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Navigating the Zero&Click Era: How Brands Can Leverage AI to their Advantage

Hotel News Resource

Marcus Sheridan of iMPACT discusses the significant shift in digital marketing strategies due to the advent of zero&click searches and the rise of AI, where consumers get immediate answers without clicking on websites.

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Gen Z’s hotel hunt: No map, just moves

Hospitality Today

According to SOCi’s 2025 Consumer Behavior Index, Gen Z consumers increasingly rely on TikTok, Reddit, Yelp, and Instagram—rather than a single search engine—to research and assess hospitality options. Trust is peer-led: Authentic peer content on social platforms holds more influence than brand marketing or AI tools.

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GenAI is rewriting the travel marketing playbook

Hospitality Today

With 80% of users already relying on AI tools like Google Overviews, Expedia’s Romie, and Kayak’s ChatGPT plugin, traditional travel search and marketing strategies are being upended. Few winners in AI results: Just 20 sites dominate AI search for flights; Marriott is the only hotel brand in the top 20. weve got you covered.

Market 40
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10 Digital Marketing Mistakes Hotels Often Make (and How to Fix Them)

STAAH

Diversify your marketing efforts to maximize exposure and engagement. According to a BrightLocal survey, 87% of consumers read online reviews before making a booking decision. Not Leveraging Hyper-Personalization Personalized marketing is no longer optional, it’s expected.

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Hotel Mobile Marketing – 12 Fool-Proof Strategies

MediaBoom

With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. Hotel Mobile Marketing Strategies 1.

Market 53
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EBITDAR explained: Driving financial health for hotels

Cloudbeds

These expenses represent the allocated cost of assets that are either tangible (such as buildings, furniture, and equipment) or intangible (such as brand rights and permits) over their useful life. Improve marketing and distribution Optimize distribution channels to reduce sales commissions. Depreciation and amortization. Rent costs.

Revenue 40
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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

What Role Does Personalization Play in 2025 Hotel Marketing? AI-powered personalization tools handle tasks that used to consume staff time, such as sorting guest data or sending personalized offers. What Are the Latest Digital Marketing Trends for Hotels in 2025?