rendezvous brands.

Global Distribution System

Hotel Business

AUGUST 11, 2023

has revealed the official name of its new midscale extended-stay brand. Previously referred to as Project MidX Studios when it was announced in June , the brand has been given the name StudioRes. ” The company said it already has 1,800 target markets identified in the U.S. Marriott International Inc. and Canada.

Branding

MediaBoom

AUGUST 6, 2024

A strong hotel brand is the cornerstone of enduring success. In fact, a strong brand can increase revenue by up to 23%. Investing in hotel branding is a strategic decision that can yield substantial returns. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share.

Branding

Hotel Management

JULY 19, 2023

TriO will also seek to asset manage non-Ovolo branded products to drive returns. TriO was formed to offer the market a refreshed model to seize and deliver on impending opportunities across the region, all whilst still having skin in the game,” said, Ovolo Group. “Our

Business

Hotel Speak

MARCH 27, 2024

In the fiercely competitive hospitality world, a hotel’s brand is its battle cry. This guide delves into the art of hotel brand positioning , equipping you with the knowledge and tools to craft a powerful brand identity that attracts the right guests and drives success. What are their brand positions?

Branding

Intelity

MARCH 8, 2023

Integrating existing casino loyalty programs and in-app gaming into a branded mobile app for your property enhances the guest experience and drives additional revenue When it comes to casino hotel customer retention, casino loyalty programs are key. Enter branded mobile apps. Enter branded mobile apps. Request a demo today.

Casinos

MediaBoom

FEBRUARY 23, 2024

Do you know what your luxury brand’s target audience truly desires? Are your marketing efforts effectively connecting with affluent customers? Understanding your target audience is crucial in order to stand out in the competitive world of luxury brands. What Values Drive Your Luxury Brand Target Audience?

Consumer

MediaBoom

JUNE 10, 2024

According to a study, 74% of companies report that content marketing increases their lead generation efforts, emphasizing its heightened importance for luxury brands. Luxury content marketing leverages high-quality materials emphasizing exclusivity and personalized experiences. Those are the leads you want as customers.

Branding

MediaBoom

FEBRUARY 26, 2024

There has never been a better time to build a luxury brand than this. The global luxury goods market, a highly lucrative sector, is projected to grow significantly, at a CAGR of 4.4%, aiming to reach USD 510.06 If you’re looking to build a luxury brand, understanding this market’s dynamic growth and potential is essential.

Branding

MediaBoom

FEBRUARY 26, 2024

In the sphere of the high-end market, understanding and utilizing all those words associated with luxury brands is crucial. Yet, the right ensemble of words — a carefully curated array of letters — can be the key to unlocking an exclusive and discerning market.

Branding

MediaBoom

JUNE 11, 2024

It seems that luxury brands have been less willing to jump into the social media landscape. Luxury brand customers are active in social media, and that is where you need to be. Here is where you shape how the world sees your brand. Read on to find out why you must still be active on social media with your luxury brand.

Branding

MediaBoom

JULY 19, 2023

But what exactly makes luxury travel brands so appealing? Luxury travel brands focus on fostering one-on-one relationships with clients with a greater emphasis on providing superior experiences. What Defines a Luxury Travel Brand When we think of luxury travel , our minds naturally lean toward images of opulence and style.

Branding

Social Hospitality

MARCH 6, 2023

Pay Attention To Your Brand The marketplace is crowded. Developing a strong brand identity is one way to ensure you stand out. Include your business name, tagline, color scheme, and logo in your brand identity. Maintain A Good Reputation Your brand shapes how your products and services are perceived.

Small Business

Hotel Management

DECEMBER 20, 2023

Veriu Collingwood is part of a mixed-use development with 95 studio apartments operating under the Veriu brand and 45 Built to Sell luxury residential apartments above us, which Tim Gurner has developed under the Atelier brand. A lot of the target [market] was around project-focused corporate opportunity. It is a mix.

Construction

Inn Quest

MARCH 2, 2023

This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next.

Management

Hotel Management

JUNE 20, 2024

The majority of [new hotels] will be outside Japan, and Australia is one of the key target markets. With many of the world’s most loved luxury brands originating from Asia, Kaneda believes there is an opportunity to bring Japanese hospitality – which has yet to make a significant impact globally – to an international audience.

Resorts

Social Hospitality

MARCH 27, 2023

They allow brands to reach potential customers on the world’s largest online marketplace. Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors.

Cost Per Click

Hotel Management

SEPTEMBER 24, 2024

AHICE Aotearoa has drawn notable industry figures including tourism industry leaders and investors, as well as international and regional hotel brand companies, owners and developers. The hotel sector is a major target market for many businesses. L-R Tony Ryan (Trilogy Hotels), Luke Moran (LA Co.)

Events

Hotel Speak

MARCH 14, 2024

Redefining the Brand Essence: Understanding the Core The journey begins with introspection. This involves evaluating the hotel’s current brand image, market perception, strengths, and weaknesses. This refined understanding becomes the foundation for crafting a unique brand story. Luxury transcends mere opulence.

Branding

MediaBoom

MAY 3, 2024

In 2024, Bain & Company reports 70% of luxury consumers prioritize brands reflecting their values. What Defines Luxury Brand Identity? Luxury brand identity is the deliberate shaping of how you wish to be perceived—encompassing associations, positioning, and brand personality.

Branding

Social Tables

SEPTEMBER 7, 2017

Ads can drive targeted traffic to your hotel website, run specials during the slow season, and amplify your brand awareness. Hotel advertisements can drive site traffic, push specials, and amplify your brand. If you want to stand out you need to make your ads relevant to your target market. Click To Tweet.

Target Marketing

MediaBoom

AUGUST 1, 2024

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. You can ensure you target the right keywords in your ads. Let Mediaboom guide you.

Tourism

Social Hospitality

JULY 5, 2022

Buying ad space in newspapers and magazines helps bring awareness to your brand. Broadcasting your ads on television or radio is the most widespread traditional type of marketing. If your goal is to increase your brand awareness or announce your upcoming promotion/sale/event, this method is the best one to implement.

Market

Hotel Management

AUGUST 17, 2023

Many of Archipelago’s brands are unfamiliar to Australian and NZ travellers. Names such as Aston, The Alana, Kamuela, Harper, Quest (not to be confused with the Australian brand of the same name), Neo and Fave all enjoy prominence throughout Archipelago’s territories. So now you’re starting to see the big picture.

Business

MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. Along the way, we’ve peppered in plenty of examples from luxury travel brands to benefit your ideation: we’ll share our favorite ads on Google, YouTube, Facebook, and Instagram.

Travel

Intelity

MARCH 2, 2023

5 reasons your property should implement a branded mobile casino app Hospitality technology dates back to 1894 when the Netherland Hotel in New York City introduced the first in-room telephones for its guests. The use of a branded mobile casino app can actually help keep guests — and their dollars — on your property.

Casinos

Social Hospitality

JULY 15, 2023

In the fast-paced, highly interconnected world of today, influencer marketing isn’t just a buzzword in the B2C space anymore. More than ever, businesses recognize the significant role that industry thought leaders can play in driving brand awareness, boosting lead generation, and enhancing credibility.

B2B

Hotelogix

SEPTEMBER 21, 2022

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Revenue