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Key appointments: BWH Hotels, Seibu Prince, Pullman Sydney Penrith

Hotel Management

Bagley brings nearly 20 years of experience in the tourism and hospitality industry, spanning business development, product development, and B2B marketing. At BWH Hotels, Bagley will focus on strengthening brand presence across the APAC market, expanding market share, and building a robust pipeline for BWH and WorldHotels brands.

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Key appointments: Accor Plus, Marriott International, Urban Rest

Hotel Management

During her time at Accor, Couton has held several senior roles across loyalty, digital marketing, distribution and commercial B2B, most recently serving as Managing Director, Asia Pacific, at D-EDGE, a distribution, technology and digital marketing platform for the hotel industry. “I’m

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How to Leverage Micro-Influencers for Lead Generation

Social Hospitality

If you’re pursuing B2B influencer marketing , you might loop in thought leaders in your industry. Select influencers aligned with your brand matters, promote an honest relationship with them, and create lifetime partnerships so that you can create a qualification lead pipeline that grows from then on.

Branding 130
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How to Talk to Your Sales Force About Pipeline

Anthony Iannarino

This post will cover talking to your team about the importance of a pipeline. Unlike other parts of our business, it is easy to see what our future looks like in sales by inspecting our pipeline and your individual pipelines. It’s much easier to build the pipeline by working to create new opportunities that keep us in time.

Pipeline 128
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

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An Unwillingness to Prospect and Poor B2B Sales Results

Anthony Iannarino

There are sales organizations with anemic pipelines and too few opportunities struggling to find growth. As many issues stem from an unwillingness to require professional B2B salespeople to prospect. The idea is that by eliminating prospecting from the top salesperson’s duties, they can focus all their time on “closing” deals.

B2B 103
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How You Need to Improve Your B2B Sales Force Now

Anthony Iannarino

Without pipeline meetings to ensure the sales force is creating enough opportunities, you don’t know how you’re doing until it is too late. B2B sales training and B2B sales development are not the same things. The post How You Need to Improve Your B2B Sales Force Now appeared first on The Sales Blog.

B2B 87
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What We Learned From Our Own Data-Driven ABM Strategy

In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.