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The Tasman names new General Manager The Tasman, a Luxury Collection Hotel, Hobart has appointed Carolyn Smith as General Manager. She was named GM of the Year 2023 for Marriott Brand Select BrandHotels in the APEC region. Polcheira joins from Accor, where he served as the Commercial Director at Sofitel Sydney Wentworth.
As hotelmarketing evolves, so does the demand for emotionally-driven, immersive content. Drone storytelling is emerging as one of the most powerful tools to showcase a hotel”s unique environment, ambiance, and guest experience. Q1: What role do you think drone footage plays in today’s hotelmarketingstrategies?
The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotelmarketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?
Marcus Sheridan of iMPACT discusses the significant shift in digital marketingstrategies due to the advent of zero&click searches and the rise of AI, where consumers get immediate answers without clicking on websites.
This shift demands that hotels rethink digital marketingstrategies, as brand loyalty continues to erode and authenticity becomes a key driver of trust. Key takeaways Fragmented discovery: Gen Z hotel shoppers no longer follow linear search paths. Implication for hotels: Legacy marketingstrategies are outdated.
The world of hotel digital marketing is evolving rapidly. To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. What Are the Key HotelMarketing Trends for 2025? Social commerce is booming.
If your hotel isn’t reaching travelers through mobile, you’re missing critical opportunities to connect and convert. With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Get My Free Audit Should My Hotel Use Mobile Marketing?
Ovolo Hotels is set to harness the power of artificial intelligence to elevate marketing efforts through a strategic partnership with innovative marketing group Nodal. A trailblazer in the digital marketing landscape, Nodal brings expertise in AI optimisation, utilising advanced data analytics and machine learning algorithms.
Checking In with Anthony and Glenn Co-hosted by Anthony Melchiorri and Glenn Haussman, this podcast offers discussions on hospitality trends, interviews with industry experts, and insights into hotel operations, development, and management. Episodes cover topics like social media strategies, SEO, and direct booking tactics.
RevenYou , led by CEO and Founder Tamie Matthews , has a knack for turning around the fortunes of hotel businesses, even under the most dire circumstances. Unlocking profit for its clients has become synonymous with the brand over the years. Let’s look at five examples.
This makes it particularly relevant for businesses like hotels (but also restaurants, casinos, or airlines), which often face high rent expenses. In this article, we break down this key metric for hotels, providing tips to improve profitability and how technology can simplify reporting. Rent costs. Restructuring costs. in H1 2023.
Its a question every hotel must answer. What is a hotel compset? A hotel’s competitive set is a group of hotels that compete with your property for the same guest. A hotel’s competitive set is a group of hotels that compete with your property for the same guest. Who are my competitors?
With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.
With 80% of users already relying on AI tools like Google Overviews, Expediaâs Romie, and Kayakâs ChatGPT plugin, traditional travel search and marketingstrategies are being upended. Few winners in AI results: Just 20 sites dominate AI search for flights; Marriott is the only hotelbrand in the top 20.
Imagine a world where every part of the travel industry works together seamlesslyairlines filling seats, hotels boosting bookings, and destinations attracting their desired type of visitors. This solution offers full-funnel and brand positioning adapted to the travel sellers location and search criteria. Thats where we come in.
This evolution highlights the urgency for hospitality brands to adopt innovative strategies like hospitality content marketing , which involves creating and distributing valuable, engaging content to connect with travelers at every stage of their journey. However, global competition adds another layer of complexity.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.
For a digital marketing agency like ours specializing in luxury hotels and resorts, data holds the key to success. In this blog post, we'll explore these data categories and their significance in your marketingstrategy. At the core of your digital marketingstrategy lies first-party data.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.
The Equeva Group is an innovative, privately owned, hotel group and is the largest 3.5 Its given us full control over our marketingstrategy and detailed areas on changing our campaigns, he said. SiteMinder's smart hotel platform helps you do exactly that. In just over a month, SiteMinder was able to deliver: 32.8x
Ah, the thrill of hotelmarketing! As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketingstrategies and win over a new generation of travelers. In 2025, hotelmarketing isn’t just about booking a few extra nights here and there.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.
In this article, well break down what demand generation really is, the common challenges hotels face in getting it right, and most importantly, how to make it work for your business. For instance, hotels can drive demand by understanding guest behaviorwhat experiences different segments crave and what truly influences their decisions.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.
“How do I make my hotel stand out online?” In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. Volume Builds Credibility : Guests tend to trust hotels with a large number of reviews. They check the reviews.
Once a stable pillar of the tourism booking funnel, Google is now rolling out generative AI featuresâlike Geminiâs AI Overviewsâthat fundamentally alter how travelers discover and engage with travel brands. Hotel keywords: From under 1% to nearly 3% in the same timeframe. weve got you covered.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.
In the rapidly evolving landscape of hotel digital marketing, Connected TV (CTV) advertising has emerged as a powerful tool for hotels aiming to enhance their brand visibility and attract discerning travelers. So, what are some of the benefits of using CTV ads for hotels, and how do you know if its right for your brand?
Most travelers dont book a hotel on their first visit to a website. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. Retargeting keeps your brand visible while remarketing encourages repeat visits.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.
Then there was the news that energy costs for UK hotels doubled in a timespan of just four years, and costs remain high today. The PwC hotel forecast for 2025 shows 1.9% This means travel and hotel businesses need to adapt their strategies to stay competitive. Business hurdlesor opportunities? occupancy growth.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.
Hotel management company PM Hotel Group has made executive promotions across the company and its lifestyle division, Modus by PM Hotel Group, as the company expands into new regions across the U.S. PM Hotel Group promotions The following executives have been promoted: Joe Del Guidice has been promoted to EVP, operations.
In the fast-paced world of hospitality, staying informed about industry trends, innovations, and best practices is crucial for hotel professionals. The podcast takes listeners through case studies of beautifully designed hotels, sharing insights from architects, interior designers, and brand leaders.
May 13, 2025 – In a competitive hospitality landscape, Singapore based Millennium Hotels and Resorts , with more than 80 destinations spread across four continents, has selected Amadeus digital media solution to increase brand awareness and bookings at its properties.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.
Marriott International has made several leadership changes in marketing and sales, including naming Andy Kauffman its new chief commercial officer, U.S. & Kauffman returns to Marriott from the National Football League (NFL), where he served as SVP, marketingstrategy & science since 2021. & Canada.
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