Remove Branding Remove Hotels Remove Marketing Strategy
article thumbnail

Key appointments: Capella Sydney, The Tasman, JLL Hotels and Hospitality

Hotel Management

The Tasman names new General Manager The Tasman, a Luxury Collection Hotel, Hobart has appointed Carolyn Smith as General Manager. She was named GM of the Year 2023 for Marriott Brand Select Brand Hotels in the APEC region. Polcheira joins from Accor, where he served as the Commercial Director at Sofitel Sydney Wentworth.

article thumbnail

How Drone Storytelling Is Transforming Hotel Marketing

Hotel Speak

As hotel marketing evolves, so does the demand for emotionally-driven, immersive content. Drone storytelling is emerging as one of the most powerful tools to showcase a hotel”s unique environment, ambiance, and guest experience. Q1: What role do you think drone footage plays in today’s hotel marketing strategies?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?

article thumbnail

Navigating the Zero&Click Era: How Brands Can Leverage AI to their Advantage

Hotel News Resource

Marcus Sheridan of iMPACT discusses the significant shift in digital marketing strategies due to the advent of zero&click searches and the rise of AI, where consumers get immediate answers without clicking on websites.

article thumbnail

Gen Z’s hotel hunt: No map, just moves

Hospitality Today

This shift demands that hotels rethink digital marketing strategies, as brand loyalty continues to erode and authenticity becomes a key driver of trust. Key takeaways Fragmented discovery: Gen Z hotel shoppers no longer follow linear search paths. Implication for hotels: Legacy marketing strategies are outdated.

article thumbnail

2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

The world of hotel digital marketing is evolving rapidly. To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. What Are the Key Hotel Marketing Trends for 2025? Social commerce is booming.

article thumbnail

Hotel Mobile Marketing – 12 Fool-Proof Strategies

MediaBoom

If your hotel isn’t reaching travelers through mobile, you’re missing critical opportunities to connect and convert. With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Get My Free Audit Should My Hotel Use Mobile Marketing?

Market 53