SiteMinder

JULY 17, 2025

For hotel managers, that means a fresh stream of millennial and Gen Z guests who are motivated by price, flexibility and share-worthy experiences rather than traditional brand loyalty. By listing your property on Tryp.com, you appear where these younger travellers are already researching trips, without relying solely on the usual OTAs.

Average Daily Rate

Hospitality Tech

JUNE 5, 2025

55% abandon purchases, 50% switch brands, and 39% cancel subscriptions when confronted with digital issues. IT Silence Doesn’t Mean Success Many digital failures don’t trigger complaints but still cause guests to abandon their plans or switch brands. Brands can no longer treat gen AI users as early adopters.

Consumer

AskSuite

JULY 16, 2025

In a hotel setting, AI agents typically: Respond instantly to FAQs like check-in times, amenities, or cancellation policies. Combined with the convenience of multilingual support and 24/7 availability, AI eliminates booking friction, boosts traveler confidence, and reduces OTA dependence. Guests never have to repeat themselves.

Hospitality

BCV

MAY 16, 2025

But if your social inbox sits unanswered for hours—or worse, days—you’re telling your next-gen guests exactly what to expect from their stay: delay, disconnection, and a brand that’s asleep at the wheel. No endless scrolling through OTAs. They’re booking brands, not rooms. The rooftop views that scream luxury. It’s insulting.

Cancellation

AskSuite

MAY 22, 2025

It provides 24/7, multilingual support across major communication channels like WhatsApp , website chat, and social mediaalways aligned with the hotels tone of voice and brand positioning. From frictionless communication to relevant offers and faster bookings, AI sets brands apart and fosters stronger guest loyalty.

Hospitality

Hospitality Tech

JUNE 5, 2025

Brands can no longer treat gen AI users as early adopters. 86% of travelers now want to shape their own experiences, with 93% of active gen AI saying this is important to the personal connection they feel with the brand. 42% would switch to a brand that could proactively suggest solutions to improve their experience in real-time.

Travel

Hospitality Tech

JUNE 9, 2025

It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management. Her focus will center on increasing AUV for existing operators while strategically expanding the brands presence into new communities. “It’s a real game-changer.

Operations

Hotelogix

APRIL 4, 2025

Consolidate your loyalty: 60% of travelers prioritize booking with one brand or credit card to maximize points. The OTA Balancing Act Online Travel Agencies (OTAs) can be your best friend or your worst enemy. Here’s how to strike the perfect balance: Use OTAs for research: 43% of travelers use OTAs for hotel bookings.

Travel

Hospitality Tech

JUNE 5, 2025

For the past two-and-a-half decades, Enseo has been a leading hospitality technology provider, consistently pioneering entertainment variety, promoting hotel branding on the screen, and connecting other in-room technologies for a more seamless experience. Hotel leaders should not rely solely on feedback forms or review sites.

Consumer

Hospitality Tech

JUNE 9, 2025

With more than 25 years of experience leading high-performing teams and driving strategic initiatives, Secor will play a key role in accelerating the brands growth, enhancing franchisee success, and continuing to streamline system-wide operations. Secor plans to further strengthen Taco Johns "people first" culture.

Consumer

STAAH

JUNE 11, 2024

Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.

OTA

TravelNet

JULY 20, 2023

Listing your short-term rentals on Online Travel Agencies (OTAs) can amplify your visibility and attract potential guests, a phenomenon known as the Billboard Effect. As customers come to OTAs with specific desires, it’s crucial for hosts to meet and even exceed the expectations of prospective guests.

OTA

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. In fact, the extra investment driving this change is making itself felt in other ways too. from $0.16

OTA

Hotelogix

OCTOBER 1, 2024

The travel industry has undergone many changes in recent years, and one area that’s constantly evolving is the world of Online Travel Agencies (OTAs). As we step into 2024, it’s clear that OTAs are not slowing down regarding innovation. Let’s dive into the top trends shaping the OTA landscape in 2024. 

OTA

Hotelogix

OCTOBER 24, 2024

Your front desk staff can use a Hotel PMS to accept, cancel, and modify reservations based on your guests’ requirements. Channel Manager A channel manager is a software that helps you distribute/update your hotel’s rooms and rates on all the connected Online Travel Agencies (OTA).

OTA

Inn Quest

JUNE 6, 2023

When it comes to the future of online travel agencies (OTAs) and their role in the hospitality industry, there are a few key trends and factors to consider. In this post, let us focus on the reasons that will point toward the predictions and trends that have impacted OTAs.

OTA

STAAH

JUNE 7, 2023

Find out more here Cancel Booking feature (enhancement) When cancelling bookings via STAAH MAX extranet, it will now display booking cancellation policy. So the property can see the policy before cancelling. New OTA Integration Online platform offering Hourly Hotels, Homestays, Service Apartments along with F&B.

Cancellation

STAAH

MARCH 3, 2024

The vibrant city hotel’s revenue strategy, driven by STAAH’s OTA connections, resulted in a remarkable 300% year-on-year increase in direct bookings since the transition. However, IDEAS was struggling to achieve this with constant connection issues with multiple online travel agents ( OTAs ).

OTA

STAAH

NOVEMBER 1, 2023

Properties can tap into this increase in demand and secure revenue by offering targeted discounts to international travellers who tend to book earlier and cancel less. For steps on how to Add Country Rates via STAAH click here OTA Promotions OTA promotion feature allows a property to set up promotions on Booking.com via the MAX extranet.

OTA

STAAH

NOVEMBER 15, 2022

If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. In fact, OTAs such as Expedia have updated their algorithms to give preference to properties that have been called out by guests for their fantastic guest experience. Focus on customer experience.

Hospitality

SiteMinder

MAY 25, 2023

The bottom line is that hotels can lose millions of dollars in revenue due to abandonment, especially when you also consider that guests may book a room before delaying payment, and then cancelling altogether. 5 tips from The Hotels Network 6. 5 tips from The Hotels Network 6. Watch a demo to see how it works.

Revenue

Hotel Business

DECEMBER 21, 2022

Other key observations from the Portrait of American Travelers “Winter Edition”: Three quarters of active leisure travelers consult at least one online travel agency (OTA) on a regular basis when researching their travel. Marriott and American Airlines carry the highest favor in each category at 57% and 54%, respectively.

OTA

STAAH

NOVEMBER 8, 2022

“What’s significantly different from 2018-19 is the reliance on brand,” says Kamal. Don’t rule out presence on OTAs,” suggests Jaydeep, “but make sure you keep up your profiles on other online media.”. The flexibility factor is now more in play than ever before as last-minute cancellation are common post Covid.

Revenue Management

Little Hotelier

JUNE 29, 2023

Once they hit “search”, Expedia spits out a long list of available listings, along with details about pricing, ratings, amenities, cancellation policies, and so on. Most of it depends on the size of your hotel and whether you’re considered a “big brand” or not. It’s vital to get your cancellation policies right for your hotel.

Cancellation

Social Tables

JANUARY 14, 2022

Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. According to conference representatives, “Over 85% of conference attendees are Presidents and CEO’s or run their own company, brand or business unit.” . The Annual Hotel Conference.

Hospitality

SiteMinder

JUNE 11, 2024

More revenue, less work, happier guests What if you could streamline your brand's operations, boost revenue, and enhance guest experience while also reducing your workload? We also maintain rate parity with our consortia preferred rates and offer a 24 hour cancellation policy.” Our smart hotel platform helps you do exactly that.

Global Distribution System

SiteMinder

JULY 13, 2024

Revenue managers must continuously monitor property performance, market trends, competitor pricing strategies, brand impact, and consumer behaviour to optimise their return on effort. That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? Some OTAs still use cached pricing.

Revenue Management

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Much like with OTAs, the search results then display a list of available hotels and rates in the destination.

Cost Per Click

STAAH

NOVEMBER 1, 2023

Properties can tap into this increase in demand and secure revenue by offering targeted discounts to international travellers who tend to book earlier and cancel less. For steps on how to Add Country Rates via STAAH click here OTA Promotions OTA promotion feature allows a property to set up promotions on Booking.com via the MAX extranet.

OTA

TravelNet

DECEMBER 5, 2022

Introduction Hopper is an award winning OTA with over 80M captive users in North America and was the most downloaded travel app in 2021. Hopper is an award winning OTA with over 80M captive users in North America and was the most downloaded travel app in 2021. Their Homes/Vacation Rental marketplace launched in Jan 2022.

OTA

Travelboom Marketing

MAY 3, 2024

This is where having lower rates than the OTAs, or at least staying within parity of OTA rates, is crucial for hotels for better ad visibility. The All options links are free booking links meaning that hotels and OTAs do not have to bid for placement here, hence they’re free.

OTA

Hotelogix

MAY 1, 2025

In today’s digital-first hospitality environment, OTAs (Online Travel Agencies) play a major role in how guests discover and book stays. Among them, Expedia remains one of the most influential players—connecting hotels to a global audience through its platform and its wider brand network. Who Owns Expedia and Hotels.com?

Travel

Cloudbeds

MAY 15, 2024

With rate parity in the hotel industry, if you sell a room on Booking.com for $100 per night, you will have to set the same rate on all other booking platforms, whether it’s other online travel agencies (OTAs) , metasearch engines, brick-and-mortar travel agents or your own website.

OTA

Hotel Business

SEPTEMBER 14, 2023

Wyndham also debuted its new OTA reconciliation tool. Aimed at correcting the OTA overbilling that can occur when a guest no-shows, cancels or shortens their reservation, the tool automatically reconciles each hotel’s stay data with the commissions previously charged at the time of booking.

Average Length of Stay

SiteMinder

NOVEMBER 15, 2022

Some hoteliers love using this strategy to boost their revenue and protect their property from losing out due to last-minute cancellations. Many hotels do this deliberately to offset last-minute cancellations or no-shows and avoid losing revenue and occupancy. Check your data to see how many cancellations and no-shows you can expect.

Overbooking

Little Hotelier

AUGUST 29, 2023

Dedicating a proportion of your budget towards signs will improve walk-in bookings and give your B&B brand a facelift. With their scale and global reach OTAs provide hotels with a cost-effective way to increase bookings on a pay-per-performance basis.

ROI

SiteMinder

NOVEMBER 15, 2022

Ideally, this means travellers looking for “hotels in” will be quickly enticed further down the sales funnel, which can be a click-through to your website to book directly, an OTA, or a booking generated directly on Google. This can save you an OTA commission and, with direct bookings, lets you own the guest relationship.

Cost Per Click