New SiteMinder report reveals hotel revenue up to 60% higher from a direct booking than other booking sources
SiteMinder
JANUARY 22, 2025
higher than the prior year and more than 60% above the value-per-booking via OTAs (US$320); more than 35% above global distribution systems (US$380); and more than 15% above wholesalers, DMCs and tour operators combined (US$446). This figure was 8.5% The longest stays were in Portugal and the shortest stays were in Taiwan.
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