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Effective Hotel Sales Strategies to Increase Revenue

Hotelogix

In the competitive world of hospitality, having a strong sales strategy is key to ensuring your hotel's success. The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line.

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New behavioral framework exposes the real threats to hotel rate integrity

eHotelier

Drawing on pricing activity data from 188 OTAs and metasearch engines in June, the report analyzes how often — and how aggressively — each intermediary undercuts the direct hotel booking channel. 123Compare has identified this group to include major OTAs like Booking.com or Expedia and high-risk resellers like Traveluro or Super.com.

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Asksuite + Expedia Integration: More productivity, fewer tabs, and centralized guest service

AskSuite

Fewer cancellations due to delayed replies OTAs like Expedia value fast response times — and so do travelers. Revenue growth via post-booking upsells Post-reservation conversations are the perfect opportunity to offer: Room upgrades Add-on services as breakfast, transfer and experiences Promotional packages 5.

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Direct Booking Strategies: How to Promote Your Booking Engine Effectively

STAAH

If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Upsell & Promo Tools : Drive more revenue per booking with add-ons, promo codes, and package deals. STAAH Tips: STAAH’s RateStalk allows you to display OTA rates alongside your direct price. How is it useful?

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5 Game-Changing Advantages of Automated Customer Service for Hotels

AskSuite

This removes the pressure from reservation teams, allowing them to focus on high-value tasks such as upselling, group bookings, and complex guest requests. Upselling : Offer room upgrades, packages, or early check-in. Read the full case study here. Pre-arrival engagement : Confirm arrival details and offer additional services.

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Maximizing Hotel Revenue: Advanced Channel Manager Strategies for 2025

STAAH

GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.

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Hotel commercial strategy: Solutions and optimisation guide

SiteMinder

A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. One common element of a hotel commercial strategy is a focus on direct revenue, which cuts out intermediaries like OTAs that can charge significant commission fees.