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22 Tailored Digital Marketing Strategies for Luxury Brands

MediaBoom

Nowadays, luxury brands face the unique challenge of maintaining exclusivity while expanding their reach to the discerning online shopper. Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers.

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Michael Innocentin named Omni CMO

Hotel Business

Omni Hotels & Resorts has appointed Michael Innocentin as its chief marketing officer (CMO). Innocentin will oversee the planning, development and execution of all brand marketing initiatives, including advertising, public relations, social media, the website and digital campaigns.

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Guide to Luxury Branding – 7 Steps to Craft Prestige, Quality, and Identity

MediaBoom

Developing a luxury branding strategy it’s not easy and requires meticulous planning and execution You’re targeting a very specific audience , asking them to make a significant investment into something that might not be a necessity. Repeat that exercise with almost every luxury brand, and you’ll find the same results.

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Luxury Marketing – The Ultimate Guide to Elevate Your Brand

MediaBoom

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. So, how can you compete with the top brands in the affluent market and stay ahead of the competition? Many marketers use brand storytelling to cater to these unique values.

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Michaella Solar-March named Graduate CMO

Hotel Business

Graduate Hotels has appointed Michaella Solar-March as chief marketing officer. Based in the brand’s Nashville headquarters, she will drive global marketing strategy for the company’s more than 33 hotels across the U.S. Before Soho House & Co.,

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Luxury Trends 2024 – 20 Crucial Trends to Watch

MediaBoom

With a projected market value of US$368.9 Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. Brands are leveraging technology and customer data to create ultra-personalized experiences. This year, it’s not just about the biggest logo or the most expensive price tag.

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Springboard expands leadership team

Hotel Business

Jason Pirock joins the team as corporate director of marketing, where he will be responsible for brand and performance marketing of Springboard, its brands and its collection of properties. Most recently, he was head of marketing for Aparium Hotel Group. She previously held management roles with Westin St.