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Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

The DMA currently identifies 24 core platform services as Gatekeepers, with Google a key player, alongside online travel agency (OTA), Booking.com, designated in May 2024. What the DMA changes mean for your Google strategy Google is used in 90% of searches. However, in reality this isnt the impact we have witnessed so far.

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GenAI is rewriting the travel marketing playbook

Hospitality Today

With 80% of users already relying on AI tools like Google Overviews, Expedia’s Romie, and Kayak’s ChatGPT plugin, traditional travel search and marketing strategies are being upended. Few winners in AI results: Just 20 sites dominate AI search for flights; Marriott is the only hotel brand in the top 20.

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36 hospitality podcasts to listen to in 2025

Cloudbeds

On Air with Russell of Hotels Hosted by Russell Edmond, On Air discusses hospitality trends and marketing strategies and features interviews with industry professionals from hotels, tourism bureaus, food & travel influencers, and more. Each episode offers actionable advice, marketing strategies, and insights into the latest trends.

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SiteMinder and RevenYou perfect the art of hotel business optimisation

SiteMinder

Unlocking profit for its clients has become synonymous with the brand over the years. Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenue management, sales, marketing, and systems integration. Let’s look at five examples.

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Why traditional compsets are holding your hotel back 

Cloudbeds

While traditionally defined by location, brand, and amenities, todays compsets are increasingly segmented by booking behaviors and traveler demographics. Knowing your competitors allows you to study their branding, offers, and guest feedback. Before diving into how compsets have evolved, well first revisit the basics. Refine messaging.

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Hotel Mobile Marketing – 12 Fool-Proof Strategies

MediaBoom

With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. Hotel Mobile Marketing Strategies 1.

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EBITDAR explained: Driving financial health for hotels

Cloudbeds

These expenses represent the allocated cost of assets that are either tangible (such as buildings, furniture, and equipment) or intangible (such as brand rights and permits) over their useful life. Improve marketing and distribution Optimize distribution channels to reduce sales commissions. Depreciation and amortization. Rent costs.

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