MediaBoom

DECEMBER 11, 2024

Did you know that 70% of travelers now plan their trips online , with mobile devices driving over half of all bookings? Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. This is the power of email marketing it keeps your hotel relevant, memorable, and approachable.

Marketing Strategy

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Remember, PPC is an ongoing process.

Resorts

eZee Absolute

SEPTEMBER 13, 2023

In today’s digital age, we all know that travellers are more likely to grab their smartphones and start searching for the perfect hotel online. Consider collaborating with online booking platforms to expand your reach and cater to the modern traveller’s needs. That said, travellers are more eco-conscious than ever.

Consumer

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. How will we attract our different client target markets and niche guest segments. Email marketing.

Market

Inn Quest

JUNE 13, 2023

Define Your Target Audience: To create an effective marketing campaign, it’s crucial to understand your target audience inside out. Consider the age, location, interests and travel preferences of your ideal guests. Or enhance brand visibility in your target market?

Hotel Marketing

Intelity

JULY 6, 2023

As travel continues to ramp up to pre-pandemic levels, hoteliers must use AI advancements and data science to their advantage to streamline workflow and drive additional revenue. Understanding guest behavior and offering targeted marketing, pricing, and customization options is key to driving organization-wide decision-making.

Target Marketing

MediaBoom

AUGUST 6, 2024

It involves pinpointing the specific type of traveler your hotel aims to attract. This could be a business traveler, a leisure tourist, a family, or a specific demographic like millennials or luxury seekers. What are their pain points when traveling? What amenities are they looking for? Each of these transmits a signal.

Branding

SiteMinder

MARCH 13, 2025

It will give you key details such as risks, development costs, potential revenue, preferred target markets, competitor analysis and more. Demand analysis : A hotel needs guests so the study will need to uncover how popular the destination is and how seasonal the travel demand is.

Average Daily Rate

MediaBoom

MARCH 27, 2023

Take a look at how the Top ten luxury hotels set themselves apart and appeal to distinctive groups of travelers through their marketing. What is the target market for luxury hotels? They make up 64% of the target market. Those in their teens and early twenties also make up a sizable portion of this market.

Hotel Marketing

Social Hospitality

JULY 5, 2022

Your ads could play when the majority of people were either at home watching TV, or traveling to work and listening to the radio. Moreover, targeting a specific audience is tough: your ad will be seen by people of all socioeconomic layers, ages, and interests. Many companies prefer to reach their target market over the phone.

Market

Hotelogix

AUGUST 27, 2024

Online travel distribution is growing fast—faster than the overall travel market. Today’s digital travelers have many booking options. While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market.

Global Distribution System

MediaBoom

MAY 27, 2024

With an average ROI of 4,200% , email marketing is still one of the most effective tools for any business to have in its arsenal. If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention.

Email Marketing

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? What Is Destination Marketing? You could put a spot like that on the map with a good marketing plan.

Market

Xotels

JUNE 2, 2023

Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing

MediaBoom

FEBRUARY 23, 2024

Schedule Your Free Consultation Segmentation of the Luxury Market: Identifying Key Demographics Once you have conducted market research, it is important to identify the key demographics within the luxury consumer market. Luxury Consumers: These are individuals who actively seek out and purchase luxury products and services.

Consumer

MediaBoom

MARCH 28, 2024

Here is a collection of handpicked ads Mediaboom feels exemplifies the best in luxury travel. Refinery Hotel Image courtesy of Conversion Perk Google Hotel Ads continues to change the game by allowing travelers to compare prices and sniff out deals, even when seeking luxury experiences. Here are three excellent examples.

Hotels

MediaBoom

NOVEMBER 14, 2023

Total Reach/Impressions The most basic of ad metrics answers the question of how far it traveled. Lead Conversion Rate Ideally, a visitor to your website doesn’t just spend some time there, but converts to a lead for further, more targeted marketing. In that effort, lead conversion rate will be an important metric.

Cost Per Click

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. For instance, business travellers may be less inclined to worry about discovering quirky or special hotel designs. Benchmark how effective you are Are you getting the best ROI? What are you paying for your marketing channels?

Revenue

MediaBoom

MAY 27, 2024

Here are some goals you can anticipate achieving: Increased visibility and reach Targeted advertising to relevant audiences Improved ROI through a pay-per-click model Whether your hotel is a small one-off or a growing chain, using Google Ads can act as a springboard for growth without having to sink a lot of money.

Cost Per Click

Little Hotelier

FEBRUARY 22, 2023

The fun of showing travellers a good time, the joy of making guests happy, the feeling of contentment that comes from earning your own money in your own way; it’s little wonder why so many people have considered establishing their own property. Most commonly, however, hostels are aimed at backpackers and young travellers.

OTA

Xotels

MAY 27, 2022

of people who travel do so “to open my mind to new cultures and experience”. According to the Simplicity Index , “64% of consumers are more likely to recommend a brand because of a simple experience” , demonstrating the benefits of marketing a distilled customer service offering. . Local Experiences and Cultural Exploration.

Hospitality

MediaBoom

OCTOBER 26, 2023

We teamed up with luxury travel resource Luxo Italia , providing strategy, copywriting, and search engine optimization services. Organic traffic can broaden your brand, helping you reach new audiences, and you use tailored measures to ensure you reach your target market.

Market

Little Hotelier

MAY 18, 2023

Why small properties need to improve their hotel sales strategies With the rise of online booking platforms and the growing trend of independent travel, competition among small hotels is fierce. Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common?

Hotel Sales

Hotel Speak

MARCH 18, 2025

Asia-Pacific hoteliers forced to diversify their markets post-pandemic with the reduction in Chinese travelers know the importance of a dynamic and adaptable data-informed digital marketing strategy. Hoteliers are thinking more about growth-oriented strategies, with larger hotel groups considering long-funnel marketing.

Digital Marketing

Little Hotelier

APRIL 14, 2025

What is marketing to tourists? Marketing to tourists is the process of getting a hotel or travel business in front of a relevant target audience, with the aim of increasing brand awareness and securing more bookings. Know your audience Before you get marketing, you need to know exactly who youre marketing to.

Market