Hotel Management

JULY 3, 2025

Unlike ground-up developments, conversions require less capital, can be executed faster and deliver ROI sooner. Our internal analysis has identified over 1,500 independent hotels in Australia as strong candidates for conversion, representing a tremendous opportunity. Supporting this trend is the evolving landscape of hotel operating models.

ROI 147

ROI Operations Pipeline Construction 147

Gourmet Marketing Hotel

JANUARY 28, 2025

You will be able to attract more guests and maximize your return on investment (ROI). Your hotels online presence can make or break your success. This is where local SEO for hotels starts making an impact.

ROI 52

ROI Hospitality Hotels 52

STAAH

JULY 1, 2025

It’s one of the highest-ROI investments a hotel can make. Turning them on without a strategy often leads to high costs, low ROI, and in some cases, paying more for demand you already had. Wrong or missing information leads to guest confusion , unmet expectations, and ultimately, negative reviews.

OTA 87

OTA Revenue B2B ROI 87

Hotelogix

NOVEMBER 28, 2024

Track performance metrics regularly and adjust allocations based on results. Now that your targeting strategy is in place, let's explore how to measure the success of your segmentation efforts.

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

Hospitality Tech

JULY 16, 2025

For decision-makers in hospitality, the ROI is clear: better customer satisfaction, higher retention, and a stronger brand reputation. While those human touches are still meaningful, AI helps scale personalization without sacrificing relevance by enabling frontline teams to focus on connection, not data retrieval.

Services 52

Services Hospitality Scale ROI 52

BCV

JULY 21, 2025

The modern hotel marketing team is overburdened, under-integrated, and way too dependent on vendors who can’t prove ROI. Make ROI a Vendor Requirement Every vendor should report against business outcomes, not vanity metrics. If your marketing team is working hard—but struggling to move the needle—it’s not a work ethic issue.

Market 52

Market Marketing ROI OTA 52

Hotel Operations

JANUARY 4, 2025

Hoteliers see investments in people, sales, and marketing as driving the highest ROI in 2025 The research identified two areas tied for the highest expected ROI in 2025: Staffing & talent development and marketing & sales: Other areas like technology, revenue strategy, and guest amenities ranked lower for immediate returns.

ROI 52

ROI Operations Sales Hotels 52

BCV

APRIL 20, 2025

Booking conversions help determine ROI It indicates how often does the content / messaging compel your target customer book your hotel room, or take another action such as signing up for newsletter or a loyalty program. This indicates the customers’ motivation to take the next step, read more, learn more, or buy.

Branding 52

Branding Business ROI Market 52

Xotels

JULY 11, 2025

Even small hotels can see massive ROI with the right strategy. Sell value, not just price , and they’ll keep coming back. Myth #12: “Revenue management is too expensive for our little hotel.” Wrong again. It’s an investment, not a cost (check out this article if you want to become better at cost control and saving money for your hotel ).

Revenue Management 40

Revenue Management Revenue Management Overbooking 40

gcommerce

JUNE 25, 2025

What you'll learn: Respond to shifting travel trends with data-driven decisions Boost engagement through website personalization Drive direct bookings with strategic campaigns Optimize metasearch performance and ROI Apply tactics that future-proof your hotel’s digital strategy Watch the recording here or below.

Marketing Strategy 52

Marketing Strategy Market Marketing Travel 52

STAAH

JULY 1, 2025

It’s one of the highest-ROI investments a hotel can make. Turning them on without a strategy often leads to high costs, low ROI, and in some cases, paying more for demand you already had. Wrong or missing information leads to guest confusion , unmet expectations, and ultimately, negative reviews.

OTA 52

OTA Revenue B2B ROI 52

AskSuite

JUNE 27, 2025

In just seven months, the hotel group generated a 17x ROI from direct bookings alone and over $53,000 in group sales opportunities , proving that instant, automated responses drive both guest satisfaction and revenue. Even more impressive, over 54% of guest interactions were handled outside business hours , fully managed by the AI agent.

Services 88

Services Upsell Hotels Revenue 88

eHotelier

JUNE 17, 2025

Setting measurable objectives, such as higher guest satisfaction scores or improved ROI from marketing campaigns, will guide your decision-making process and help you evaluate success later. Consider questions like: What do you want to improve with a CDP? What limitations in your current setup need to be addressed?

Scale 59

Scale Upsell Hotels Hospitality 59

Hotel Business

JULY 14, 2025

Design with a return The hospitality industry is understandably focused on ROI, but design is often treated as a sunk cost instead of a strategic investment. This is a missed opportunity. Thoughtful FF&E selections can support operational efficiency, reduce maintenance needs and even boost employee morale.

Business 59

Business Forecasting ROI Branding 59

Hotel Business

JUNE 10, 2025

With this visibility, leaders can better support adoption, identify training opportunities, create an accountability model and ensure the technology is driving ROI. It highlights how engaged users are, how often price recommendations are accepted and how different properties are leveraging the system.

Revenue 52

Revenue ROI Revenue Management Consumer 52

AskSuite

JUNE 9, 2025

Optimizing Marketing ROI through Attribution Modeling Hotels often operate in a complex marketing ecosystem, investing across multiple channels—from metasearch engines to paid social media and direct email campaigns. Reduce dependency on high-commission platforms by optimizing high-ROI owned channels. The result?

Operations 52

Operations Hospitality Upsell Sales 52

AskSuite

JUNE 9, 2025

Optimizing Marketing ROI through Attribution Modeling Hotels often operate in a complex marketing ecosystem, investing across multiple channels—from metasearch engines to paid social media and direct email campaigns. Reduce dependency on high-commission platforms by optimizing high-ROI owned channels. The result?

Operations 52

Operations Hospitality Upsell Sales 52

Amadeus Hospitality

JUNE 13, 2025

The tools enabled the hotel to deliver a consistent brand experience through email and social media, while simplifying campaign management and maximizing ROI. RESULTS By using Amadeus’ iHotelier Suite, the Grove Hotel Boise executed a seamless, high-performing campaign that resonated with its audience.

Dining 59

Dining ROI Hotels Sales 59

Hotel Speak

MAY 14, 2025

Initial Costs and ROI Concerns While software investments may seem high, the ROI from optimized operationsfewer breakdowns, better guest scorescan quickly justify the spend. Lack of In-House Expertise Teams may be great at service but less experienced in analyzing operational data. Training and simple tools are essential.

Management 50

Management Forecasting Occupancy Services 50

MediaBoom

DECEMBER 20, 2024

Measuring ROI in Hospitality Content Marketing Understanding ROI is essential to refining content strategies. What are quick-win strategies to boost hospitality content ROI? This approach helps your brand remain visible to travelers actively searching for experiences in your area.

Market 52

Market Marketing Hospitality ROI 52

The Hotels Network Blog

JULY 22, 2025

Even if you doubled your investment in direct bookings, you would still achieve a better ROI. Indirect Bookings: Research indicates that indirect bookings are about twice as expensive as direct ones (16% vs. 8%). So why do many hotels target a single-digit cost, like 8%?

OTA 52

OTA Revenue Hotels Market 52

Hotel News Resource

JULY 15, 2025

If that’s you, read on to see the benefits of short&form videos and our tips for increased engagement that turns clicks and shares that translate into increased revenue and ROI across social channels. Though video is popular and effective, not all hoteliers have begun to use this medium for their social media marketing & yet.

Market 40

Market Marketing Hotel Marketing ROI 40

eHotelier

JUNE 30, 2025

Advertisements “From pre-opening to day-to-day operations, Dellisart has the tools, technology, and talent to optimize performance and maximize ROI,” added Artusio. This vertically integrated approach allows the company to drive top-line performance while maintaining operational efficiency for owners.

Services 52

Services Management ROI Operations 52

Hospitality Tech

JUNE 11, 2025

Joining trusted intelligence-sharing communities allows tech leaders to stay ahead of fast-moving threats – protecting guest data, safeguarding operations, and preserving brand trust when it matters most.

Travel 52

Travel Operations Business Hospitality 52

Travel Media Group

APRIL 16, 2025

There’s your ROI of social media 101 from Alexi, right there. If they’re not seeing it on TikTok or Instagram, I can guarantee you they’re sure as hell not gonna go to Priceline. Ryan Embree: Well, that’s it. You’re, you’re absolutely right. You hit the nail on the head.

Events 52

Events Hospitality Market Marketing 52

MediaBoom

JUNE 30, 2025

When paired with a strong digital marketing plan that is well thought out and executed, hotels have reported a 40% higher guest loyalty rate and increased ROI by 564%. Hoteliers are finding the effectiveness of mobile to reach their customers is rapidly overtaking other avenues of digital marketing.

Market 53

Market Marketing Digital Marketing Hotels 53

Hotel Business

MARCH 20, 2025

Selecting the right technology is essential for a positive ROI on these strategies, but not all solutions are created equal. A corporate attendee impressed by seamless event integration might book your venue for a family wedding, creating a cycle of ongoing opportunities and revenue growth.

Events 59

Events Business ROI Upsell 59

STAAH

APRIL 29, 2025

If youre only using it to manage availability, you’re missing out on serious ROI. Its your digital conductor , managing rates, availability, and offers across a multitude of platforms with one aim boost profitability with precision. 3) Advanced Strategies to Maximize Revenue a.

Revenue 89

Revenue Management OTA Average Daily Rate 89

Hotel Business

MAY 23, 2025

Proceeds from the sale will be used for ongoing ROI projects in Parks portfolio and for other general corporate purposes. Park Hotels & Resorts Inc. has closed on the sale of the 316-room Hyatt Centric Fishermans Wharf located in San Francisco for $80 million, or $253,000 per key. The sale price represents 64x 2024 EBITDA of the hotel.

Resorts 59

Resorts ROI Pipeline Sales 59

Hospitality Today

JULY 2, 2025

Tech investment as ROI-positive: Technology is Agoda’s second-highest expense after marketing—viewed as essential to long-term competitiveness and scalability. Local feel, global reach: Agoda adapts pricing, language, and UX to local markets (e.g., Hindi on WhatsApp), focusing on tier II cities and domestic travel.

ROI 40

ROI Travel OTA Shopping 40

AskSuite

MARCH 14, 2025

More Hotels Boosting Conversions with AskFlow In addition to the cases mentioned, other hotels across Latin America have recorded outstanding results by automating customer re-engagement with AskFlow: A luxury urban hotel in Colombia sent over 250 follow-up messages in one month, achieving a 55X ROI and a response rate above 42%.

ROI 52

ROI Travel Hotels Resorts 52

Hotelogix

JANUARY 19, 2025

How to Maximize ROI Social Media Ads: Showcase promotions with visually engaging content on Instagram and Facebook. Paid Advertising and Retargeting When organic efforts need a boost, paid advertising steps in. Platforms like Google Ads and social media offer powerful tools to target specific audiences.

Hotel Marketing 40

Hotel Marketing Market Marketing Email Marketing 40

Hospitality Tech

JUNE 17, 2025

This eliminates the need for an external media player, saving on additional expense and energy, for maximum ROI.

Hotels 52

Hotels Scale Ancillary Revenue Operations 52

Hotel Speak

APRIL 22, 2025

AI-powered platforms help personalize outreach, retarget guests, and maximize advertising return on investment (ROI). This is particularly relevant for appealing to millennial travelers, who, according to the report, are 57% more likely to be influenced by a hotels use of technology.

Operations 57

Operations Forecasting Hotels Digital Marketing 57