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The DMA currently identifies 24 core platform services as Gatekeepers, with Google a key player, alongside online travel agency (OTA), Booking.com, designated in May 2024. What the DMA changes mean for your Google strategy Google is used in 90% of searches. However, in reality this isnt the impact we have witnessed so far.
With 80% of users already relying on AI tools like Google Overviews, Expediaâs Romie, and Kayakâs ChatGPT plugin, traditional travel search and marketingstrategies are being upended. Few winners in AI results: Just 20 sites dominate AI search for flights; Marriott is the only hotel brand in the top 20.
On Air with Russell of Hotels Hosted by Russell Edmond, On Air discusses hospitality trends and marketingstrategies and features interviews with industry professionals from hotels, tourism bureaus, food & travel influencers, and more. Each episode offers actionable advice, marketingstrategies, and insights into the latest trends.
Unlocking profit for its clients has become synonymous with the brand over the years. Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenue management, sales, marketing, and systems integration. Let’s look at five examples.
While traditionally defined by location, brand, and amenities, todays compsets are increasingly segmented by booking behaviors and traveler demographics. Knowing your competitors allows you to study their branding, offers, and guest feedback. Before diving into how compsets have evolved, well first revisit the basics. Refine messaging.
With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. Hotel Mobile MarketingStrategies 1.
These expenses represent the allocated cost of assets that are either tangible (such as buildings, furniture, and equipment) or intangible (such as brand rights and permits) over their useful life. Improve marketing and distribution Optimize distribution channels to reduce sales commissions. Depreciation and amortization. Rent costs.
Many hotels focus on traditional marketing methods but fail to expand their reach across multiple online channels, such as social media , search engines, and OTAs (Online Travel Agencies). Not Leveraging Hyper-Personalization Personalized marketing is no longer optional, it’s expected.
This evolution highlights the urgency for hospitality brands to adopt innovative strategies like hospitality content marketing , which involves creating and distributing valuable, engaging content to connect with travelers at every stage of their journey. However, global competition adds another layer of complexity.
By empowering hotels that live and breathe authentic hospitality, the soft brand is seeking to reshape the future of luxury travel – one pioneering property at a time. “ Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
What Are the Latest Digital Marketing Trends for Hotels in 2025? In 2025, social media marketing and Google Ads are crucial components of hotel marketingstrategies. OTA Sync is one of the software solutions on the market that focuses on booking engine excellence. How Can Hotels Optimize for Voice Search?
Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. Retargeting keeps your brand visible while remarketing encourages repeat visits.
Theres a tendency to rely on one-off discounts, flash sales, or online travel agencies (OTAs) to fill rooms quickly without building a sustainable demand pipeline. While these tactics may temporarily boost occupancy, they dont create the guest loyalty or brand recognition needed for consistent revenue growth. A smart, focused strategy.
But if your social inbox sits unanswered for hours—or worse, days—you’re telling your next-gen guests exactly what to expect from their stay: delay, disconnection, and a brand that’s asleep at the wheel. No endless scrolling through OTAs. They’re booking brands, not rooms. The rooftop views that scream luxury. It’s insulting.
If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketingstrategy can lead to missed bookings and lost revenue. Online Presence: Pictures That Speak Volumes Your website and OTA listings are your hotel’s digital storefront.
What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketingstrategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.
Emerging as a Thought Leader In 2024, we hosted the first-ever event for India’s mid-segment hotel brands, promoting collaboration within the industry. Subsequently, we released a comprehensive white paper outlining opportunities and challenges for these brands which received positive feedback from industry leaders.
His strategic leadership helped position the brand for long-term, sustainable growth. Earlier in his career, Cunningham held senior leadership roles at Dunkinâ and Inspire Brands , where he was instrumental in expanding the Dunkinâ and Baskin-Robbins footprint across the U.S. and Canada.
Together, the combined organization will serve more than 800 restaurant brands in 150,000+ locations and 100+ countries, representing 90% of the top 50 restaurant chains in the U.S. With AI-driven tools and deep cross-product integration, PAR Engagement gives restaurant brands the control, intelligence, and speed they need to stay ahead.
With AI-driven tools and deep cross-product integration, PAR Engagement gives restaurant brands the control, intelligence, and speed they need to stay ahead. Digital engagement isnt new; most brands have done the basics, but today were entering a more competitive and more challenging time than ever. and Canada.
Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketingstrategies that captivate guests and boost bookings.
And there’s no hiding that Online Travel Agents (OTAs) are a major source for optimizing their online booking flow. It is observed that OTAs control approximately 2/3rd of all online bookings. But hoteliers often get muddled among various OTA platforms and miss out on the best ones. Top 10 OTAs to Drive Maximum Bookings.
Global cloud-based market intelligence provider OTA Insight has rebranded to Lighthouse. “Our capabilities and vision have outgrown the OTA Insight name,” said Sean Fitzpatrick, CEO. The post OTA Insight rebrands as Lighthouse appeared first on hotelbusiness.com.
A strong hotel brand is the cornerstone of enduring success. In fact, a strong brand can increase revenue by up to 23%. Investing in hotel branding is a strategic decision that can yield substantial returns. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share.
Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. They play a pivotal role in marketing and selling rooms. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketingstrategy incorporates OTAs to boost sales and revenue.
One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis. In this article, we’re going to explore how the SWOT analysis can have a real impact on shaping digital marketingstrategies within the hotel industry.
In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketingstrategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.
To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketingstrategy. Your target audience should define which channels you advertise on and which OTAs you partner with. Online Travel Agents OTAs are your billboards to acquire guests.
To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketingstrategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. This adds authenticity and depth to your brand.
We’ve detailed the most profitable marketing channels for hotels to help you reduce costs, improve performance and increase your bottom line. Profitable Marketing Channels for Hotels CPC Marketing for Hotels Cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience.
By leveraging AI-driven automation and hyper-personalized communication at scale across Email, SMS, WhatsApp, and OTAs, Bookboost empowers hotel groups and brands to increase direct revenue and guest loyalty. This investment is a game-changer. said Willem Rabsztyn, CEO of Bookboost.
As a hotel management company , we understand the challenges they face in developing effective hotel marketingstrategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.
Using WhatsApp as your hotels marketingstrategy isnt just about keeping up with trends; its about addressing the evolving expectations of todays traveler. Maintain consistent branding and tone of voice. By adopting this tool, hotels can deliver value at every stage of the guest journeybefore, during, and after the stay.
Is your marketingstrategy aligned to it? The booking can be via an OTA, your website or other travel companies. With 92% of the travellers relying on a review before making a booking, this is extremely important in your marketingstrategy. The flavour of your messaging should not be your brand or offers.
Familiarity builds over time, and when the customer is looking for a specific product or service, that brand will be front of mind. Ultimately, your content should aim to turn the audience not just into paying guests, but loyal customers and brand ambassadors. Why does my hotel need a content marketingstrategy?
If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. In fact, OTAs such as Expedia have updated their algorithms to give preference to properties that have been called out by guests for their fantastic guest experience. Focus on customer experience.
Despite the numerous responsibilities you carry, it's important to prioritize marketing efforts to make your vacation rentals stand out. By following these six steps for vacation rental branding , you can achieve this goal and showcase the unique qualities of each home. We can’t wait to help you build a marketingstrategy that works!
OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.
CityBlue is a borderless, branded group of business-centric hotels in Eastern and Southern Africa’s major cities, supported by a world-class digital infrastructure. STAAH’s platform’s robust reporting tools enable CityBlue’s team to track performance metrics in real-time and optimise revenue management strategies accordingly.
Adjust your marketing A detailed marketingstrategy for low occupancy is important – the more granular you get, the better. Spend time to optimise your listing on OTAs. Working with local operators or even the local tourism board could be helpful with co-branded experiences created that benefits everyone.
It’s a great place to build your hotel’s brand and promote to Gen-Zs and Millennials looking for new travel experiences. It is a powerful marketing tool for the hospitality industry. Here are a few reasons why Instagram is integral to a hotel’s social media marketingstrategy. Build brand awareness.
Influencer marketing has become a powerful tool in the hotel industry, helping hotels connect with their audience through authentic voices. For medium-sized hotels, particularly those looking to boost their brand visibility and drive bookings , leveraging influencer marketing can be incredibly effective.
But with the rise of powerful online travel agents (OTAs) and voice-activated travel assistants, a question lingers: will hotels even need their own websites in the future? OTAs: A Necessary Evil? While OTAs undeniably capture a significant chunk of online bookings, they also charge commission fees that eat into hotel profits.
It includes a booking engine that integrates with your website – as well as its own website builder – and allows guests to make reservations directly with you, no OTAs required. One of the biggest challenges that small hoteliers face is the dominance of Online Travel Agencies (OTAs) like Booking.com and Expedia.
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