STAAH

JUNE 6, 2023

Furthermore, a booking engine can enable upselling and cross-selling opportunities by showcasing additional services, such as spa treatments or restaurant reservations, during the booking process. This data can be analyzed to gain market insights into guest behaviour, identify trends, and create targeted marketing campaigns.

Cancellation 98

Cancellation OTA Global Distribution System Revenue 98

Cloudbeds

APRIL 15, 2024

When the pandemic hit in 2020, property owners were forced to adopt technology to meet traveler demand for contactless services and offset staffing shortages. Whereas self-service automation involves guests helping themselves, employee-facing automation involves computers helping employees.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

SiteMinder

SEPTEMBER 6, 2023

Those who book directly are often: More invested in your property; More likely to engage with your services; and ultimately, More inclined to leave a glowing review. An online booking system automates the reservation process, freeing up your staff to focus on more pressing tasks like guest services and property maintenance.

Hotels 98

Hotels Revenue Occupancy Services 98

Little Hotelier

NOVEMBER 20, 2023

Send personalised messages, create target upsell offers, offer digital check-in, collect feedback and reviews, and more. Master the guest relationship at your hotel Use Little Hotelier’s guest engagement to own the guest relationship with automated communications, upsells, reputation management, and more. Learn more 2.

Upsell 59

Upsell Hotels Revenue Occupancy 59

Cloudbeds

MARCH 15, 2023

Second, you still have to invest in marketing efforts to attract travelers and remain competitive. Include upsells and add-ons during the booking process Let guests personalize their stay as much as possible using add-ons, upsells, and packages integrated into your booking engine.

OTA 98

OTA Sales Revenue Hotels 98

SiteMinder

NOVEMBER 18, 2024

For example, monthly subscription to a hotel software service. Some strategies you should think about include using dynamic pricing, prioritising direct bookings, offering upsells and extras, and connecting more booking channels. You need people who see hospitality as a career and have high standards when it comes to service.

ROI 96

ROI Revenue Management Revenue Hotels 96

MediaBoom

DECEMBER 11, 2024

With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.

Marketing Strategy 94

Marketing Strategy Hotel Marketing Market Marketing 94

Cloudbeds

MARCH 23, 2023

In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites. Choose the platforms that best meet your marketing objectives and budget.

OTA 98

OTA Digital Marketing Market Marketing 98

Hotel Business

MARCH 14, 2024

With it, customers can get a view of their hotel business, including distribution, sales, service interactions, loyalty programs and more. “As Easy access to guest information enables staff to personalize the guest experience and recognize loyalty through upsell opportunities, special pricing, tailored reservations and more.

Hospitality 59

Hospitality Sales Business Target Marketing 59

Hotelogix

JANUARY 21, 2025

Let's explore some tried-and-true ways to make your place stand out in the busy hospitality market. It's vital to understand your target market. Put data analytics to work : Get to know what your guests like and shape your services to match.

Hotels 40

Hotels Business Travel Operations 40

SiteMinder

JUNE 12, 2024

Reservations management can be defined as a service role which includes tasks such as assigning room categories, dealing with VIP guests, customer interaction, converting calls to bookings, updating availability, and managing upgrades.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Little Hotelier

OCTOBER 11, 2023

It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy. Hotel email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market segment. We hope you enjoy all we have to offer.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

Catala Consulting

DECEMBER 28, 2023

Just as scientists hypothesize and experiment to understand phenomena, hoteliers can implement similar methodologies to test new ideas, services, or processes on a small scale before full implementation. Encouraging a culture of continuous learning and adaptation among staff can lead to innovative problem-solving and service enhancements.

Management 52

Management Revenue Management Revenue Hotels 52

Little Hotelier

JULY 18, 2024

Hotel VAT is a specific form of ‘value added tax’ that is levied on the price a guest pays for hotel stays and services. Most countries have a national VAT, but some either don’t or instead apply a slightly different tax to hotel purchases, such as goods and services tax (GST), sales and use tax (SUT), or simply ‘sales tax’.

Sales 52

Sales Hotels Services Management 52

Hotelier Magazine

JANUARY 24, 2024

“Not only do [these two systems] manage our customer relationships as far as maintaining contact information, email data bases, and email-marketing software, they do all of our online relationship management by monitoring review sites, which let the properties know when they have a review so they can engage appropriately.”

Business 59

Business Hospitality Email Marketing Management 59

Hotel Speak

MAY 9, 2023

Implementing cost-saving measures: Based on the analysis, cost-saving measures are implemented in the areas where costs can be reduced without affecting the quality of service. Marketing By choosing the right marketing tools, such as a robust CRM system, hotels can capture and store guest data from all distribution channels.

Hotels 59

Hotels Upsell Revenue Market 59

Hotelogix

FEBRUARY 19, 2025

👉 Read Also - Hotel Upsell Deals: Win Guests & Boost Revenue Travel Trends Adaptation Travel trends change with time. If they read good reviews, informative blog posts, or even fun posts on social media, guests feel confident that they are choosing a reliable accommodation service.

Market 40

Market Marketing Hotels Email Marketing 40

Xotels

APRIL 3, 2024

Mix of business and leisure amenities and services (see how to target the bleisure market ). Have both on and- offline marketing/sales content available to entice group stays. Ancillary revenue refers to income derived from goods or services offered beyond the core accommodations offering.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

JULY 13, 2024

Once you know the type of guests available to you, you will be able to tailor pricing, marketing strategies, and services to meet the specific needs and preferences of each segment, maximising revenue potential and enhancing guest satisfaction.

Revenue Management 98

Revenue Management Revenue Management OTA 98

eZee Absolute

AUGUST 10, 2023

This data can be further used to gain insights into individual preferences, needs, and interests, resulting in highly targeted marketing campaigns and offers. How Can Hotels Use Hyper-Personalization Marketing? Then figure out the services that fall under both budgets.

Market 52

Market Marketing OTA Hotels 52

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Cross-Promotion : Hotels and airlines can cross-promote each other’s services.

Marketing Strategy 89

Marketing Strategy Market Marketing Travel 89

Xotels

MAY 27, 2022

However, it enables establishments to keep all services consistently on brand, guarantees customer experience control, and can generate more avenues for revenue. Whether it is wellbeing and health or experience and culture, or both, business growth can be driven by designing packages to target distinct customer profile segments.

Hospitality 52

Hospitality Business Market Marketing 52

Cloudbeds

FEBRUARY 7, 2023

Whether you operate a full-service hotel, hostel, inn, short-term rental, or other type of accommodation, here we share ways to build and maintain guest loyalty with or without a loyalty program. Typically, members earn loyalty points or credits that can be exchanged for rewards such as free services or upgrades.

Travel 52

Travel Hotels OTA Services 52

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations 52

Operations Management OTA Hotels 52

SiteMinder

OCTOBER 11, 2022

Develop a better rapport with your target market segment. Hotel management software not only benefits returning guests but the technology will allow you to reach out to new markets that would not have discovered your brand. Point of sale services. Self service interaction functionality. Invoice and payment options.

Hotels 52

Hotels Management Revenue Management Revenue 52

Cloudbeds

JANUARY 10, 2025

Upsell and cross-sell. You can promote higher-category rooms, packages, and amenities that may not be available on OTAs, as well as additional on-property services like the restaurant, bar, retail, spa, and activities. Today, Skyscanner is used by 100 million people per month in 52 markets and is available in over 30 languages.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Xotels

APRIL 3, 2024

Mix of business and leisure amenities and services (see how to target the bleisure market ). Have both on and- offline marketing/sales content available to entice group stays. Ancillary revenue refers to income derived from goods or services offered beyond the core accommodations offering.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Hotel Speak

OCTOBER 24, 2024

We’re not just giving hoteliers data-driven insights; we’re enabling them to take precise actions that deliver a unified, commercial strategy – from setting dynamic room rates to launching targeted marketing campaigns. This reduces staff onboarding time and improves service consistency.

Upsell 105

Upsell Hospitality Cancellation Forecasting 105

Cloudbeds

OCTOBER 23, 2024

We’re not just giving hoteliers data-driven insights; we’re enabling them to take precise actions that deliver a unified, commercial strategy – from setting dynamic room rates to launching targeted marketing campaigns. This reduces staff onboarding time and improves service consistency.

Hospitality 40

Hospitality Upsell Cancellation Forecasting 40

Little Hotelier

MAY 18, 2023

Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common? Identify your ideal guest personas and tailor your marketing efforts to appeal to their specific needs, preferences, and travel motivations. Do this for both the long term and the short term.

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

Hotelogix

APRIL 24, 2025

Imagine welcoming a returning guest with their preferred room type, a note referencing their last visit, or a complimentary service they previously enjoyed. The loyalty framework incentivizes spend beyond the room itself, turning your property into a full-service destination. Q3: Can loyalty programs increase direct bookings?

OTA 52

OTA Upsell Hotels Target Marketing 52

Cloudbeds

JANUARY 31, 2025

The tools also analyze historical data to better understand guest preferences across different regions, enabling more targeted marketing campaigns. Creating personalized experiences at every step Trust is essential for direct bookings, and AI systems excel at delivering personalized services.

OTA 40

OTA Operations Services Target Marketing 40