This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
From predictive pricing to generative content, AI is driving a new wave of digitalmarketing innovation that can directly impact a hotel’s bottom line. Some hotels are even using AI to generate initial drafts of review responses, enabling staff to maintain a fast response time while still providing personalized service.
The world of hotel digitalmarketing is evolving rapidly. Let’s explore the top trends shaping hotel digitalmarketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?
With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digitalmarketing. In this blog, we will look at ten common digitalmarketing mistakes hotels make. 10 Common DigitalMarketing Mistakes Hotels Make 1.
OTAs increase their bids on branded searches when they know they can offer travelers the best price. This in turn pushes up the cost per click for the hotels when bidding on their own branded search results. While these platforms help hoteliers reach a wider audience, abandoning rate integrity sacrifices marketing spend and profit.
The European Commissions DigitalMarkets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. Gatekeepers are large digital platforms that provide core services, such as search engines.
Types of Brand Storytelling for Hotels Storytelling Tips Common Mistakes to Avoid in Hotel Brand Storytelling Case Studies Discover the strategies that transform simple bookings into emotional connections, turning visitors into lifelong advocates of your brand. Your brand story doesn’t stop once a guest books a room.
During her time at Accor, Couton has held several senior roles across loyalty, digitalmarketing, distribution and commercial B2B, most recently serving as Managing Director, Asia Pacific, at D-EDGE, a distribution, technology and digitalmarketing platform for the hotel industry. “I’m
As we step into 2025, it brings us immense pride to share that eZee Absolute , our flagship cloud hotel property management system, has been honored with multiple accolades from Gartner DigitalMarkets , encompassing Capterra , Software Advice , and GetApp. ” Raj Singh, Head of Marketing, Yanolja Cloud Solution.
It’s the final destination for your digitalmarketing efforts and the moment of truth for a potential guest. Custom Branding : Your booking experience should look and feel just like the rest of your website. These elements reassure guests that your site is safe and your service is solid. Aim for under 3 seconds.
This cycle of engagement strengthens your brand’s image and turns satisfied guests into advocates. Brand Awareness Your hotel’s reputation shapes how travelers perceive your brand. Proactive reputation management ensures your brand is associated with quality, consistency, and exceptional service. The result?
Highlight Unique Skills While customer service, team management, and hospitality software proficiency are essential, showcasing unique skills can set you apart. Highlighting experience in luxury hotel management, high-end guest services, or fast-paced environments like resorts can show your ability to handle pressure and deliver results.
Recognizing the power of digitalmarketing early on, Laura invested heavily in SEO just as it was emerging, which quickly paid off, securing the companys first hotel contract for glass splashbacks. A brand that quickly carved out a niche for bespoke, design-led illuminated and framed mirrors.
With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. Hotel Mobile Marketing Strategies 1.
These lesser-known platformsâoften fed by wholesalers or affiliate networksâare increasingly undercutting hotelsâ direct rates, eroding price parity and digitalmarketing effectiveness. For independent and boutique hotels without big-brand muscle, the problem is particularly acute.
Threads launches its initial test of ads Meta has begun testing ads on Threads with select brands in the U.S. Google Search introduces "Ask for Me" feature for personalized answers This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when its available. Discover now.
This shift demands that hotels rethink digitalmarketing strategies, as brand loyalty continues to erode and authenticity becomes a key driver of trust. Trust is peer-led: Authentic peer content on social platforms holds more influence than brandmarketing or AI tools.
A hotel franchise is a business model where an independent hotel owner operates under the brand and management system of an established hotel chain. In exchange for fees, the franchisor provides access to brand recognition, marketing resources, reservation systems, and operational support.
In his new role, he will continue to lead mortgage operations, accounts services and financial planning & analysis, focusing on building a finance function to support the company’s expansion plans. Garrett Stump , a 24-year veteran of Westgate, has been promoted to SVP, owner services & inventory management.
Episodes cover topics like team management, customer service excellence, and personal development. Suite Spot is for hotel marketers, managers, and professionals looking to improve their digital presence and marketing effectiveness. Who’s it for? Who’s it for? Who’s it for?
Additionally, the EU’s DigitalMarkets Act has given hotels more opportunities to compete with OTAs on pricing, leading to a shift in the competitive landscape. Even with these developments, rate parity remains common in many markets. Plus, rate parity can help maintain your hotel’s brand value.
While front-line roles (like housekeeping or F&B service) still require in-person presence, many back-of-house and corporate roles are now being reimagined. Remote-Ready Roles: Marketing, revenue management, HR, and reservations teams are increasingly operating in hybrid or fully remote models.
Data is a pivotal point in digitalmarketing. For a digitalmarketing agency like ours specializing in luxury hotels and resorts, data holds the key to success. In this blog post, we'll explore these data categories and their significance in your marketing strategy. What is first-party data?
AI Messaging Agents: Automating Guest Service and Operations Logging As mobile messaging surpasses voice communication for younger demographics, guest service expectations are shifting accordingly. These agents help properties maintain an active, responsive brand presence online without overwhelming staff bandwidth.
In the rapidly evolving landscape of hotel digitalmarketing, Connected TV (CTV) advertising has emerged as a powerful tool for hotels aiming to enhance their brand visibility and attract discerning travelers. So, what are some of the benefits of using CTV ads for hotels, and how do you know if its right for your brand?
Almost every single brand, uh, major hospitality brand represented there, uh, with C-Suite leadership. One of the, uh, quotes that really stuck with me was Mitch Patel from Vision Hospitality, who said, our industry is so transparent through reviews, um, social media, you have to focus on the fundamentals in service right now.
Alexi Khajavi : So Questex is a medium sized information services company. So the three that you mentioned, hospitality, travel, and wellness, are the markets that I have the privilege of running. And we then work with the brands, the sellers in those industries to connect with those buyers. We’re B2B media at our core.
While these tactics may temporarily boost occupancy, they dont create the guest loyalty or brand recognition needed for consistent revenue growth. Hotels can miss out on opportunities for direct bookings or even undervalue the brand when not optimizing their channel mix and most profitable segments effectively.
It uses cookies to track and target these visitors, ensuring your brand stays top of mind even after they’ve left your site. Retargeting keeps your brand visible while remarketing encourages repeat visits. With both approaches working alongside one another, this creates a balanced digital strategy for hoteliers.
What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketing strategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.
Today we have over 1700 properties across both the US and Canada that are Green Key certified, and we have partnered with virtually all of the leading brands in the market who have committed to sustainability certification for their networks. That is our goal, and we’ve stayed true to that. Ryan Embree: Yeah.
This can also improve brand loyalty, as it allows guests to form a more personal connection with your hotel. Leaving negative reviews visible also gives your hotel a chance to flex your problem-solving and customer service skills, with thoughtfully crafted replies.
Maybe different brands, different management companies that you’ve been a part of. So love to hear maybe your backgrounds in hospitality and what let you here to a brand new property, which we’re gonna talk about here shortly. I think pushing the level, pushing the service culture is gonna be exciting for this property.
If you are watching us on our official TMG YouTube channel, you will see that we are in a brand new space. We’re in a brand new area. We’ve enhanced our services and support, and we continue to find ways to better understand and meet our partner’s needs. We don’t just provide a service.
Gabriel breaks down the intricacies of F&B in hospitality, how the Indigo brand is evolving, and what attendees can look forward to at the 2025 Independent Hotel Show Miami. Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. It would be pretty transactional.
Recently added Medallia surveys as well for some of the brands. And then from there, right, they need to know about hospitality, they need to know about different hotel brands. No matter whether it’s a big branded property or a small, independent property? Then it was, what about guest verified reviews on my brand site?
By surfacing in-stay feedback in real time within the PMS, hotel staff can take immediate action on service issues, enhancing operational efficiency and delivering a more seamless, personalized guest experience across both branded and independent hotels. To meet with Sojern during the event, book a meeting.
Unveiled at HITEC 2025 (June 16â19, Booth #3805), Pro:Centric+ enables easy and seamless integration of third-party services and dramatically simplifies installation and management â requiring far less technical expertise. âWith Pro:Centric+ the TV becomes more than a piece of glass.
If they read good reviews, informative blog posts, or even fun posts on social media, guests feel confident that they are choosing a reliable accommodation service. Share User-Generated Content Here are some ways to encourage guests to share content: Ask guests to post their experiences using a branded hashtag.
Bryan joins the podcast to discuss founding Aligned Hospitality, the meaning behind the brand, technology in hospitality, improving the guest experience, and much more. Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. It was a full service, DoubleTree.
We have hospitality leaders here all the time on the podcast, talk about the different influences, whether it be brands that they’ve learned from or grew up in, and then they and they took some of that and then went to an maybe a competitor brand and then took some ideas and philosophies from that.
She will play a key role in market analysis and identify trends and market share. She will also work closely with the companys e-commerce/digitalmarketing department to facilitate strategic plans for individual properties, while analyzing and capitalizing on channel distribution.
Service to Israel has been sporadic for nearly two years as airlines have canceled flights to the country multiple times since the October 7, 2023 attacks. Flights to Jordan and Russia will be suspended until June 20, and service to Lebanon is canceled until June 17.
In this swiftly expanding digital domain, digitalmarketers stand at a crossroads, encountering new opportunities and daunting challenges. Discover the intricacies of the Metaverse and explore strategies for digitalmarketers to thrive in this dynamic environment in 2024 and beyond. The Metaverse: What is it?
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content