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STAAH unveils the top 10 booking channels for Southeast Asian region

STAAH

Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels from OTAs to hotel websites, wholesalers and global distribution systems. Expedia, Trip.com, local OTA MG Group and STAAH GDS also retained spots on the list.

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STAAH’s 2024 Channel Insights: Direct Bookings Surge in India

STAAH

GoMMT retains its top spot from last year as the most preferred online booking channel by Indian travellers followed by Agoda and Booking.com. While OTAs will remain a significant channel at least in the near term, lower cost direct bookings via the hotel website are gradually increasing in share.

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Why Your Hotel Needs “Get Google” in 2025

STAAH

As traveler behaviors continue to shift and technology reshapes how we plan trips, one thing remains constant: Googles dominance as the go-to platform for travel research and booking. The Changing Traveler Behavior Gone are the days when travelers relied solely on OTAs (Online Travel Agencies) or word of mouth to plan their trips.

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OTA & Direct Booking: Finding The Right Balance

STAAH

Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. This dominance comes at a cost.

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Travel Boom Spurs Record Marketing Spending by OTAs in Q1

Hotel Speak

The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 Airbnb, the accommodation rental platform, also increased its marketing spend by 14.2% Both companies surpassed $1.6

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Cloudbeds Publishes Second Annual ‘Big Book of OTAs’ Unveiling 2023 Trends in Online Travel Agencies Along with a Directory of 90+ OTA channels

Hotel Speak

Cloudbeds’ 2023 data finds that OTAs are back and stronger than ever. The annual report dives into the evolving landscape of Online Travel Agencies (OTAs), offering lodging businesses strategic insights to enhance their distribution strategies and maximize revenue in a dynamic travel market.

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STAAH unveils the top 10 booking channels for UK, Middle East & Sri Lanka

STAAH

OTAs continue to dominate and influence every stage of trip planning and booking thanks to their unmatched reach and budgets. However, a diversified distribution strategy is apparent looking at the mix of types of OTAs as well as global distribution systems, websites and wholesalers being relied on for online bookings. Adam continues.