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How AI is Reshaping Hotel Digital Marketing in 2025

Social Hospitality

From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. Some hotels are even using AI to generate initial drafts of review responses, enabling staff to maintain a fast response time while still providing personalized service.

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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?

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10 Digital Marketing Mistakes Hotels Often Make (and How to Fix Them)

STAAH

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.

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The hidden cost of rate disparity: OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)

Hotel Speak

OTAs increase their bids on branded searches when they know they can offer travelers the best price. This in turn pushes up the cost per click for the hotels when bidding on their own branded search results. While these platforms help hoteliers reach a wider audience, abandoning rate integrity sacrifices marketing spend and profit.

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Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. Gatekeepers are large digital platforms that provide core services, such as search engines.

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Storytelling for Hotels – Turn Brand Stories into Revenue

MediaBoom

Types of Brand Storytelling for Hotels Storytelling Tips Common Mistakes to Avoid in Hotel Brand Storytelling Case Studies Discover the strategies that transform simple bookings into emotional connections, turning visitors into lifelong advocates of your brand. Your brand story doesn’t stop once a guest books a room.

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Key appointments: Accor Plus, Marriott International, Urban Rest

Hotel Management

During her time at Accor, Couton has held several senior roles across loyalty, digital marketing, distribution and commercial B2B, most recently serving as Managing Director, Asia Pacific, at D-EDGE, a distribution, technology and digital marketing platform for the hotel industry. “I’m