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Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. The OTA adds a member discount on top.
Add to that, bespoke services such as ski pass delivery, private chefs, and breakfast drops — and it’s clear why this brand has built loyal repeat business. The setup process for STAAH channel manager was smooth and the support team made onboarding straightforward and hassle-free.
Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. The OTA adds a member discount on top.
Drawing on pricing activity data from 188 OTAs and metasearch engines in June, the report analyzes how often — and how aggressively — each intermediary undercuts the direct hotel booking channel. 123Compare has identified this group to include major OTAs like Booking.com or Expedia and high-risk resellers like Traveluro or Super.com.
The Data Behind the Disconnect 67% of hotel revenuemanagers say they can’t consolidate data across platforms 90% of distribution leaders struggle with fragmented vendor systems Most marketing, revenue, and distribution teams still operate in functional silos Translation? They see a brand. It’s confusion.
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. The problem is, this can actually hurt your brand, lower rate integrity, and compress margins.
STAAH’s tools helped standardise booking operations, enhance OTA performance and establish a tech-forward approach to revenuemanagement. The STAAH channel manager with its 200+ OTA connections helped improve reach and allows multiple channels to be managed through one single dashboard.
Managing multiple OTAs can feel like walking a tightrope for hoteliersone wrong step can lead to overbookings, rate discrepancies or missed revenue. Rate disparities: Inconsistent pricing can lead to OTA penalties, lower rankings, and guest mistrust. The system even flags mismatches before they cause issues.
Holiday Inn Sydney Airport recently rebranded to a Crowne Plaza under Trilogy management Tony Ryan: I was working in London prior to Covid selling brandedmanagement companies and was then approached by some third-party management companies looking to expand into Europe and the UK.
As you might expect, rate parity is highly beneficial to online travel agents (OTAs) that have access to a vast number of travellers and charge commission rates to property owners/operators. Wide rate parity With wide rate parity, a hotel or B&B agrees not to undercut the room prices that an OTA charges for their hotel.
But luckily, there is a solution: Single-solution platforms that consolidate all essential hotel management tools into one complete system. Gone are the days of dealing with multiple systems for reservations, revenuemanagement, and guest engagement.
Plus, dont forget to promote them through your website, OTAs, and social media platforms well ahead of the festival to drive bookings and create buzz. This approach not only increases brand awareness but also boosts guest interaction and loyalty.
For OTAs, however, they negotiate a commission on bookings. Direct bookings, on the other hand, involve a combination of fixed costs (such as people, technology, and brand marketing) and variable costs (such as performance marketing and paid media). It is also worth noting that commission isn’t the only cost associated with OTAs.
The 130 room ANA Holiday Inn Kobe Sanda, currently The Celecton Premier Kobe Sanda Hotel, and the 126 room ANA Holiday Inn Tosu, currently, Hotel Bientos, will both undergo extensive renovations and convert to the much-loved Holiday Inn brand in 2026. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
While traditionally defined by location, brand, and amenities, todays compsets are increasingly segmented by booking behaviors and traveler demographics. Knowing your competitors allows you to study their branding, offers, and guest feedback. FREE GUIDE Dive deeper into the history of revenuemanagement. Refine messaging.
The campaign highlights a generous discount of up to 35%, encouraging guests to book directly while maintaining a sleek, brand-consistent look that appeals to modern leisure travelers. What makes this initiative stand out is its strategic dual purpose. Receive daily leadership insights and stay ahead of the competition.
is managed and monitored from a unified inbox that provides powerful insights to boost conversions, increase website engagements , and streamline operations – saving time and cost. Hotels can configure the solution at the chain, brand, or property level for brand consistency and control. “A Concierge.AI
Unlocking profit for its clients has become synonymous with the brand over the years. Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenuemanagement, sales, marketing, and systems integration.
The Hotel Marketing Podcast is for hotel marketers, revenuemanagers, and hospitality professionals looking to enhance their marketing efforts. Suite Spot is for hotel marketers, managers, and professionals looking to improve their digital presence and marketing effectiveness. Who’s it for? Who’s it for? Who’s it for?
These expenses represent the allocated cost of assets that are either tangible (such as buildings, furniture, and equipment) or intangible (such as brand rights and permits) over their useful life. 7 tips to improve EBITDAR As a profit metric, EBITDAR can be improved in two ways: increasing revenue and reducing costs. Rent costs.
By empowering hotels that live and breathe authentic hospitality, the soft brand is seeking to reshape the future of luxury travel – one pioneering property at a time. “ Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
The new partnership and integration will unlock a powerful set of AI-driven toolsâincluding contactless mobile check-in and checkout, real-time guest messaging, identity verification, and revenue-generating upsellsâseamlessly embedded within the Visual Matrix PMS environment. The joint solution is now available to restaurant partners.
Bidding platforms give you a quiet back door to move those vacant rooms, protecting the rates guests see on OTAs while topping up revenue that would otherwise slip away. Members always see at least five per cent lower prices than public OTAs, which helps you drive margin on lean dates.
With the hospitality industry adapting to evolving guest expectations and the rapid growth of online booking platforms, managing hotel operations become increasingly complex. In this blog we look at some common issues that hoteliers of any size face and where effective channel management through the right platform helps overcome these.
Alongside Golden Group Holding, the deal marks the first signing of the voco brand in the Sultanate of Oman, further expanding IHG’s premium portfolio across the Middle East. Launched in 2018, voco is IHG’s fastest-growing premium brand, already making its mark with openings and signings across Europe, the Middle East, Africa, and Asia.
RaccoonRev Plus is engineered to bridge the gap between basic rule-based pricing and the full complexity of traditional RevenueManagement Systems (RMS). Looking beyond revenue, van Dyl sees this as the first step in RoomRaccoons broader AI journey. âRevenuemanagement is just the beginning.
Step 5: Assess scalability and cost If your hotel has multiple properties or plans to expand, it is essential to choose a CDP that grows with your brand. Analytics and Reporting : Provides insights into booking patterns and guest preferences. Receive daily leadership insights and stay ahead of the competition.
For hotel managers, that means a fresh stream of millennial and Gen Z guests who are motivated by price, flexibility and share-worthy experiences rather than traditional brand loyalty. By listing your property on Tryp.com, you appear where these younger travellers are already researching trips, without relying solely on the usual OTAs.
It’s also about gaining more control over your money and your brand. There are special OTAs that cater to specific interests or travel styles. Build a Stronger Brand : When guests book through other sites, they often think more about the platform than your brand. It connects travelers worldwide with places to stay.
Theres a tendency to rely on one-off discounts, flash sales, or online travel agencies (OTAs) to fill rooms quickly without building a sustainable demand pipeline. While these tactics may temporarily boost occupancy, they dont create the guest loyalty or brand recognition needed for consistent revenue growth.
But here’s the good news: a streamlined, intuitive PMS UX can turn hotel operations around—boosting staff productivity, enhancing guest satisfaction , and improving hotel revenuemanagement. Front Desk Operations A simplified front desk module within your hotel management software ensures faster check-ins and check-outs.
As always, make sure the services offered are a natural fit for your brand. Similar offerings can be worked into the OTA booking process, though the process can be more manual and dependent upon each OTAs specific rules. Such add-ons can then be easily mapped to your ledger.
The event brought together thousands of owners, operators and industry partners for nearly 100 educational sessions, a trade show to connect owners with qualified vendors and brand sessions to hear from Choice leaders about recent performance success and where the company is investing to help drive revenue and lower costs.
Built from the ground up for this segment, GameTime offers a fast, scalable solution tailored to brands that prioritize efficiency and agility. âWe understand that one size doesnât fit all,â said Sabrina Jackson, VP of Product Management at Duetto. Whether general or front desk managers, our staff use it with ease and confidence.
In today’s digital landscape, managing reviews is about more than just damage control, it’s a powerful tool for enhancing your online presence, building trust, and drawing guests to your hotel. Online Presence: Pictures That Speak Volumes Your website and OTA listings are your hotel’s digital storefront.
Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. This enables marketing teams to recoup revenue lost from cart abandonment and increase direct bookings. Retargeting keeps your brand visible while remarketing encourages repeat visits. increase YOY.
Brands can no longer treat gen AI users as early adopters. 86% of travelers now want to shape their own experiences, with 93% of active gen AI saying this is important to the personal connection they feel with the brand. 42% would switch to a brand that could proactively suggest solutions to improve their experience in real-time.
is managed and monitored from a unified inbox that provides powerful insights to boost conversions, increase website engagements , and streamline operations - saving time and cost. Hotels can configure the solution at the chain, brand, or property level for brand consistency and control.
This collaboration aims to also enhance the aparthotel group’s direct revenue ratio through improved distribution and visibility. Working with HotelREZ, BlackBrick aims to position itself as the go-to urban aparthotel brand in South Africa. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
For the past two-and-a-half decades, Enseo has been a leading hospitality technology provider, consistently pioneering entertainment variety, promoting hotel branding on the screen, and connecting other in-room technologies for a more seamless experience. Hotel leaders should not rely solely on feedback forms or review sites.
Online travel agencies (OTAs) or global distribution systems (GDS) were largely absent from their approach. SiteMinder became the foundation for this new strategy by enabling a channel manager connection required by their booking engine provider, which instantly enhanced brand website visibility and streamlined operations.
With over two decades of expertise in hotel operations, business development, and revenuemanagement, Sumit has consistently demonstrated strategic leadership and a passion for operational excellence. There, he managed a portfolio of seven hotels, delivering sustained RGI growth and elevating online revenue contributions significantly.
Omnichannel Communication Platforms These tools unified communications across multiple platforms such as WhatsApp, OTAs, Facebook Messenger, Instagram, and live chat in one interface. Integrated platforms enable centralized monitoring of performance, guest preferences, and brand standards without micromanaging each propertys tech stack.
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