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In the competitive world of hospitality, having a strong sales strategy is key to ensuring your hotel's success. The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line.
Drawing on pricing activity data from 188 OTAs and metasearch engines in June, the report analyzes how often — and how aggressively — each intermediary undercuts the direct hotel booking channel. 123Compare has identified this group to include major OTAs like Booking.com or Expedia and high-risk resellers like Traveluro or Super.com.
Fewer cancellations due to delayed replies OTAs like Expedia value fast response times — and so do travelers. Revenue growth via post-booking upsells Post-reservation conversations are the perfect opportunity to offer: Room upgrades Add-on services as breakfast, transfer and experiences Promotional packages 5.
If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Upsell & Promo Tools : Drive more revenue per booking with add-ons, promo codes, and package deals. STAAH Tips: STAAH’s RateStalk allows you to display OTA rates alongside your direct price. How is it useful?
This removes the pressure from reservation teams, allowing them to focus on high-value tasks such as upselling, group bookings, and complex guest requests. Upselling : Offer room upgrades, packages, or early check-in. Read the full case study here. Pre-arrival engagement : Confirm arrival details and offer additional services.
GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.
A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. One common element of a hotel commercial strategy is a focus on direct revenue, which cuts out intermediaries like OTAs that can charge significant commission fees.
Plus, dont forget to promote them through your website, OTAs, and social media platforms well ahead of the festival to drive bookings and create buzz. Flash Sales with Countdown Timers Nothing excites people more than a flash sale with a countdown timer ticking away. Dynamic Pricing : Adjust rates instantly based on demand.
AI agents are powerful revenue enablers and can enhance direct bookings because they operate 24/7, engage website visitors, and take over non-sales tasks. Combined with the convenience of multilingual support and 24/7 availability, AI eliminates booking friction, boosts traveler confidence, and reduces OTA dependence.
Why hotels should care Chase isnât just trying to replicate the OTA model. Richer content opportunities : With modern booking technology and NDC content capabilities, Chase Travel can support enhanced rate and room descriptions, branded offers, and upsell contentâmore than some OTAs allow.
F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling. Improve marketing and distribution Optimize distribution channels to reduce sales commissions. Optimize revenue Increase ADR and RevPAR using an RMS (revenue management system) , diversify revenue streams (e.g.,
The platform is designed to reduce OTA dependency, improve revenue performance, and enhance international visibility, while preserving the distinct identity of each member property. Advertisements “ As the expectations of sophisticated travellers evolve, so too must the models that support the hotels serving them.
This not only streamlines the ordering process but also increases revenue opportunities for hotels by encouraging upselling and cross-selling. The system’s integration with the hotel’s existing Point of Sale (POS) ensures that orders are processed quickly and accurately, minimizing errors and enhancing guest satisfaction.
SiteMinder then turns that information into revenue by pushing updated room descriptions that highlight environmental features to every OTA, metasearch site, and direct booking channel in a single action. The system can also attach upsells like farm-to-table dining or carbon-offset packages during the booking flow.
Weve seen what happens when training keeps pace with innovation â sales go up, performance gets sharper, and execution gets faster," says Sam Caucci, CEO and Founder of 1Huddle. Capture more direct bookings : Integration supports commission-free transactions through AI tools, reducing OTA dependence.
By listing your property on Tryp.com, you appear where these younger travellers are already researching trips, without relying solely on the usual OTAs. Because the platform curates packaged itineraries, cancellation volumes stay lower than on bargain-only flash-sale sites. Think room-service brunch or late checkout.
An AI agent powered by large language models (LLMs) can respond instantly, confirm availability, upsell a suite with pet amenities, and share relevant reviewsall within the same conversation. A smarter, more efficient sales operation where technology and human teams work hand-in-hand. The result?
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The rise of OTAs and the ease of comparison shopping have significantly impacted guest behaviour. This enables your team to provide more relevant and valuable upsells. Marshall: The ‘rebooking paradox’ we identified really underscores the complexity of loyalty in hospitality.
Running a hotel today involves managing a complex network of systems from reservations, sales operations, communication channels , marketing tools, and distribution. Upselling Tools This platform allows hotels to offer personalized upgrades, services, or experiences pre-arrival or during the guests stay. Are you in the know?
Weve seen what happens when training keeps pace with innovation â sales go up, performance gets sharper, and execution gets faster," says Sam Caucci, CEO and Founder of 1Huddle. Capture more direct bookings : Integration supports commission-free transactions through AI tools, reducing OTA dependence.
When your room rates differ across OTAs and your website, it erodes guest trust, impacts booking conversions, and weakens your revenue strategy. Rate disparity often results in reduced visibility on OTAs, loss of direct bookings, and a fractured guest experience. Enhances visibility and ranking on OTA search results.
No endless scrolling through OTAs. Use Messaging as Your Secret Sales Funnel Don’t silo messaging into “customer service.” Train your staff to respond like high-end retail associates—warm, helpful, and sales-minded. Make it fluent in upsell. Train your team like it’s a luxury sales floor. No glossy brochures.
Greater global reach Galileo, and the GDS channel in general, forms the perfect complement to your other sales channels OTAs, metasearch and direct bookings because it helps you attract bookings from sources (namely travel agents and corporate travel management companies) that those other channels cannot.
Technoheavenâs Bed bank solution enables hotel inventory to be distributed across a global network of B2B buyers, including OTAs, travel agents, DMCs, TMCs and more from a single platform. The tablets also drive revenue by upselling dining, spa services, and experiences. And teams stay aligned on the strategies that move the needle.
As sales collateral, hotel brochures are distinct from other documents like welcome books and local directories, which are simply there to provide information to guests. If its done well, it can prove to be a surprisingly powerful sales tool. Heres how to create a truly effective sales document. What are hotel brochures?
With automated systems in place, your team spends less time on manual data entry and more time on strategic tasks – such as analysing booking trends or upselling premium rooms. Efficiently managing OTAs and direct bookings is key to maintaining high occupancy rates.
Development at Little Caesars Pizza , where he led nationwide efforts in franchise sales, asset management, design and non-traditional development. It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management. and Canada.
PAR® Engagement is our new visionâdoubling down on R&D and innovation for what will drive the future of restaurant engagement and digital sales growth," said Joe Yetter, General Manager of PAR Engagement. and kitchen operations tech company QSR Automations LLC, announced their intention to merge. and Canada.
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Whether someone books through an OTA, contacts you directly, or shows up unannounced, a CRM gives your team the context they need to deliver a smooth experience. In the hotel world, CRMs are less about sales pipelines and more about creating memorable stays, improving efficiency, and building loyalty over time.
Almosafer Saudi-based OTA with a strong position in GCC. Rehlat Kuwait-based OTA with a strong presence in the GCC countries. Upselling, CRM & Marketing The Percentage Company SEA-based sales and marketing consultancy. Click here to find out more about Feratel. Click here to find out more about Almosafer.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.
Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. Myth 1: Hoteliers must adhere to rate parity FACT : Firstly, this all depends on the contract in place with your third-party travel sales platforms.
With 60% of visitors to Online Travel Agencies (OTAs) eventually checking out your website, the opportunity to secure commission-free direct bookings is substantial. Cost Savings: OTAs are marketing powerhouses, but they come at a cost. What Makes an Internet Booking Engine So Precious? How do you do this?
If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. It plays a key role in the overall success of a hotel’s operations. Result – increased retention and bookings.
At a time when hotels are managing multiple booking channels, facing price wars on online travel agents (OTAs) , and dealing with fluctuating demand, the Revenue Manager becomes the nerve centre for strategy. Managing them efficiently across OTAs ensures maximum visibility and results.
While OTAs undeniably hold sway, the true gold lies in harnessing the potential of direct bookings. Dive into email marketing to create exclusive flash sales that captivate your audience. Train and encourage your team to upsell and promote the benefits of booking directly. Incentivize them to champion direct bookings.
eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Metasearch advertising can be an effective way to reach these travelers, compete with OTAs, and generate direct bookings.
Collecting data, prioritising attention to detail, and optimising personalisation are all keys to perfecting upsells and ancillary services. Our constant struggle has been efficiently managing availability, inventory, task management, and online travel agencies (OTAs),” said Pawarisa.
Providing upselling opportunities: Once a guest has booked a room, there are additional opportunities to upsell services such as dining or spa packages, thereby increasing overall revenue. Encouraging word-of-mouth: A guest who has a positive experience due to a special offer is more likely to recommend your hotel to others.
Train your staff to identify and capitalize on upselling opportunities. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Sell via multiple OTAs and focus on selling via your hotel's website and social media pages for incremental direct bookings.
For example, if your PMS is integrated with a channel manager , the interface will ensure that when a room is booked through an OTA, your PMS updates automatically. Your PMS should simplify day-to-day tasks by connecting all your systems—whether it’s handling guest check-ins, updating pricing in real-time, or syncing with OTAs.
That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.
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