MediaBoom

JUNE 11, 2024

It seems that luxury brands have been less willing to jump into the social media landscape. Luxury brand customers are active in social media, and that is where you need to be. Here is where you shape how the world sees your brand. Read on to find out why you must still be active on social media with your luxury brand.

Branding 73

Branding Digital Marketing Marketing Market 73

Hotel Management

JUNE 20, 2024

The majority of [new hotels] will be outside Japan, and Australia is one of the key target markets. With many of the world’s most loved luxury brands originating from Asia, Kaneda believes there is an opportunity to bring Japanese hospitality – which has yet to make a significant impact globally – to an international audience.

Resorts 147

Resorts Hotels Target Marketing Tourism 147

Social Hospitality

JULY 5, 2022

Buying ad space in newspapers and magazines helps bring awareness to your brand. Broadcasting your ads on television or radio is the most widespread traditional type of marketing. If your goal is to increase your brand awareness or announce your upcoming promotion/sale/event, this method is the best one to implement.

Marketing 189

Marketing Market Branding Services 189

Hotel Business

APRIL 4, 2024

At the 2024 AAHOA Convention & Trade Show at the Orange County Convention Center in Orlando, brand leaders took to the stage during the first General Session to discuss the issues affecting the hotel industry. “All of us have extended-stay brands on this stage, me in particular,” he said.

Target Marketing 111

Target Marketing OTA Scale Resorts 111

Hotel Business

JUNE 22, 2023

Mission Hill Hospitality has acquired two new hotel assets in a single transaction as it continues to expand its portfolio throughout targeted markets in the U.S. The Residence Inn Tuscaloosa is located along the banks of the Black Warrior River, close to downtown and the University of Alabama. Terms are undisclosed.

Target Marketing 59

Target Marketing Hotels Closing Hospitality 59

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. How to develop a hotel social media marketing strategy The first step to creating a hotel social media marketing strategy is to define your goals.

Marketing 105

Marketing Market Hotels Travel 105

MediaBoom

AUGUST 3, 2023

Real estate content marketing is critical for strengthening your brand and growing your audience. What is content marketing in real estate? Real estate content marketing utilizes content forms to reach new audiences and strengthen relationships with existing customers. How can content marketing help you achieve this?

Real Estate 98

Real Estate Marketing Market Consumer 98

Hotelogix

SEPTEMBER 12, 2024

Marketing Insights  The aggregate data collected from review websites can offer profound marketing insights. Hotels can analyze guest preferences and expectations trends, which can inform targeted marketing strategies.

Hotels 84

Hotels Services Management Accommodation 84

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. It’s not limited to digital marketing, and uses various mediums. They also have different values that influence which luxury brand they favor.

Hotel Marketing 52

Hotel Marketing Marketing Market Consumer 52

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

MediaBoom

APRIL 3, 2023

The luxury watch market is taking the world by storm. Understanding the luxury watch market will help you increase sales and know your target market and what appeals to them. Each carefully-designed watch’s style, characteristic, design, and brand defines the luxury watch market.

Marketing 52

Marketing Market Digital Marketing Sales 52

eZee Absolute

JANUARY 19, 2023

Additionally, if they want to conduct market research and gather customer data, they can leverage the hotel’s existing customer base. ” To build and maintain strong brand identity and build trust with guests, hotels must maintain consistency in message and branding. .”

Hotel Marketing 81

Hotel Marketing Marketing Market Hotels 81

MediaBoom

SEPTEMBER 21, 2023

Brand recognition is consumers’ ability to identify your brand by the colors of its logo, which is the voice of the company. Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group.

Marketing 93

Marketing Market Marketing Strategy Business 93

MediaBoom

NOVEMBER 14, 2023

It allows you to reach your audience where they spend most of their time, increasing anything from brand awareness to your customer rates. And for the majority of brand, that’s exactly what happens. In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns.

Cost Per Click 52

Cost Per Click Marketing Strategy Real Estate Business 52

MediaBoom

JULY 10, 2024

Tools like SEMrush , Google Keyword Planner , Ahrefs , Google Trends , and AnswerThePublic can help you research keywords that are relevant to your target market. While many forms of video content will elevate your brand, the key to using videos for home builder SEO is to focus on the topics identified in your keyword research.

Business 75

Business Construction Marketing Market 75

Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. Consider attending tradeshows to network and educate attendees about your brand and offerings.

OTA 99

OTA Sales Revenue Hotels 99

Little Hotelier

OCTOBER 11, 2023

It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy. Hotel email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market segment. Will they find this email interesting?

Email Marketing 98

Email Marketing Marketing Market Hotels 98

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. This will usually also include a mission statement, brand vision , and breakdown of your goals. Industry analysis The industry analysis will look close at the tourism and hospitality industry.

Business 52

Business Target Marketing Consumer Accommodation 52

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue.

Hotels 52

Hotels Branding Marketing Market 52

Xotels

APRIL 3, 2024

Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

MediaBoom

MARCH 14, 2024

Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Elevate Your Luxury Brand Today Schedule Your Free Consultation Seeking to elevate your luxury business? Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Digital Marketing 85

Digital Marketing Services Marketing Market 85

SiteMinder

JULY 13, 2024

Revenue managers must continuously monitor property performance, market trends, competitor pricing strategies, brand impact, and consumer behaviour to optimise their return on effort. Each individual property must consider a pricing strategy (or strategies) that work best for their particular brand.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Boutique Hotel News

NOVEMBER 15, 2022

With the decline of corporate travel, an increase in demand for staycations, some markets still closed to travel, and a volatile economic climate, your customer segments will likely have shifted, and in some cases disappeared, over the last 24 months. Where are your target markets researching and booking their travel?

Market Share 52

Market Share Marketing Market Consumer 52

Xotels

JUNE 2, 2023

Hotel SEO Marketing: The basis for being found on the world wide web Content is the king Use links to build credibility SEO Elements 3. Hotel Brand Protection 4. SEM drives high ROI through Brand Protection 5. Hotel Re-Marketing to Drive Conversion 6. Keeping a close eye on your website’s traffic is essential.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

Travel Media Group

JULY 19, 2023

I knew that in order to really grow and expand my career, I needed to maybe step outside of the Marriott bubble, expand my horizons a bit into other brands, other hotel types, other ways of doing business. You have to be kind of targeted and specific in your marketing. Ryan Embree: Yeah, I love that.

Hospitality 97

Hospitality Marketing Market Business 97

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. Keep this in mind as you further develop your hotel marketing plan.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

Little Hotelier

NOVEMBER 20, 2023

This will lead to more repeat visits and brand advocacy. Streamlined operations You’ll be able to automate some of your marketing, sales, and communication efforts, freeing up extra time to focus on actual guest interactions and service. It’s important to consider the following factors: 1.

Upsell 59

Upsell Hotels Occupancy Revenue 59

Catala Consulting

DECEMBER 28, 2023

By collecting and analysing data from various sources — including guest feedback, market trends, and operational metrics — hoteliers can make informed decisions that are more likely to result in improved guest experiences and operational efficiency.

Management 52

Management Revenue Management Revenue Hotels 52

MediaBoom

MAY 27, 2024

If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention. On the other hand, 65% of business buyers say they’d rather switch brands than continue receiving impersonal communications.

Email Marketing 52

Email Marketing Marketing Market Digital Marketing 52

SiteMinder

OCTOBER 10, 2022

Although both can result in the same hotel brand existing across hundreds or thousands of locations, there is a key difference. In these instances, the corporation owns the rights to the brand and all services & standards are regulated according to a corporate policy. Franchises and chains are often assumed to be the same thing.

Services 72

Services Hotels Accommodation Motels 72

Q4Launch

JUNE 17, 2022

Many of the same principles can be applied across all your vacation rental landing pages and blog posts, so they will be more easily found by search engine users in your target market. It’s good to note here that creating new and optimized content on a weekly basis is critical to achieving long-term success with SEO.

Intent 52

Intent Market Marketing Digital Marketing 52

Hotelier Magazine

MARCH 11, 2024

Sustained recovery and growth depend on the return of all markets and segments, including international travellers and also business travel, both of which are core to our visitor economy. We’re at, or close to, 2019 levels in all of the key indicators. Royce Chwin: The visitor economy has re-built in Vancouver.

Tourism 52

Tourism Business Marketing Market 52

SiteMinder

JANUARY 8, 2024

Referrals and return business If your guests give you positive feedback on completion of their stay, encourage them to share their experience with family and friends, online review sites and on social media to drive more bookings and brand awareness. The first thing they’ll do is close your website and it’s unlikely they’ll return.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

AUGUST 29, 2023

It’s not just about erecting a structure; it’s about creating an environment that resonates with the intended brand image and guest expectations. It’s something to carefully consider and may come down to who your target market is.

Revenue 52

Revenue Hotels OTA Operations 52

Cloudbeds

JANUARY 10, 2025

Further, Google Hotel Ads (GHA) are integrated into Google Search results, Maps, and Google My Business Profiles, providing unrivaled exposure for your brand. Today, the company operates seven brands, including HotelsCombined, and works with more than 60 international sites in over 20 languages.

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

SiteMinder

JANUARY 8, 2024

Referrals and return business If your guests give you positive feedback on completion of their stay, encourage them to share their experience with family and friends, online review sites and on social media to drive more bookings and brand awareness. The first thing they’ll do is close your website and it’s unlikely they’ll return.

Operations 52

Operations Management OTA Hotels 52